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Contemporary Issues in Travel and Tourism : Assignment

   

Added on  2020-06-06

14 Pages4004 Words29 Views
Contemporary Issues in Travel and Tourism

EXECUTIVE SUMMARYBackground and RationaleIn order to have better understanding about the subject the HK Disneyland is considered asan organisation. Hong King Disneyland is one of famous theme park in the world which islocated in Penny’s Bay, Lantau Island. Number of travellers and tourist visits to theme park inorder to experience fun. However, organisation also faces the issues in terms of contemporarydevelopment due to improper management in terms of diverse factors (Choi, 2012). Keyrationale behind the selection of company is that limited transportation facilities are available atthe destination. But company is still effectively managing the satisfaction among customers.Also, additional features are available at the destination which also assist in enhancing thecustomer experience level. Such practice also allows management of Disneyland to haveeffective dealing with contemporary issues (Fung and Fung, 2014). In addition to this, it can be said that by analysing the different factors and practice of HKDisneyland the subject of contemporary issues can be explored in detailed manner. It has beennoticed that effective consideration of facilities and factors like accommodation, transportation,tourism development, tour operators and travel agency has provided sustainable development tocompany (Wong and Chong, 2012). On daily basis the 34000 visitors have visit to the themepark. However, it is lowest as compared to all Disneyland Parks. It means company still needsome improvements in terms of contemporary values so that number of visitors can be raised atdestination. It also indicates that the selection of HK Disneyland is appropriate because it willassist in understanding the factors that create negative values.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1Task 1..............................................................................................................................................1A) Range of reliable secondary source, analyse any issues that drive change in the travel andtourism sector and HK Disneyland.........................................................................................1B) Trends within the inbound and outbound tourism are influencing changes in the travel andtourism sector of Hong Kong Disneyland and these trends could also affect businesses......2Task 2..............................................................................................................................................4A) SWOT analysis of HK Disneyland and most important changes that the organisations needto make...................................................................................................................................4B) Strategy that HK Disneyland should follow to implement the changes discussed...........5Task 3..............................................................................................................................................6A) Impact of changes in organizational structure taking place in travel and tourism sector.6B) Consequence of HK Disneyland business failing to respond to change taking place in thesector.......................................................................................................................................7CONCLUSION...............................................................................................................................8REFERENCES..............................................................................................................................102

INTRODUCTIONTravel and tourism sector is having a great opportunities in the today international marketbut sector is also facing number of issues. Contemporary issues can be defined as variousexternal factors which influence tourist related operations of various firms belongs fromparticular tourist destination. Task 1A) Range of reliable secondary source, analyse any issues that drive change in the travel andtourism sector and HK DisneylandTravel and tourism plays an important role in the nation economic and socialdevelopment which brings the necessary changes. Due to the some issue emerged in the traveland tourism sector are key drives changes. These drives changes beneficial for the HKDisneyland to avoid the depletion of natural resources and manage the ecological balance. Theissues drives in the travel and tourism sector are differentiated such as follows:Need for increases security:These are the key issues which will beneficial to maintainset of standard in travel and tourism sector. Required effective security in the nationwhich will help to attract more tourism(Falk, J.H., Ballantyne, R., Packer, J. andBenckendorff, P., 2012.). Also the visitors will feel safe due to high security in thecountry make the better images in front of other nations. It is the responsibility ofgovernment and other supreme bodies to gain the trust of different visitors in the nationand make their journey more comfortable with proper security arrangement. The Higherauthority have to banned such products which are unsafe and affected the local as wellvisitors health. At the various public places such as airport which required huge securityand important to restrain all the visitors at the same time. HK Disneyland frame theirown rules and regulation which is important to follow each and every visitor forcomfortable and enjoyable experience. Advancement in technology: These can be the major key drives changes which willaffect the nation tourism. Increasing terrorism across the world impact on the tourismsector. Tourist are not preferring the nation where have more terrorism which can be1

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