Contemporary Issues | Organization

Contemporary Issues in the Organization 1
HIGH PERFORMANCE AMOUAGE COMPANY
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Contemporary Issues in the Organization 2
Table of Contents
Introduction......................................................................................................................................3
Literature Review.............................................................................................................................3
Advantages of High Performance....................................................................................................3
Disadvantages of High Performance Practices (HPWPs)................................................................3
Challenges........................................................................................................................................3
How Amuoage Company has addressed the Challenges arising from High Performance..............4
Conclusion.......................................................................................................................................4
Recommendations............................................................................................................................4
List of References............................................................................................................................6

Contemporary Issues in the Organization 3
Introduction
Amouage is one of the most money-spinning societies of the world. First, it is essential to
mention little concerning the formation of the company or when the business was founded. It
was founded in Oman in the middle of 1983 and functioned through the Oman Perfumery LLC, a
company that was a subsidiary of the Omani SABCO Group. (Amouage's Jubilant Creations
2011, p. 14). Its headquarters is in Muscat which is the capital city of Oman. In its foundation, it
was formed because of the request made by the Sultan Qaboos bin Said in 1983 in Muscat by
Prince Hamoud bin Hamoud. The company has had several CEOs since its formation with the
latest being David Crickmore while Chong Christopher is the current creative director.
The company has developed to include bath, home, and leather products. The company has
nearly 30 standalone shops, where the company’s products are sold and distributed in department
stores across the world. In the factory, the Amouage’s visitor’s center and the manufacturing
plant, the location in Muscat can produce approximately 25,000 bottles in a week (Costello 2012,
p. 8). The company produces high quality and varieties of fragrance and sells them at a
competition based price. On marketing and promotion, Amouage uses social media and
mainstream media as the major sources of advertisement to rich their consumers.
Literature Review
While assessing the quality if management in any company, the aspect is considered both an art
and a science. However, the approach for the assessment varies widely from one scholar to
another and from organization to organization. Managers have the ability to design facets of

Contemporary Issues in the Organization 4
measurements or attributes that the staff can use in determining whether the level of performance
of the organization is worthwhile or there is a need for a change. In a systematic study, Costello
(2012) denotes that the culture of high performance in an organization impacts on the financial
and operational results of the company. High Performance Work Practices (HPWPs) are a set of
human resource management practices that are integrated and internally consistent. They are in
coherence with human resource practices, externally consistent, and are in tandem with the
organizational strategy (Riaz, S 2016 p. 421). However, not every organization enjoys high
performance despite the financial stability and resources it might have. By definition, Costello
(2012) also suggests that high performance teak are made up of a workforce who unite in
working towards the objectives of the organization. Such a group can easily excel towards
accomplishing work related tasks, set and reach objectives and performance foals, and be free
from arguments and conflicts that commonly characterize less successful teams.
Amouage has been astounding the alchemist heritage, and the powerful background of luxury
perfume manufacturing since the Sultan of Oman founded it. Amouage is dedicated to making
finely combined perfumes using high quality and rarest ingredients sourced from across the
world thus bringing true artistry to the perfumes. The innovative and the long-lasting fragrance
show the unique creative integrity, and in recent years, Amouage has expanded its product offer
to those that include laundry which reflects attention to luxury. The business adopts an inventive
approach based on the creative director’s inspirational belief and the world known perfumers
such as Grasse and those that are in Paris and New York.