Contemporary Hospitality Industry

Contemporary Hospitality Industry
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9
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INTRODUCTION
The hospitality sector emphasis on covering diverse industry includes food, drink and
accommodation. The role is played through hospitality industry in increasing hospitality
provision. The present assignment is based on hospitality industry so that they emphasized on
taking appropriate decisions in context of different challenges that is confronted within industry.
The report connected to Hyatt Hotel. It is considered as a largest hotel has 750 Hotels across
different part of globe. This is determined as a report of diverse sector which is considered as a
part related to hospitality industry as well as diverse operation and functional departments. This
report is related to operational role that help in assessing different function which is organised in
hospitality sector. In this report, there is a discussion regarding assessment of different sectors
that is part of hospitality sector. There is also assessment of operational role that help in
examining diverse function which is considered as a part of hospitality sector (Aissa and Goaied,
2016).
MAIN BODY
Explore a number of different types of business within the hospitality industry and the diverse
products and services that they offer
The hospitality sector involves service industry which signifies diverse facilities such as
hotel, tourism as well as restaurant that is considered as a part of hospitality sector. Due to
globalisation and implementing advanced technology, the sector is to grow fast in current time.
There are different kinds of organisation that is considered as a part of hospitality industry that is
given below:
Accommodation in order to travel from one place to another the individual person needs
places in order to staying and also lodging. It involves motel, hotel and establishment that are
adopted on continuous basis.
Suits the hotel provides suits are a part related upscale accommodation. It involves
different kind of brand like Intercontinental, Four season and many more. The feature that is
considered as a part of luxurious accommodation related to Hotel.
Resorts There are different kind of amenities which involve entertainment and it is
commercial establishment which is executed by single company. It includes diverse kind of
facility like food, entertainment, sports and so on.
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Beach resorts it is determined as a overall services of lodging which is situated at sea side
along with accessibility related to private beach. The appropriate focus of beach is in tourist. The
Beach Resort focuses on providing different kind of services which involve recreational activity.
Ski resort is a type of resort which is improved for snowboarding, sports and so on. These
resorts are villages which is a part of basic ski areas as well as destination (Alrawadieh and
Alrawadieh, 2018).
Hotels are determined as an establishment which provide lodging services on short time
period. It is determined as an area that provides services inside hotel room which range from
guest services. It is determined as a user decorated involves conference, event services. There is
different industry which is set up by offering accommodation services such as Hilton London
bank side is determined as an example of this hotel.
Motel is a kind of Hotel that is implemented for motorist possessing parking area. It is
considered as a term that is connected to single building room parking, basic areas and small
cabins and so on.
Fine dining restaurant are determined as a restaurant that are particular devoted meal
courses. It includes superior quality material along with possessing dining as well as visitors that
is expected by them.
Food and beverage in hospitality sector
It is determined as a largest sector which is considered as a part related to hospitality
industry. There is a diverse kind of services that is considered as a part of this industry involving
preparing food that is present to customer. The fine dining &casual dining are different kinds of
restaurants which is considered as a part of hospitality sector
McDonald is determined as American fast food brands that founded in 1940. It is largest
restaurant within Chennai focuses on serving 69 million users.
Entertainment in hospitality industry
It is determined as a significant part within hospitality sector. There are different kinds of
tourism destination which involve Museum, themes, theatres that are considered as a part related
to entertainment tourist.
Disneyland
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It involves theme parks which is Disney resorts within California as well as it involved
theme park which must be design for supervision related to Walt Disney. There are diverse kinds
of activity that is a part of theme park along with 726 million visitors since opening.
Examine a range of operational and functional departments within a chosen hospitality business
There are several operational departments which are considered as a part of hospitality
sector that is given below:
Front desk department within hospitality organisation involves subordinate possess in
constant or stable contract along with its guest. In context of Hyatt hotel, their focus is on
meeting need of guest in order to satisfy them (Alrawadieh and Law, 2019).
Housekeeping department the primary aim is to put room clean as well as tidy. They are
responsible for providing room cleanliness & putting toilet clean.
Food production department is considered as a department within Hyatt hotel which is
responsible for actual production related to food item.
Functional departments within Hyatt Hotel
There are different kinds of functional department within Hyatt Hotel that is given below:
Accounts department they are responsible for financial activities within hotel. In context
of Hyatt hotel, the accounts department focuses on performing different functions connected to
banking functions such as preparing financial data so that they focuses on maintaining financial
statement.
Maintenance herein, there is a presence of superior quality electronics and also prevent
malfunctions. In current time, there is a requirement to perform work as per responsibility
allotted to its executive that is considered as a part of front desk department.
HR department the HR department of Hotel execute task which involve designing jobs,
improving personal specification, use of appropriate media, hiring talented staff.
Purchase department the purchase department is considered as the procurement
department. In context of Hyatt, they are responsible for company to make sure that provide
access to superior quality resources which involve needed raw material that help in
accomplishing competitive process and also enabling operational efficiency.
Marketing department of Hotel focuses on executing different task. They are executing
market research for improvement of innovative services and execute promotional activity for
conducting different functions of organising marketing campaign.
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Discuss the contribution of the hospitality industry to local, national and international economies
The contribution of hospitality sector to national local as well as international economics
that is given below:
National economic contribution
UK the hospitality industry represents 700 organisations which employ around 3.2
million individual people and served 10% of job within UK, 6% of company contribute 5%
GDP. As per this analysis made by national statistics hospitality hiring platform AIDA, the
whole industry raise by 6% each year. The overall turnover of organisation is accomplished 98
billion Pounds in UK GDP in 2017. There are 92 billion Pounds in 2016 and it is 6 billion Pound
in 2015. There are different brand that provided food and accommodation services under 20%
within a time of 5 years that lead to enhance by 16,9235 in 2013 (Gross and Manoharan, 2016).
Local economic contribution
Scotland region in context of Scotland, there is a tourist pending which is creating 12
million pounds as per economic function. It involves Scottish supply chain as well as
contributing towards 6 billion Pounds to GDP. This represents 5% of overall GDP within
Scotland. The Tourist sector provides support for creating employment that is approx to 217000
in 2015. It is accounted for around 8.5 % of overall employment or job percentage.
International economic contribution
Caribbean region in context of Caribbean region, there is an efforts and contribution
related to 59 billion US dollar to GDP in 2019 by tourism sector. Among overall diverse
Caribbean region, there is a higher contribution is around 14.3 US dollar by Dominican
Republic. The whole contribution by tourism industry to GDP is 58.9 billion US dollar. It is
enhanced by 29.5 percent within 2019 in comparison to 2010.
Review the interrelationships of the operational and functional units within a chosen hospitality
business
Interrelationship among different functional as well as operational units
There is an interrelationship among operation as well as function unit in different
hospitality sector that is given below:
HR & operational department the human resource professional focuses on continuous
communication along with another department. In context of needed skill or knowledge set
within subordinate as per description of job as well as person specification that is prepared.
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Marketing and front desk department both department focuses on coordinating with
one another in order to assess need and want of customer and also analyse changing preferences
and focuses on satisfying demand of user.
On given discussion, the Hyatt Hotel focuses on performing whole function in order to
achieve vision as well as mission of company (Kalargyrou and Costen, 2017).
Assess how the use of franchising and licensing agreements has influenced the global
development of the hospitality industry
There are diverse market tactics that impose direct effect on global improvement of
industry through strategies. Therefore, the hospitality sector is able to implement organisation
activity and according to which they assess need of user.
Franchising is considered as a form of market entry strategy as well as distribution
process that is adopted by organisation in which franchisor grant permission to its franchisee to
adopt brand name and product within its country.
Licensing signifies type of agreement it is considered as a procedure in which organisation
focuses on authorising another company to adopt licence to provide product in specific period of
time and other intellectual property rights. In context of Hyatt Hotel, their licensing is used for
expanding organisation activity, enhancing goodwill in multinational International countries (Lai
and Wong, 2020).
Analyse how global growth, franchising and licensing developments have contributed to the
economic worth of the hospitality industry
Contribution of both franchising as well as agreement is significant for development of
economy and hospitality sector because it has been offering marketing execution in business
activities in proper manner. The contribution of this term is given below:
Franchising is significant part of hospitality sector it generates or offers an economic
output of around 1.6 trillion around the globe. For example Hotel that use franchising as a market
entry tactic is able to generate or create more and more information and employment opportunity
to user. It provides contribution towards growth in hospitality sector.
Licensing also provide the primal contribution or effort to hospitality sector because
licensing adopted by hospitality industry help in improvement of economic situation.
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Investigate a range of different operational roles within the hospitality industry
There are several operational roles which are considered as a part of hospitality sector that
is given below:
Front desk department within hospitality organisation involves subordinate possess in
constant or stable contract along with its guest. In context of Hyatt hotel, their focus is on
meeting need of guest in order to satisfy them.
Housekeeping department the primary aim is to put room clean as well as tidy. They are
responsible for providing room cleanliness & putting toilet clean.
Food production department is considered as a department within Hyatt hotel which is
responsible for actual production related to food item.
Examine the skills required for roles within the hospitality industry and current skills shortages
There are several skills which are needed to execute function that is allotted for objective
and aim of performing responsibility which is allotted in reference of hospitality sector.
Operational manager the particular role related to operational manager involve
maintaining strategy, increasing performance, procurement of resources & so on. It needs skill
and knowledge set like leader who focuses on managing team. So there is a right kind of
mentorship which offers to member of team that help in increasing quality of user services and
executing best practices around diverse level.
Specific skills superior negotiation skill is important to make sure that there is a proper use
of resources in organisation. In context of Hyatt, the operation may not execute function of
assessing external as well as internal atmosphere so that they required to be anticipated in
advance so further execution of strategy is done as per specific demand (Khan and Rahman,
2017).
Front office manager the front office manager are assigned function which is connected
to coordinating & cooperating along with guest, updated data and information, track record and
in context of Hyatt, the responsibility and duty of front office manager involves handling and
providing training. To make sure that front desk offer friendly as well as professional facility to
its user.
Specific skill sets superior negotiation skill is important to make sure that there is a proper
use of resources in organisation.
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Housekeeping manager focuses on supervising room, attendant cleaning room, checking
room as per specific or particular standard that focuses on stocking as well as ordering of room
checking, damages, and false maintenance work. They also execute functions related to checking
damages for its budget, assists room attendant.
Specific skills sets the skills needed for housekeeping department involves technique
related to motivating member of team by having skill connected to diverse motivation theory
which is practically applicable within an organisation that is requirement of appropriate
communication skills so that staff can motivated at similar time. Therefore, it is necessary to
have a knowledge regarding safety policy on regular basis so that checking of cleanliness of
room as well as common area on regular manner.
Review the skills gaps within the hospitality industry in relation to a range of different
operational roles
The skill gap in hospitality sector is due to change in time. There are different kinds of gap
of skill that is considered as a part of hospitality sector. There is a need to emphasize on
adaptability condition, improvement of hard skills that involved technique related to budget
administration, Logistic administration, HR administration, project administration and so on. In
particular area like operation administration, the skills that is needed because there is no specific
area which is involved by manager but its job role must be categorised into different functional
department related to Hotel (Kim and Bonn, 2016).
Analyse the impact that skills gaps have on hospitality businesses and make valid solutions for
addressing these skills gaps
It is analysing that skill gap impose direct effect on hospitality organisation and diverse
solutions that is given beneath:
Training and retaining training of subordinate is determined as a significant solution that
is adopted in order to dealing with gap of skills. It is a process which is time consuming and also
resolving issue related skill that can be managerial as well as supervisor training program that is
improved to offer appropriate culture awareness and generation of work atmosphere.
Direct hiring from campus is determined as a superior solution by providing them
flexible opportunity and solving short-term issue related to organisation.
In 2019, the Travelodge focuses on hiring 3000 student as well as offering them option of
flexibility with studies.
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With Brexit, there is a higher uncertainty that is possessed to deal hospitality sector in UK.
In context of UK, there are diverse hospitality company needed skilled immigrants in order to
deal with current skill shortage.
CONCLUSION
On given assignment, it is assess that the hospitality sector emphasis on covering diverse
industry includes food, drink and accommodation. This report is related to operational role that
help in assessing different function which is organised in hospitality sector. In this report, there is
a discussion regarding assessment of different sectors that is part of hospitality sector. There is
also assessment of operational role that help in examining diverse function which is considered
as a part of hospitality sector.
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REFERENCES
Books and Journals
Aissa, S.B. and Goaied, M., 2016. Determinants of Tunisian hotel profitability: The role of
managerial efficiency. Tourism management, 52, pp.478-487.
Alrawadieh, Z. and Alrawadieh, Z., 2018. Exploring entrepreneurship in the sharing
accommodation sector: Empirical evidence from a developing country. Tourism Management
Perspectives, 28, pp.179-188.
Alrawadieh, Z. and Law, R., 2019. Determinants of hotel guests’ satisfaction from the
perspective of online hotel reviewers. International Journal of Culture, Tourism and Hospitality
Research.
Gross, M.J. and Manoharan, A., 2016. The balance of liberal and vocational values in hospitality
higher education: Voices of graduates. Journal of Hospitality & Tourism Education, 28(1),
pp.44-57.
Kalargyrou, V. and Costen, W., 2017. Diversity management research in hospitality and tourism:
past, present and future. International Journal of Contemporary Hospitality Management.
Khan, I. and Rahman, Z., 2017. Development of a scale to measure hotel brand
experiences. International Journal of Contemporary Hospitality Management.
Kim, H. and Bonn, M.A., 2016. Authenticity. International Journal of Contemporary Hospitality
Management.
Lai, I.K.W. and Wong, J.W.C., 2020. Comparing crisis management practices in the hotel
industry between initial and pandemic stages of COVID-19. International Journal of
Contemporary Hospitality Management.
Lashley, C., 2016. Hospitality Studies. The Routledge Handbook of Hospitality Studies, p.401.
Lee, C., Hallak, R. and Sardeshmukh, S.R., 2019. Creativity and innovation in the restaurant
sector: Supply-side processes and barriers to implementation. Tourism Management
Perspectives, 31, pp.54-62.
Singh, A. and Jaykumar, P., 2019. On the road to consensus: key soft skills required for youth
employment in the service sector. Worldwide Hospitality and Tourism Themes.
Xu, H., Liu, Y. and Lyu, X., 2018. Customer value co-creation and new service evaluation: the
moderating role of outcome quality. International Journal of Contemporary Hospitality
Management.
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