Contemporary Hospitality Industry: Business Types, Product Range, and Contributions to Economy

Contemporary
Hospitality Industry

Table of Contents
INTRODUCT`ION....................................................................................................................3
MAIN BODY.............................................................................................................................3
Critically analyse various business types in hospitality industry & diverse product range
that is offered..........................................................................................................................3
State various ranges of functional & operational departments in selected hospitality
business..................................................................................................................................4
Briefly examine contribution of hospitality industry to national, local, and international
economies...............................................................................................................................5
Review the interrelationships of operational and functional units within a chosen
hospitality business................................................................................................................6
Discuss use of franchising & licensing agreements has influenced global development of
hospitality sector....................................................................................................................6
Specify how global growth, franchising and licensing developments have contributed to
economic worth of hotel business..........................................................................................7
Investigate a range of different operational roles within the hospitality industry..................7
Examine skills that are part of the hospitality industry..........................................................7
Review the skills gaps within the hospitality industry in relation to a range of different
operational roles.....................................................................................................................8
Analyse impact that skills gaps have on hospitality businesses and make valid solutions for
addressing these skills gaps....................................................................................................9
CONCLUSION........................................................................................................................10

INTRODUCT`ION
Hospitality industry is a wider and broader business sector which consists of different
types of areas and accordingly they provide services as well as to the consumer and guests.
UK hospital industry has been involved with the time period and providing diversified
services traveller’s people from other places (Arun, 2020). Main purpose of this report is to
understand the importance and contribution of hospitality industry within the contemporary
business environment. Best Western Hotel, which is the largest multinational Hotel
Corporation located in United Kingdom. The hotel chain includes and has number of hotels
as well as resource such as Best Western Plus, World Hotels Luxury etc. They provide
number of services at different locations with different prices with proper consideration of
culture region and people taste as well as preferences. This report comprises of different
business types in hospitality industry, functional and operational department, contribution of
Hotel sector to national, local and international economy, interrelationship of different
operational and functional units, franchising and licensing agreements, contribution of such
agreements, different operational roles within hotel sector, skills required within the industry,
skills gap, and impact of skill gap on hotel business. Moreover, frameworks like swot and
PESTEL analysis and their implication of current and potential trends have been briefly
explained.
MAIN BODY
Critically analyse various business types in hospitality industry & diverse product range that
is offered
Hotel industry consists of different types of business and accordingly they execute
their activities functions and operations at wider context. In relation of Best Western Hotel,
they have different types of businesses across the region and globally they carry out their
business activities into different sectors which are briefly explained as follows-
Accommodations- It is a kind of a hotel industry business in which services are being
provided by hotel two people who to travel from one place to another and the purpose of
tourism, leisure, etc. In context of Best Western Hotel, they also provide diversify the range
of products and services when it comes to accommodation (Bondarenko, 2019).
Resorts- Resorts are also to be included in hotel industry because they dealing
providing services to guest as well as customers with the different types of service like food

and beverages, entertainment fun activities etc. In relation of selected hotel, they have
number of resorts which have been acquired by them at different locations.
Suites- Suites are those which are also part of a sector in which high lavish and luxury
rooms as well as facilities are being provided buy them depending on their brand name and
Goodwill in market. For example hotels like Best Western UK, Hyatt, Holiday inn and many
more hotels come under this category (Boora, 2017).
Beach resort- Beach resorts are another kind of a business hotels which having
trending in many countries and different locations because they are located near the sea coast
area and provide beautiful seaside views with swimming pools, fun activities etc.
Ski resort- It is a type of a resort which have been also proposed by hotel industry
because these include services products and activities such as skiing, winter sport amenities
and many more.
Hotels- Hotels are considered as business of hospitality industry because they provide
number of services product with large number of alternative options to customers and guest
who fulfil their needs as well as demands at all aspects.
Motels-These are another type of a business in which a particular single building
provides stay for people who look for accommodation with limited amount of facilities and
services (Kalargyrou, 2018).
Pub- This also comes under hospitality industry as because it is entertainment place
where people enjoy live music, music concerts, food and beverages etc.
State various ranges of functional & operational departments in selected hospitality business
There are different types of function and operation department in hotel industry which
helps in execution of activities in proper manner and are further discussed as below-
Operational departments- Operational departments are those that focus and pay attention
on every task and activity within hotel during different processes and procedures. Different
types of operation departments are present in Best Western hotel which are explained below-
 Front desk services- These are those department who daily encounter customers and
guest directly. Their main responsibility is to manage and handle all the customer
needs as well as demands and provide effective communication.
 Housekeeping departments-Housekeeping departments of those which are
responsible for managing and maintaining the room tidy as well as clean. They are
also responsible for keeping all amenities and details of room up to date.