Contemporary Hospitality Industry Report

This report analyzes the contemporary hospitality industry, examining its scale, scope, and diversity. It explores the organizational structures of different hospitality organizations and assesses the role of hospitality-related organizations and professional bodies.

Contemporary Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of current scale, scope and diversity of hospitality industry.............................1
1.2 Discussing organisational structure of different hospitality organisations.......................2
1.3 Assessing the role of hospitality related organisations and professional bodies..............3
TASK 2............................................................................................................................................3
2.1 Assess the staffing requirements of different hospitality businesses...............................3
2.2 Discussing roles, responsibility and qualification requirement of hospitality staff.........5
TASK 3 and 4..................................................................................................................................6
Covered in PPT.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The hospitality industry can be described as a broad category of areas in the service
industry which involve several branches such as lodging, event planning, theme parks,
transportation, cruise line along with considering tourism sector as well. It is also known as a
multi dollar industry but it is depend upon availability of leisure time and disposable income
(Janta, 2011). This report is based on Red Carnation Hotels Limited that basically operates a
chain of boutique hotels in United Kingdom. It was founded in the year 1984 and cover areas of
Ireland, South Africa, Switzerland and the United States. This assignment will discuss about
scale, scope and diversity of hospitality industry along with their organisational structure. It
includes explanation about to assess staffing requirements of different businesses in this sector.
Analysis of operational, managerial and legislative issues is given below.
TASK 1
1.1 Analysis of current scale, scope and diversity of hospitality industry
There are different types of hospitality companies which are running in current scenario
of market having their on strategies or policies to carrying out various activities and tasks. They
have different mission and vision according to their size of firm and make sure scope of grabbing
new opportunities to improve growth of business as well. It is observed that small, medium and
large hospitality companies are running to provide required services to people as per their needs
and desires in proper manner. Red Carnation Hotels Limited can be considered as an effective
hospitality organisation having large size through establishing chain of boutique hotels in UK to
serve people in an appropriate way. They are operated different hotels at various nations along
with hiring well qualified and experienced staff members so that they will render desired goods
or services to customers in correct manner (Jones and et. al., 2016).
The term scope is all about those chances of company to expand business at large level to
achieve more number of customers and for boosting up productivity as well as profitability.
There are various types of opportunities are arise due to changing trends of market that helps to
expand business at global level which provide support to grab more market share.ss Red
Carnation Hotels Limited have a chance to improve their services through analysing needs and
wants of customers along with present fashion to achieve satisfaction of them. It will help to gain
more number or clients that facilitate to enhance business to earn better profits as well.
1

The diversity refers to variety of employees in an organisation to conduct regular tasks or
activities to generate desired outcomes. It is necessary to have staff members of company to with
different or unique thought and ideas. It facilitate to carrying out nay particular project in
effective as well efficient manner to create desired outcomes in Red Carnation Hotels Limited.
1.2 Discussing organisational structure of different hospitality organisations
The different types of hospitality organisations has their own structure as per their
required criteria for conducting regular activities and providing services to consumers (CG
Davidson, McPhail and Barry, 2011). It is necessary for them to carrying out various kinds of
procedures or events in an appropriate manner to generate desired outcomes on daily routine.
Red Carnation Hotels Limited also has their an effective as well as efficient structure to complete
their missions and goals properly. Several organisational structures can be followed by
companies and few of examples are given below:
Five Star Hotel- Royal garden Hotel
The Royal Garden Hotel is basically situated London having its well managed
infrastructure to provide required facilities to customers. It has 10 floors, 94 bedrooms, 2
restaurants and 1460 parking spaces. This hotel is undertook a £30 million refurbishment along
with running through management of Goodwood Group. They really provide all facilities in five
star manner and make people satisfied in their organisation. It includes several services such as
relaxed atmosphere, Park Terrace offers modern cuisine and an extravagant afternoon tea as
well.
Catering Service- Zafferano
The catering service can be described as to provide food and snacks to clients. Zafferano
is a kind of catering organization which is located in London providing food type Italian cuisine .
They have capability of 120 seats at a time to serve limited number of customers according to
their taste or preferences for complete their requirements (Bharwani and Jauhari, 2013).
Theme Park- Drayton Manor Theme Park
The theme park resorts provides peaceful natural environment along with other facilities
in desired way to fulfil expectations of clients. It has its own unique structure having 280 acres of
land to render facilities to consumers as per requirements. This theme park hosts almost 1.5
million people every year.
2

1.3 Assessing the role of hospitality related organisations and professional bodies
There are various types of organisations of hospitality having their own strategies or
policies to conduct regular activities to fulfil required targets. Several main roles that are relevant
to professional bodies are given below:
The British Hospitality Association: - This can be described as an organisation which
covers almost 700 nations to operate their business in the industry of hospitality. It can be
considered as non- government representative body for hotels, clubs, restaurants, leisure outlets
etc. this association has a special criteria as it creates interest of hospitality industry to
government ministers, MPs, MEPs, the EU commission etc. It also have a task to generate
strategies for employment, taxation and sustainability in business (Jang and Park, 2011).
Springboard UK: - It is a kind of institute that prove support to less capable people in
hospitality industry to achieve bright future. It basically focus on young, unemployed and those
individuals who are in less advantageous position are being helped by Spring Board. They
support them and render an opportunity in hospitality sector to attain growth in their career along
with success as well.
Institute of hospitality: - This can be explained as an organisation having professional
membership for manager and aspiring managers who work as well as study in hospitality,
leisure and tourism sector. They provide support to individuals to boost up their knowledge,
professional profile and expertise in specific filed.
The British Beer and Pub Association: - It is kind of hospitality organisation that help
to sort out various kinds of issues or problems raised by beer and pubs sector. They provide
support to solve these threats so that people will not face any difficulty regarding these firms
(Radojevic, Stanisic and Stanic, 2015).
TASK 2
2.1 Assess the staffing requirements of different hospitality businesses
The term staffing can be described as to manage number of employees in company as per
requirement designations. It is necessary to to determine various types of positions along with its
needed skills and qualifications that are required for complete desired roles or duties in correct
manner. Every organisation have to make an effective as well as efficient procedure to carrying
out recruitment and selection which facilitate to welcome an appropriate candidate in an
3

enterprise to fulfil specific designation. There are various kinds of positions which are required
to be fulfilled by Red Carnation Hotels Limited to conduct desired tasks properly on regular
basis which helps to generate desired outcomes. Several jobs which usually exists in hospitality
sector are as follows:
 Catering Manager: - The required skills for this designation is too have an expertise to
make spicy and delicious dishes in variety.
 Hotel Manager: - This position of manager is all about to hire a person who is able to
manage various activities along with employees which is going- on within hotel in daily
routine.
 Outlet/Restaurant Manager: - It is that position in which a manager have to manage all
the processes or activities within restaurant.
 Counter boys: - This position is required to hire an individual who has an effective
communication and dealing power to convince or discus with customers (Pinar and et. al.,
2011).
 Outlet cleaner: - It includes those persons who has expertise to maintain cleanliness of
outlets.
 Kitchen operation’s in charge: - This position refers to those skills which are
mandatory to manage various aspects of kitchen and do maintenance of the same in
proper manner.
 Housekeeping staff: - This involves several individuals who can clean rooms of
customers in required way.
The above mentioned positions are generally required to be complete by hiring an
accurate number of people along wit analysing their skills or abilities in correct way. It is
necessary to thoroughly observe and evaluate actual capabilities, education and other qualities
which are mandatory for specific designation. It will facilitate to complete needed roles and
responsibilities in correct way to create better outputs on daily basis. All these factors are
compulsory to be focussed because potential efforts of workers will facilitate to complete desired
goals or targets in accurate manner. Red Carnation Hotels Limited have to adopt several
effective recruitment approaches to hire desired staff members.
4

2.2 Discussing roles, responsibility and qualification requirement of hospitality staff
There are various types of designations that are determined in hospitality organisations
which preferred several qualities to conduct several tasks relevant to specific position. Each and
every tasks needed an expertise person in Red Carnation Hotels Limited who can conduct
desired process in correct way to generate better outcomes. Semi skilled or not capable people
can not do task of other field from which they are not aware. It is necessary to hire well qualified
and experience person so that they will able to carrying out required roles and duties properly
along with generating better outcomes. Some of designations along with their roles are given
below:
Hotel managerial: - The manager is required to have a degree or diploma of
management so that they have an accurate knowledge about an appropriate theory to carrying out
an effective management of hotel properly. A person belongs to management filed of trained
candidate of corporate can only manage different kinds of tasks and outcomes of employees to
complete targets in correct direction.
Chefs: - A chef is needed to have an expertise skills and abilities to cook varieties of
dishes and other food items as per performances of customers. Chefs are necessary to gain a n
effective knowledge about new food products from different places and provide innovative or
fresh varieties to clients which facilitate to boost up image of hotel as well as profitability of the
same.
Counter boy: - The counter boys have task to usually deal directly with customers sop
that they have to build several qualities such as better communication skills, patience,
confidence, convincing power, give positive answers a d make them ready for buying products.
Waiters: - The position of designation includes the way of behaviours, technique to serve
food to customers in unique style. Many times, it is observed that serving method of waiters will
attract more clients because they take care of health and hygiene by using gloves in hands and
render service on time.
5

TASK 3 and 4
Covered in PPT
CONCLUSION
The above report had concluded that hospitality industry can be described as a broad
category of areas in the service industry which involve several branches such as lodging, event
planning, theme parks, transportation, cruise line along with considering tourism sector as well.
There are different types of hospitality companies which are running in current scenario of
market having their on strategies or policies to carrying out various activities and tasks. The
different types of hospitality organisations has their own structure as per their required criteria
for conducting regular activities and providing services to consumers. The term staffing can be
described as to manage number of employees in company as per requirement designations. There
are various types of designations that are determined in hospitality organisations which preferred
several qualities to conduct several tasks relevant to specific position.
6

REFERENCES
Books and Journal
Janta, H., 2011. Polish migrant workers in the UK hospitality industry: Profiles, work experience
and methods for accessing employment. International Journal of Contemporary
Hospitality Management. 23(6). pp.803-819.
Jones, P., and et. al., 2016. Sustainability in the hospitality industry: some personal reflections on
corporate challenges and research agendas. International Journal of Contemporary
Hospitality Management. 28(1). pp.36-67.
CG Davidson, M., McPhail, R. and Barry, S., 2011. Hospitality HRM: past, present and the
future. International Journal of Contemporary Hospitality Management. 23(4). pp.498-
516.
Bharwani, S. and Jauhari, V., 2013. An exploratory study of competencies required to co-create
memorable customer experiences in the hospitality industry. International Journal of
Contemporary Hospitality Management. 25(6). pp.823-843.
Jang, S. and Park, K., 2011. Hospitality finance research during recent two decades: subjects,
methodologies, and citations. International Journal of Contemporary Hospitality
Management. 23(4). pp.479-497.
Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that
influence customer satisfaction in the contemporary hospitality industry. Tourism
Management. 51. pp.13-21.Deery, M. and Jago, L., 2015. Revisiting talent management,
work-life balance and retention strategies. International Journal of Contemporary
Hospitality Management. 27(3). pp.453-472.
Pinar, M. and et. al., 2011. Gender diversity in the hospitality industry: an empirical study in
Turkey. International Journal of Hospitality Management. 30(1). pp.73-81
Online
4 Types of Organizational Structures. 2018. [Online]. Available through:
<https://online.pointpark.edu/business/types-of-organizational-structures/>.
7