The Contemporary Hospitality Industry: External Factors, SWOT Analysis, Trends, and Business Objectives

This presentation discusses the impact of external factors on the development of hospitality organizations, current and potential trends, and the ability of the hospitality business to meet business objectives. It includes a SWOT analysis of Rosewood Hotels and Resorts. The presentation covers political, social, technological, legal, and environmental factors, as well as the implications of current and potential trends in the hospitality industry.

Contemporary Hospitality Industry
Task 3 &TASK 4

TABLE OF CONTENTS
Introduction
External environmental factor
SWOT analysis
Evaluate impact of external factor on development of organisational operating within hospitality
industry
Appraise implication of current and potential trends in hospitality industry
Evaluate ability of hospitality business to develop products and services to meet business
objectives
Critical evaluate external factors impact on current and potential trends and development in
hospitality industry
Conclusion
References

INTRODUCTION
Hospitality industry is one of the significant and wide service industry which is associated with
providing verity of services such as lodging, food and beverage and many more. Hospitality
industry is wholly dedicated into identifying needs and demands of their customers and
satisfying the same by providing them prominent services

External environmental factor
Political factor: These factors are linked with political stability of the
country. In the terms of hospitality industry UK is having supportive
measures as this industry is giving higher revenue to the nation. UK is
charging higher taxes from hotels and restaurant which is the major
reason of national growth.

CONTINUE…
Social factor: These factors are associated with needs, preferences and behaviour of individual living in
the country. In the context of UK, people are prone towards having remarkable experience at hospitality
industry. In this manner hospitality industry is working in order to satisfy needs and demands of
individual. This factor is helpful for Rosewood Hotels and Resorts gain positive results within their
business and to develop market image as well.
Technological factor: This is defined as core factor which are used within businesses. Using of advanced
technology within business may lead into providing better experience to the customers. For example,
Rosewood Hotels and Resorts is using prominent technology within business so that tp retain their
customers and to develop their business as well.

CONTINUE…
Legal factor: These factors are linked with using of various laws within business. In this context
Rosewood Hotels and Resort is implementing various laws such as employment law, food safety law
within business functions so that to render appropriate services to their customers.
Environmental factor: These are the factors which are emphasised over using of such practices within
business which may lead into minimising harm to environment. In this manner Rosewood Hotels and
Resorts is using environment friendly practices within their business so that to develop their market
share.

SWOT analysis
Strength Weaknesses
 Rosewood Hotels and Resorts is
having appropriate and robust market
position due to which they have
sufficient customer base which are
loyal customers for the organisation.
 The organisation is highly emphasised
over providing innovation within their
functions so that to attract customers.
 The organisation is having limited
presence over global market.
 The customers are attracted
towards Rosewood Hotels and
Resorts on seasonal manner.
Opportunities Threats
 Shifting of consumer behaviour is
creating opportunities for Rosewood
Hotels and Resorts to grow.
 Putting focus over technologies may
provide opportunities to Rosewood
Hotels and Resorts to attract high
range of customers.
 Existence of larger competitors is
creating threats to Rosewood
Hotels and Resorts.
 Presence of culture is another issue
for Rosewood Hotels and Resorts
to deal with business functions.

Impact of external factor on development of
organisation
Impact of PESTLE analysis is higher over organisational functions as these factors are linked with
business operations. The impact of these factors over hospitality industry are elaborated as under:
Rosewood Hotels and Resorts is dedicated to adopted various laws and regulations within their
business functions and this is helping the organisation to manage positive environment within the
organisation. Besides this these laws are helping the organisation in managing decision making process
in most appropriate manner.
The impact of economic factors is high as in context of Rosewood Hotels and Resorts as the
organisation is enjoying easy expansion opportunities so that the business may grow.

Appraise implication of current and potential
trends in hospitality industry
There are significant trends within hospitality industry which
helps the business to gain higher customer satisfaction and
growth opportunities. Some of the trends are elaborated as
under:
Mobile apps for easy access: Hospitality industry is focused
over enhancing their mobile apps so that customers may access
to their apps in easy manner. This trend will give easy
promotion to Rosewood Hotels and Resorts in order to provide
appropriate customer experience.

CONTINUE…
Self-check in to minimize guest waiting: In the current
time self check in and checkout system could give
opportunities to Rosewood Hotels and Resorts to give
appropriate customer satisfaction as well. This is providing
better opportunities to the organisation so that to deal with
level of satisfaction.

Evaluate ability of hospitality business to develop
products and services to meet business objectives
Hospitality industry is focused over developing loyal customers by using effective and
appropriate resources. In order to provider appropriate customers satisfaction hospitality
industry is using various trends in order to meet their business objectives. In order to develop
prominent customer base these organisations are emphasised over meeting needs and demands
of their customers. For gaining effective growth opportunities hospitality industry is required
to develop their product and services as accordance with needs of their customers.

Critical evaluate external factors impact on
current and potential trends and development in
hospitality industry
There are various factors which are having direct impact over trends and development within
hospitality industry. Using of advanced techniques within business will lead to develop better
growth opportunities to the business. Technological advancements are providing such path to
the organisation in which future growth opportunities can be inhaled. In order to gain business
objectives hospitality industry is highly focused over using technology as their major
constraints.

CONCLUSION
From the above report this can be analysed that hospitality industry is having significant role
within industry as this is directly linked with meeting needs and demands of people. There are
different departments which are existed within hospitality industry and their interrelation could
be helpful in order to develop overall organisational management.

REFERENCES
Ann, S. and Blum, S.C., 2020. Motivating senior employees in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Lee, P.C., Lee, M.J. and Dopson, L.R., 2019. Who influences college students’ career choices?
An empirical study of hospitality management students. Journal of Hospitality & Tourism
Education. 31(2). pp.74-86.
Wang, Z. and Xie, Y., 2020. Authentic leadership and employees’ emotional labour in the
hospitality industry. International Journal of Contemporary Hospitality Management