This presentation provides an analysis of the contemporary hospitality industry, including PESTEL factors, SWOT analysis, supply and demand, and current/future trends. It explores the impact of political, economic, social, technological, environmental, and legal factors on companies like Radisson Blu and The King Cross Hotel. The presentation also discusses the strengths, weaknesses, opportunities, and threats of these companies. Additionally, it highlights popular and declining trends in the industry, such as robotic technology and sustainability rules. Finally, it explores the importance of adopting new trends and technology for the future success of hospitality companies.