The report discusses the importance of sustainability in the furniture industry with a focus on Fantastic Furniture, an Australian company that imports and manufactures affordable furniture. The company's pricing strategy is sustainable and competitive, making it one of the cost-effective local manufacturing and import-oriented companies in Australia. Sustainability is crucial for businesses to maintain public image, increase profits, and establish relationships with society. To achieve this, Fantastic Furniture should perform effective corporate social responsibility (CSR) activities and follow ethical norms.