Contemporary Hotel and Tourism Issues in Melbourne

Contemporary hotel and tourism issues
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Contemporary issues 1
Contents
Introduction......................................................................................................................................2
Contemporary tourism and accommodation issues.........................................................................3
Tourist market potential...............................................................................................................3
Transport development................................................................................................................3
Accommodation development.....................................................................................................5
Crisis and risk management.........................................................................................................7
Social Media Influence................................................................................................................8
Visitor Experience Development.................................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

Contemporary issues 2
Introduction
The aim of the report is to examine the contemporary tourism and hotel issues that are relevant to
the nominated destination in the year 2018. The destination that has been selected for the
assessment is Melbourne, situated in the state of Victoria. Tourism in Melbourne is an important
industry in the state of Victoria, Australia. This has been found that the Melbourne is considered
as the second most populous city, as most of the tourist like to visit the place. In the year ending
2017, this has been found that Melbourne was visited by approx. 2.7 million or more by
international overnight visitors, and this include approx. 9.3 million domestic overnight. The
place has been selected because it is considered as a most attracted tourist place in Australia
which is evident with the fact that it attracts 10 million visitors a year which is two million more
than the Sydney opera house (Alcorn, 2018). Thus, this has been found that tourist destination
offers different delight experiences to the visitors but with this, it also includes different issues
that affect tourism.
This report will include the critical evaluation of the contemporary tourism and accommodation
issues that might be faced by the tourist who will visit Melbourne, Victoria. The major elements
which are present in the report include the tourist market potential, transport development,
accommodation development with the crisis and risk management faced by the tourist at the
place. In addition to this, the tourist also faces the contemporary issues related to social media
influence and visitors experience development.

Contemporary issues 3
Contemporary tourism and accommodation issues
There is the presence of different types of contemporary issues related to tourism and
accommodation at Melbourne, Victoria which is discussed below: -
Tourist market potential
In the research analysis, this has been found that tourism is an essential industry for the
Melbourne tourism region. In the designation, there is the presence of approx. 29.5 million
domestic and international tourists who get indulge in overnight as well as in day trips. These
tourists effectively contribute to the economy with an estimated amount of approx. $16.8 billion
in the year ending December 2017 (Destination Melbourne, 2017). In Melbourne, the emerging
tourist market segment that has been visited is a psychological segment. In this segmentation, the
total market gets divided into psychology which includes the personality of people,
characteristics, lifestyle, attitude and many others. This shows that people with the lifestyle and
personality of visiting the place are majorly found in Melbourne. Most of the tourist has the
attitude and lifestyle of trips, visiting the new places, people who are passionate about the places
and many others (Mason, 2015). In addition to this, there are different tourists who make the trip
at their vacations which makes it part of the lifestyle. This segment contributes effectively in
generating the rise in the number of tourist in Melbourne, Victoria.
Transport development
Transport development and growth is considered as one of the major factors that influence
tourism at the destination. Melbourne is the place which is considered as developing and
growing with the rise in the facility and services which are provided by them to tourist. This