Principles of Gastronomy Report 2022

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Principles of Gastronomy
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Executive summary
This report aims at providing an insight into the critical role played by gastronomy in
facilitating tourism. Gastronomy has in recent past been embraced as a global phenomenon in
tourism with visitors worldwide becoming interested in sampling the local cuisine. This has
facilitated the appearance of food and drinks as elements of cultural heritage in many tourist
destinations worldwide. The dire need to preserve the elements of culture has consequently
facilitated the growth of gastronomy. Due to this, new concepts in sustainable tourism have
emerged such as culinary tourism and agritourism. Agritourism entails the interlink between the
agriculture and tourism sector to offer the visitors a direct experience on the means of production
that result in the local cuisine. Among the factors that have been found to influence the
experience of many tourists in the world include; the culture of the tourist, perception the visitor
has regarding the destination, tour guide experience, customer encounter and the diversity and
variety of cuisine available. To understand further this concept of gastronomical tourism, the
report will analyze two sites in Melbourne Australia that promotes food tourism. Queen Victoria
Market is a farmer’s market that offers a various assortment of fresh produce, making it the most
visited establishment in Melbourne since 2005, with a turnover of over 9 million visitors, both
domestic and international tourists. Thornburg bar and food truck also offer various multicultural
delicacies in the food trucks that have consequently attracted many visitors.

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Table of Contents
Executive summary.................................................................................................... 2
Introduction................................................................................................................ 4
Gastronomy and experience economy.......................................................................4
Gastronomy facilitates Agritourism............................................................................6
Gastronomy and cultural heritage..............................................................................7
Gastronomy and culinary Tourism..............................................................................7
Gastronomy and destination marketing.....................................................................8
Case study analysis.................................................................................................... 8
Farmer’s market study............................................................................................ 8
Food truck study..................................................................................................... 9
Conclusion................................................................................................................ 10
Bibliography............................................................................................................. 11

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Introduction
The culture of culinary has been largely ignored over the years until recently. It serves as
one of the longest and the most surviving part of any culture or tradition in the world. Cuisines
have played a key role in facilitating the identities of different cultures worldwide while
providing the basis for societies to merge and foster tourism growth as they mirror daily
lifestyles, traditions, customs and habits of a particular community. The changes and shifts in
eating styles and cooking methods that have been witnessed in different societies globally and
the rising value of social eating have created a new tourism trend. This concept is now known as
gastronomy tourism and has been responsible for tourist attraction in different destinations all
over the world. Gastronomy tourism has created new marketing economies that are being
developed by many tourism destinations to attract the new mode of global tourism. According to
the Oxford Dictionary, gastronomy is the art of choosing and eating good food (Sormaz,
Akmese, Gunes and Aras, 2016, pp.727). Contemporary tourist wishes to experience the local
cuisines of the places they are visiting, and this has enabled restaurants and accommodation
facilities to develop a ground for gastronomy tourism. Some tourist primary visits a destination
to experience the eating lifestyle and culture behind each cuisine. This report will focus on
addressing the importance of gastronomy as a product of tourism and how gastronomy has
contributed to tourism in the food truck and farmer’s market sites in Melbourne Australia.
Gastronomy and experience economy
Several key factors influence the choice of a tourist dining experience and they include,
tourists’ own culture of food, food diversity, hoe the tourist perceive the destination, tour guide
performance and the service encounter.