Contemporary Issues in Sports Management

Running head: CONTEMPORARY ISSUES IN SPORTS MANAGEMENT
CONTEMPORARY ISSUES IN SPORTS MANAGEMENT
Name of the Student
Name of the University
Author Note

1CONTEMPORARY ISSUES IN SPORTS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Justification of the issue...................................................................................................................2
Research Question...........................................................................................................................3
Aims.................................................................................................................................................3
Objectives........................................................................................................................................3
Critical evaluation of relevant literatures........................................................................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

2CONTEMPORARY ISSUES IN SPORTS MANAGEMENT
Introduction
The study is focused on finding a significant issue that is relevant at present times in the
field of sports or event management. Subsequently the study aims to find the various reasons that
make this identified issue worthy of essential research. Sports management is selected as the
contextual basis of the study. The issue in sports management that is selected is the challenge in
actually attracting live audiences to the sports venues at times of rapidly developing information
technology.
Justification of the issue
In sports management research is a vital aspect as it helps to assess the operational
environments of the organizations involved. Research is needed more often in cases of rapidly
developing operational environments. Presently one of the significant challenges being faced by
the sports management organizations are in relation to attracting the larger number of live
audiences to the sport venues. The main reason why this problem has been chosen is its far
reaching potential impact on the sports industry. Present technological advancements have made
it far easier for people to view and follow sports events from the comfort of their homes. Events
can be viewed in multiple devices ranging from television to laptops to smartphones. This has
created a significant lowering of the number of people that actually visit stadiums to view
matches. Hence, significant amounts of potential lowered profits can be witnessed by stadiums in
the future. Attracting live audiences to the sports venues has thus become an import issue in
sports management in the contemporary world. It has been seen over the past few years that
game attendance has been decreasing for various sports events. This is a trend that can be seen in
any sports discipline but more marked in team sports. If major sports events are considered then
the FIFA World Cup 2018 saw a decline in venue attendance by 28% when compared with it