Impact of External Factors on Development of Organizations in the Hospitality Industry

This presentation explores the impact of external factors on the development of organizations in the hospitality industry, including PESTLE analysis, SWOT analysis, implications of current and potential trends, and evaluation of the ability of hospitality businesses to develop products and services.

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
PESTLE Analysis
SWOT analysis
Impact of external factors on development of organizations
Implications of current and potential trends
Evaluation of ability of hospitality business to develop
products and services
How external factors impact on current and potential trends
and developments
CONCLUSION
REFERENCES

CHESTERFIELD MAYFAIR HOTEL

INTRODUCTION
The term hospitality industry determines that they
should provide better services to their customers with
enjoyable experiences.

PESTLE ANALYSIS
 Political
 Economic factors
 Social factor
 Environmental
 Technological
 Legal

Political: With context to Chesterfield Mayfair hotel,
It is largely dependent upon government regulation
of nations.
Economic factors Foreign exchange rate are other
factor of economy which will affect capability of
foreign travelers to improve hotel services.
Social factors Social media platforms are able to
exchange experience and skills that should be
create a pressure to travel.

Technological This factor consist of Chesterfield
Mayfair hotel provide security and other features
to make their guests make so comfortable such as
Wi-Fi services, lifts, intercoms are most common
services (Zhang, Kim and Goodsir, 2019)
Environmental Weather condition of hotel have a
difficult thing that technology can affect their
environmental effects but also lack of demand due
to inability of travelers to survive conditions
(Kandampully, Zhang and Jaakkola, 2018).
Legal: This factor should be considered that there
is crucial growth of this hotel industry.

SWOT ANALYSIS
 Strength
 Weakness
 Opportunities
 Threats

STRENGTH:
Safe and comfortable atmosphere: Chesterfield
Mayfair hotel of rooms with all facilities should be
provided by blanket, electricity, washroom, bed, sofas
and so on so that customer can feel like home.
WEAKNESS:
High taxes: The tax rate of Chesterfield Mayfair hotel
are vary from nation to nation but impose their high
tax rate in hotels and restaurant.

OPPORTUNITIES:
Uniqueness: Chesterfield Mayfair hotel is a very
competitive industry and provides a unique
experience with customers that they can attract
more customers and interact more customers.
THREAT:
Pandemic situation : Due to lockdown all
hotels and restaurants are closed so there is no
choice but to stay at home.

IMPACT OF EXTERNAL FACTORS ON
DEVELOPMENT OF ORGANIZATIONS
There are many external factors which can determine
hospitality industries and it is crucial for person to
person to identify those factors which can be
accomplished their goals and objectives (Kottas,
2020). It will be difficult that sustainable competitive
advantage is determined to accomplish their goals
and objectives in an efficient manner.

IMPLICATION OF POTENTIAL AND CURRENT
TRENDS
 Focus on sustainability
 Healthy and organic food and drinks
 Technology

Focus on sustainability: Many negative impacts
on hospitality industries, travel and tourism whether
it is natural resources, local community and maintain
their activities to a minimal negative effect.
Healthy and organic food and drinks: People are
aware about their impact of unhealthy food and
drink to mental and physical health they can search
anyway.

Technology: Industry has changed over a year with
technological changes and they have introduced a
new technology once a year so that they can
dominated by travel agent but not many more

EVALUATION OF CAPABILITY OF HOSPITALITY
BUSINESS TO IMPROVE GOODS AND SERVICES
Chesterfield Mayfair hotel is one of largest
business concern in different parts of world
which have to complete their organizational
goals and objective and meet their current
trends in their industries are as follows:
 Skilled employee
 Brand value

Skilled employee: are very important for business
concern that they can achieve goals and objectives.
Brand value of Chesterfield Mayfair hotel is a high
brand value to their customers.

HOW EXTERNAL FACTORS IMPACT ON
CURRENT AND POTENTIAL TRENDS
External factor can create impact of business
development to meet current and potential trends and
that does not control over their long-term profitability
in their hotel.

Chesterfield Mayfair hotel affect their global market to
enhance their competition as well as their new
innovative ideas of technology should be developed
so that they can affect their market share.

CONCLUSION
As per above information, it has been concluded that
PESTLE Analysis SWOT Analysis of this industry are
should be recognized and external factor.

REFERENCES
 Sheresheva, M. Y., 2018
 Shulga, L. V., Busser, J. A. and Bai, B., 2021
 Sthapit, E. and Jimenez-Barreto, J., 2018
 Teare, R., 2020
 Zhang, M., Kim, P. B. and Goodsir, W., 2019

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