Contemporary Hospitality Industry

This presentation discusses the contemporary hospitality industry, including the assessment of factors affecting the development of hospitality firms, SWOT analysis, impact of external factors, current and future trends, and the ability of The Ample sand hotel London to meet these trends. It also explores the implications of external factors on the industry and concludes with a summary of the findings.

Contemporary Hospitality
Industry

Table of Contents
 INTRODUCTION
 Assessment of factors which affect development of
hospitality firms
 SWOT Analysis
 Impact of external factors on hospitality firm
 Implication of current and future trends
 Ability of The Ample sand hotel London to meet current
and future trends
 Impact of external factors current and future trends
 CONCLUSION
 REFRENCES

INTRODUCTION
Hospitality Industry is the termed as an accommodations and facilities that offers to the consumers
and visitors in the manner of finest services offers by hotels. It is an important term for hotels to
mark certain criteria that their consumers and visitors are feeling well by their facilities and
maximise a respectable consumer understanding.

Assessment of factors which affect development of
hospitality firms
Political factor
Brexit is the main political factor affecting the hotel industry, because
it will affect the hotel's ability to generate revenue. The positive and
negative impacts of Brexit on hotels are as follows:
Positive impact: The average daily room rate of hotel companies will
rise by one minute.
Negative impact: The regional occupancy rate in the UK will drop
by 0.5%.

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Social factor
Increased impact on social networks of sales facilities
 Effects on consumer behavior: the ample sand London can obtain a review
of the aggressive social networks of consumers.
 Negative Effect: A single negative view can be accommodated with the
company's brand image.

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Technical factors
Increasing use of virtual and augmented reality
in hotel functions.
Positive effect: The ample sand hotel can use
this technology to enhance marketing activities
by providing consumers with virtual tours.
Negative impact: The use of VR and AR
technology will increase the cyber security
threats faced by their respective companies.

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Legal factors
 The main legal factors that affect the company are the laws related to the
operation of the hotel, and these laws must be implemented to avoid legal
process.

SWOT Analysis
Strength -
Hiring Employed employees who help those help them
with decision-making agreements with their business
benefits. Their qualified employees are the reason for
your success.
The ample sand hotel gains aggressive bricks from
customers and employee facilities to provide good
services and facilities. This helps make appropriate
decisions to adequately manage faithful customers.
Weakness-
The expansion strategy is not effective, and there is little
accommodation for this reason globally.

Impact of external factors on hospitality firm
The rise of Airbnb - This external factor affects
the development of hotel organizations. Airbnb
is a fast-growing online community market that
provides temporary accommodation services
and poses a threat to the hotel industry.

Implication of current and future trends
Current Trend
Staycation: This trend involves living in a resort area that is depressed in the local area and does not require
overnight accommodation. This trend in vacation travel has affected the profitability of companies in the hotel
industry.
Voice Search-This trend includes consumers using the voice search function on smart devices to search for their
ideal hotel business.

Ability of The ample sand hotel London to
meet current and future trends
The ample sand Hotel London can develop
services for domestic consumers, provide
consumers with traditional British catering
services and provide transport services to local
tourist attractions to meet the trend.

Deluxe suite for VIP guests

Impact of external factors current and
future trends
Voice Search
Network security is an external factor related to guest
safety, as voice search increases the threat of network
fraud and other crimes, it will affect this trend.
Robots
The use of robots and dependence on these technologies
increase cyber security opportunities.

CONCLUSION
From the above mentioned report it has been concluded that, hotel manufacturing services and
facilities to the nation that are additional in terms to the development of the nation.

REFRENCES
Books and Journals
 Yıldırım, M., 2021. Tracing the consent, adaptation and resistance practices of an
‘unsustainable’workforce: The governmentality of workplaces in tourism industry. Tourism
Management, 84, p.104260.
 Yulistiana, I., and et.al., 2021. Did Brand Perceived Quality, Image Product And Place
Convenience Influence Customer Loyalty Through Unique Value Proposition?. Journal of
Contemporary Issues in Business and Government. 27(1). pp.2854-2867.
 Spanaki, M.Z., Papatheodorou, A. and Pappas, N., 2021. Tourism in the post (?) COVID-19
era: evidence from the hotel sector in the North East of England. Worldwide Hospitality and
Tourism Themes.