Contemporary Hospitality Industry

Contemporary
Hospitality Industry

Table of Content
Introduction
PESTLE Analysis
SWOT Analysis
Hospitality Trends
Conclusion
References

INTRODUCTION
Hospitality industry is essential for an economy in order to accommodate the
guests and travellers of other countries for ensuring their good experience
and satisfaction. The hospitality industry consist of different businesses such
as pubs, hotels, restaurants etc. which are formed for providing different
services and facilities to the customers. Hospitality industry also works with
travel industry in order to provide combined services and facilities. Taken
firm for this assessment is the Intercontinental hotels which is a hotel chain
based in Denham, UK.

PESTLE Analysis
PESTLE is a strategic planning method through which an
organisation predict the market environment before
entering in other country. This task cover PESTLE
analysis of travel-lodge

Political factor
Intercontinental hotel- It is the other successful organisation that is operating
their business in hospitality industry. In context of UK there are favourable
market condition for industry which determines that they develop flexible
policy for tourist.
Travel lodge- The management of travel-lodge created an effective policy
statement which emerge to maintain the privacy of their customers. The
political factor include all the rules, regulations,policy that are formulated by
ruling government of country