Contemporary Issues in Travel and Tourism
Added on 2020-12-29
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Contemporary Issuesin Travel and Tourism
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Current issues that are driving change in the travel and tourism sector................................11.2 Analysing at least two issues of Sri Lanka that are driving change in the travel and tourismsector............................................................................................................................................3TASK 2............................................................................................................................................42.1 Emerging trends that are influencing change in the travel and tourism sector of Costa Rica.....................................................................................................................................................42.2 The way emerging trends affect Costa Rica in terms of tourism product and serviceofferings.......................................................................................................................................5TASK 3............................................................................................................................................63.1 The way British Airways has responded to emerging trends in terms of type of travel andtourism products offered..............................................................................................................63.2 Developing strategies on how British Airways could respond to change.............................73.3 Justifying strategies used by British Airways to respond to change.....................................7TASK 4............................................................................................................................................84.1 Impacts of issues and trends on the performance of BA.......................................................84.2 The consequences of firms like BA failing to response to the changing needs....................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONIn the present era, there is continuous transformation in the places and issues acrossworld that is putting a huge impact on travel and tourism industry that vary from nation to nation.There is continuous growth and advancement in travel and tourism sector which is grabbing theattention of people every day and industry is earning higher profits and revenues (Horner, 2012).The selected destination for present study is Sri Lanka which is experiencing a strong tourismgrowth, having an aim to get rise in the international visitors in between the year 2012 and 2022.However, at the same time, many challenges, issues as well as current trends are discussed herethat nation is dealing with in this sector. Further, the airline company, British Airways has beenchosen for study that is based in the UK and with reference to same, the way travel and tourismsector responds to change with be discussed. Also, the impacts of change on this industry will bestudied.Sri Lanka is ranked at 64th position in travel and tourism sector across world as per thecompetitive report of 2017. In this year, country has recorded its highest ever number of touristsi.e. more than 2.1 million which shows that the sector is at boom. In Sri Lanka, cultural tourismhas always been a drawback but, on the other hand, sectors like health, sports and events prove tobe a success for nation. It is considered as an affordable destination in comparison to other placeslike Singapore and Maldives (Sri Lanka - Travel and Tourism, 2018). Country has been growingtremendously in hotel sector with which it has gained rise in foreign investment as people fromdifferent countries are coming to visit the nation for distinct business purposes. Further, nation isenjoying growth in business tourism with the help of meetings, conferences and exhibitions.With the same, it can be said that 2018 seems to be a good year for Sri Lanka but, its successmight get hindered because of some factors that will be explained in the report.TASK 11.1 Current issues that are driving change in the travel and tourism sectorTravel and tourism sector is getting highly influenced with various issues that drivechanges in the industry. Some of these factors are like: Technological development – Advancement in the technologies being used in tourismsector proves to be highly effective. With bringing high development in the technological1
sector, this sector of different nations has become connected and so, now tourists areaware of different destinations as well as their attraction points. Terrorism – One of the main reasons which is driving change in travel and tourism sectoris terrorism which is hampering the number of travellers coming in this nation to visit andthus, affecting its profitability. Due to having threat of terrorist activities now-a-days, it isvital for tourist destinations to take strict measures for safeguarding the tourists.Low cost airlines – Having low cost airlines like Air Arabia, Air India Express, etc. drivea positive change in travel and tourism sector of nations. It is because; for maximumtourists, visiting destinations become affordable if they travel through low cost airlineswhich leads to increase its number of travellers and thus, profits of industry.Globalisation – Also, globalisation is one of the major drivers of change in travel andtourism industry as this leads to travel of people from one nation to another which resultsin rise in GDP and improving overall economic condition of country. Therefore, with thesame, ultimately level of education and employment in nation also increases.1.2 Analysing at least two issues of Sri Lanka that are driving change in the travel and tourism sectorSri Lanka is known to be a popular destination because of its natural beauty and richnessin terms of rainforest and sandy beaches which serve as the main focus for tourists. Thedestination is successful in attracting different tourists who get influenced through culture andthe historical as well as religious impact on same. Since 2012, nation is successful in having anincrease in the number of tourists i.e. more than 1 million (Sultana and Khan, 2018). However,with growth and success, Sri Lanka is also facing many challenges in its tourism sector whichare like:2
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