5134 contemporary issues in hospitality

CONTEMPORARY ISSUES IN HOSPITALITY

Table of Contents
INTRODUCTION......................................................................................................................1
TASK A.....................................................................................................................................1
1.1 Current scale, scope and diversity of the hospitality industry.....................................1
1.2 Organisational structure of different hospitality industries..............................................2
1.3 Role of hospitality related organisations and professional bodies in the hospitality
industry...................................................................................................................................3
2.1 Staffing requirements of different hospitality industries..................................................3
2.2 Roles, responsibilities and qualification requirements of hospitality staff.......................4
3.2 Current image of the industry...........................................................................................6
TASK B......................................................................................................................................7
3.1 Operational, managerial and legislative issues resulting from recent developments
affecting the hospitality industry............................................................................................7
4.1 Predicted future trends and developments in hospitality..................................................9
4.2 Impact analysis for the predicted trends and developments...........................................10
CONCLUSION........................................................................................................................11
BIBLIOGRAPHY....................................................................................................................12

INTRODUCTION
The hospitality sector is much wider than any other industry. The majority of business
in this industry are niches and complete focus on satisfaction of customers plus meeting their
leisure needs instead of only basic ones. The most defining characteristics of this sector is
that it concentrate on satisfaction of visitors and thus the hospitality organizations entirely
relies on clients being happy with their services. One more defining characteristics of the
particular sector is that it reliance on leisure time plus disposable income. Many people think
that hospitality industry comprise of hotels alone but actually hotels are just a single sector of
it. Several types of transportation that cater needs of tourists are also considered as an
important part of this business. In this regards, the report here is briefing about hospitality
industry structure along with its scale, diversity and scope. Moreover, different staffing needs
in the specific sector is inculcating in the paper together with its current legislative,
managerial and operational issues. At the end, the discussion is summarizing by signifying
potential trends and developments in the hospitality industry of UK.
TASK A
1.1 Current scale, scope and diversity of the hospitality industry
Scope
The hospitality sector has around 1, 27, 000 separate businesses. The industry makes
total turnover of £70,000 million by employing 1.6 million of human resources. Thus, the
particular industry is considered as third biggest as well as diverse sector that is offering
employment throughout the globe. Moreover, this sector is having huge scope in the UK. It
comprise different commercial sector like restaurants, food outlets, hostels, takeaways, clubs,
motels, pubs, etc. together with sectors related to welfare like educational institutions,
residence halls, hospitals, old age homes, prisons, etc. Each year a large rush of tourists
comes to this country for seeing its beauty and enjoying several theme based parks along with
best dinning at boutique hotels. These hotels provide accommodation to huge numbers of
tourists on regular basis, hence required manpower for undertaking different operations.
Scale
Besides above, the hospitality industry is diverse on the basis of its classification,
leisure facilities, innovation, ownership, future trends, grading system, service level, etc.
There are different types of hotel in UK that provides standard services to visitors.
Furthermore, the lodges not only offer food and accommodation but provides various
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additional facilities like Wi-Fi, sauna bath, gym, salons, night clubs, swimming pool as well
as business conference and meeting rooms. Also, the ownership and management styles are
of different types like private limited, public limited, sole owner, partnership, etc.
Diversity
In addition to above, the hospitality industry based on its diversity offers several
services for different individual types throughout the globe. According to customer’s needs,
hotels have many types of bedrooms, such as luxury suits, deluxe and shared rooms. Thus, a
series of services related to accommodation are provided by the specific sector like party
halls, conference rooms, etc. that served in similar manner as bedrooms for giving best
comfort to customers.
1.2 Organisational structure of different hospitality industries
The following are structure followed by different hospitality sectors:
Flat – This is sometimes also referred to organic and are said to have imperceptible chain of
command, extensive delegation of responsibility and improved communication. Hospitality
organizations adopting this structure often operate better in dynamic environment of business,
as they able to quickly respond to trading shifts.
Tall – The taller companies have opposite features. Such structure type is also referred to
mechanistic structure. In the particular structure there is clearer chain of command, limited
empowerment of employment and slower managerial decision making. The hospitality firms
adopting this structure are less likely to quickly respond to environment. For instance, hotels
chains with 140 or more bedrooms follow tall structure.
Matrix – In this structure type, an organization is managed by a series of dual-reporting
relations rather than traditional structure of linear management. In contrast to other structure
of company that arranges employees and managers by product or function, matrix
management combines product and functional department in a system of dual authority. In
simple term, matrix configuration might be known as cross-functional team of work that
brings together employees who report to distinct parts of organization for completing a
specific task or project.
If one consider the Marriott International, an American diversified company of
hospitality sector that franchises and manages a wide portfolio of hotels as well as its related
facilities of lodging. The hotel adopts flat structure, in which department manager give order
to employees of that particular department, like General Manager have responsibility and
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