Nike's Sustainability Initiatives: Strategies, Practices, and Collaborations

CONTEMPORARY
ISSUES IN
ACCOUNTING

Introduction
 The Nike Incorporation works as an American Multinational
Incorporation that is currently engaged manufacturing of various
sports accessories, apparels and services.
 Nike the dominant players operating in the sports and accessories
industry has vowed towards reduction of energy usage, emissions of
carbons, usage of water and thereby creating a value chain for the
company.
 Strategies and Practices followed by the company in the field of
various operations that are carried on by the company is well
important as the same impacts the stakeholders of the company.

Nike Working Environment
 The dominant player in the market that is primarily in the market that
is currently focusing in providing a decent and fair work condition.
 As stated in the sustainability report of the company by Hannah Jones
the Chief Sustainability Officer of the company where worker are an
important stakeholder in the organization.
 The company has also undertaken various steps and initiatives in
order or respect of increasing the overall value of the company.

Business Ethics
 Business Ethics has been of prime importance for the company and
the key reason for the same has been due to the globalization of the
various business operations in international markets and production
process that has been used by the company.