Contemporary Hospitality Industry

Contemporary
Hospitality Industry

Table of content
 INTRODUCTION
 PESTLE Analysis factors of Novotel London
 SWOT analysis for a hospitality business
implications of current and potential trends
 evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current and potential trends
 Conclusion
 References

Introduction
Hospitality is a wide industry that offers a range of services such as
accommodation, travel, hotels and more in order to meet with
requirements of guest in best possible way. In UK, hospitality industry
plays a crucial role in economic development by generating
employment opportunities. It is considered as the fourth largest
employer within country in which 4.9 million people are working.

PESTLE Analysis factors of Novotel London
For hotel industry, it is significant to
undertake pestle analysis in order to get
familiarity with external environment. In
context of Novotel London, they also
carry out external analysis so that they
get to know about different factors of
external environment.

CONT..
Political Factors:These factors are concern with political environment,
government policies, rules and regulations which significantly affect operations
of a company. In context of Novotel London, they are also working in various
countries and each and every country has different rules & regulations.

CONT...
 Economical Factors: Macro environment factors such as inflation, interest
rate, GDP and more are combined together for strengthening economy of
country. Economical factors put a profound impact over business. In
context of Novotel London, they need to analyze different elements such as
type of economic system, government intervention, infrastructure quality
for oil and gas industry, economic growth rate and more.