Contemporary Hospitality Industry

This presentation provides an in-depth analysis of the contemporary hospitality industry. It includes a PESTEL analysis, SWOT analysis, and explores supply and demand trends. The presentation also discusses the implications of current and potential trends in the industry.

Contemporary Hospitality
Industry

PESTEL analysis
Political factors:
 As conditions provided by government are favorable for Four Seasons Hotel London, it aids them to minimize
entire cost of production.
 Appropriate regulations which are made by government will lead to reduction of taxation for Hotel Villa Lara.
Economic factor:
 Higher interest rates as well as inflation rates leads to enhancement in entire production cost which will be
responsible for decline in profitability of Four Seasons.
 Favorable inflation rates will assist Hotel Villa Lara to buy raw materials within bulk through which entire
productivity can be improvised.

Cont…
Social:
 In context of Four Seasons Hotel London, they will be impacted by buying habits of people. At present
scenario, people are preferring their own package rather than on the basis of day to day customers.
 Unfavorable conditions of certain factors lead to reduction in number of customers of Hotel Lara Villa which
creates negative influence on overall profits.
Technological:
 Four Seasons Hotel London will have a critical influence on this factor and organization will set up their
services and products to customers via online medium.
 For implementation of technology more funds are required by Hotel Lara Villa so that productivity can be
enhanced

Cont…
Environmental:
It is crucial for Four Seasons Hotel London for protecting environment and usage of rare resources expeditiously as
well as efficaciously.
 Lara Villa must take care of that when waste is released into the environment, it must be treated through which
brand image among people can be increased.
Legal:
 By avoiding complex situations within Four Seasons London, they need to adhere legal formalities in respective
sector so that they they do not have to go through worse conditions.
 Hotel Villa Lara needs to ensure that they follow legislation in a appropriate manner through which goodwill of
government customers as well as bodies can be improvised.

SWOT Analysis
Strengths
 Four Seasons Hotel London aims at bringing innovations and keeps on production of new services for
customers around the world.
 Hotel Villa Lara drives for competitive advantage is a agnostic brand within hospitality industry and they aims at
reinvention of their brand by which they can remain competitive.

Cont…
Weakness
 Four Seasons Hotel London is aiming at expansion of their operations within larger area of world where
it will become complex for an organization to hold on standard quality. Due to this reason brand is
weakened.
 Focus on family: Four Seasons Hotel London focusses on families as well as they are not going to alter
this pattern of working.
 Hotel Villa Lara is going through different problems and reason behind this is lack of secrecy as well as
privacy concerns. They have suffered due to lack of safety of employees as well as customers.

Cont…
Opportunity
 Four Seasons Hotel London, alteration in trends of prevailing customers within existing business world in
which they are willing to stay like luxury hotels where they have been with their families as well as friends.
Therefore,it will improvise opportunities of economy.
 Emphasis on personalisation: Within Four Seasons Hotel London customers are highly individualised within
nature. This will render them with an opportunity to offer premium prices of personalised services which are
needed by customers.
 Hotel Lara Villa has gained attention with different sections of society and they have been supporting them.
This assisted them to render special offers to couples who belong to different societies such as LGBTQ. This
will assist them to make their contribution within revenue as well as sales.

Cont…
Threat
 Four Seasons Hotel London experiences a high competition from brands such as Holiday Inn, Hilton,
Hyatt, etc.
 Hotel Villa Lara, economic recession will create an influence on hospitality industry in ineffective
manner where various properties will be auctioned and sold within market through which revenues as well
as profits cannot be generated.

SWOT Analysis of Four Season London
The SWOT Analysis will assist to identify strengths, weaknesses, opportunities as well
as threats by which strong points can be used in an appropriate manner thereby leads
to reduction in weak points.
It will also assist to formulate decisions and decrease risks of situations in operations for
avoiding weak factors.

SWOT Analysis of Hotel Villa Lara
SWOT Analysis of Hotel Villa Lara will assist them to make use of their strengths for
attracting more number of customers through which profitability of entire
organization can be enhanced.
By this organization will be able to have opportunities for enhancing operations of
business by putting efforts to decrease weaknesses as well as threats for
improvisation of experience of customers along with their brand image within
market.

Supply or Demand of Four Seasons Hotel London
Various types of services are provided by Four Seasons Hotel London along with their
interior designing of different sections to inspire customers so that they use services
provided by them.
People are looking forward for technological facilities by which they can easily make
online transactions as well as support from customer services if they face any kind
of problems.

Supply or Demand of Hotel Villa Lara
With reference to Hotel Villa Lara, it has been observed that various packages have been
provided to customers which possess differentiated budget through which they can grab
attention of different people through which overall profitability can be increased.
At present scenario, people are looking forward for innovative services and expect more within
restricted budget which must be taken into consideration and plans must be formulated to
accomplish demands of customers.

Popular trends within hospitality sector
The various trends which prevails within hospitality sector are elaborated below:
 Crucial trends have been rising at constant rate and they are ascertained is globalization Four
Seasons Hotel has been sharing their technology, labor and resources between different
nations which makes the business viable.
 The concern is related with security as well as safety which is rising and therefore Four
Seasons Hotel is taking necessary measures for ensuring workforce and customer base from
different types of disaster.
 Apart from this, diversity plays important role within Four Seasons Hotel as it renders
opportunity for enhancing interaction with tourists from various castes, religion, cultures, etc.

Less Popular trends in Hospitality Sector
Less popular trends within hospitality industry leads to minimal communication as things
are carried out by online medium such as taking orders and making bookings as well as
identifying various facilities provided by any specific hotel.
This industry addresses feedback from employees and customers via website and renders
appropriate response to them by selection of appropriate solution.

Declined Trends in Hospitality Industry
These trends comprises of storing information by traditional means like on registers or files.
With the growth in technology, digitization is brought in which is preferred by most of the
Hotels at present time. This data is stored on laptops and computers so that it can be accessed
whenever it is required. For enhanced security data can be stored in different forms by usage of
different methods.

Implications of current and potential trends
The organizations need to carry out their operations by taking into account various current as
well as potential trends which are needed by organization so that they can make alterations
within working structure so that goodwill can be maintained.
At present scenario, Hotel Villa Lara is making use of evolving technology and sustainability
rules by which quality of services as well as products furnished by organization can be
improved.

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