Tourism Research: Trends and Issues

This assignment delves into the multifaceted world of tourism research. It examines recent advancements and ongoing debates within the field, highlighting key areas such as dark tourism, transformative tourism, and the impact of technology on travel experiences. Students are expected to analyze scholarly articles and critically evaluate the evolving landscape of tourism research.

Contemporary issues in travel
and tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysing the issues which are currently drive changes in tourism sector...........................3
1.2 Analysis of various issues by using appropriate methods and techniques............................4
TASK2.............................................................................................................................................5
2.1 Evaluation of current trends influencing tourist sector.........................................................5
2.2 Analysis of current trends using appropriate methods(Covered in Poster)...........................6
TASK3.............................................................................................................................................6
3.1 Analyse response towards change in travel and tourism sector............................................6
3.2 Strategies development in relation to response to changes made in selected business entity
.....................................................................................................................................................7
3.3 Justify the strategies which are using in response to alteration............................................8
TASK4.............................................................................................................................................9
4.1 Impact of issues and trends on driven business context........................................................9
4.2 Consequences when business get failed to deal with changes..............................................9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Travel and tourism sector is considered as one of the significant factors for the
development and growth of particular economy. In today’s scenario, it has been seen that this
sector is continuously doing well as well as advancing and progressing due to customer interest
towards travelling which give joy and happiness to their lives. Contemporary issues are
considered as problems which are taken into consideration within a specified period of time.
Further, use of different types of tools and techniques are utilised in order to sort out all the
problems related to contemporary issues in an appropriate manner. In this assignment, Scott
Dunn is being selected that is going to deal with all the inbound and outbound tourism of United
Kingdom. Now a days, it has been find out that all the travel tourism sector facing contemporary
issues which consider as one the growing sector as compare to others. Along with that, this
project discusses about different types of emerging trends which need to be evaluated for solving
distinct problems. Therefore, there is the need to include all such measures which help tourism
industry to adopt all the changes coming in external environment(Connell , 2013).
TASK 1
1.1 Analysing the issues which are currently drive changes in tourism sector
Travel and tourism industry is considered as a growing industry of organisation. It is
generally seen that people in order to fresh their mind and overcome from all stress they likely to
plan to visit at different countries. From the research it has been observed that tourism sector
contribute huge amount in the GDP of UK but due to some problem their graph of development
is likely to be less because of various issues. Scott Dunn have to be observed different types of
issues which are currently spreading out in tourism industry which stated below:-
 Technological advancement: - With the advancement of technology in external
environment, various changes are coming which create hurdles on large organisation.
But, this development is beneficial for some business entities in order to reach at vast
number of employees. Although the advancement in technology in today time allow
organisation to provide the facility of advance booking due to digitalisation coming in
environment which become latest trend adopted by target audience. Further, due to
different start-ups, doing their business online has become a major issue for Scott Dunn
not understand the rapid changes arises in economy.

 Tax structure:- In every country, different tax structures have been followed so Scott
Dunn require to understand all the legal laws and regulations in order to provide services
according to legislation of different countries. Non-compliance of laws create problems
in the growth of travel tourism industries.
 Safety from terrorist attack: - Tourist belongs from different areas plan to travel in
other place when they ensure that company have strong military arrangement who protect
that place from terrorist industries. UK is consider as famous destination for visiting so it
is utmost responsibility of local authority to make proper arrangement of safety
mechanism. Due to increase of tourist population day by day government need to
increase all the safety mechanism of security of tourist.
 Natural disaster: - Another major issues which likely to affect the popularity of tourist
sector is disaster coming naturally like earthquake, flood and cyclone which are
dangerous to the life of individual. They need to consider on all the issues which occur
without any warning. So proper action need to be taken against it otherwise visitors
always hesitate to travel that place.
Scott Dunn needs to identify and take appropriate steps in order to sort out all the problems that
arise from above point in order to improve the development graph of this sector which increases
profitability and efficiency of travel and tour industry(Dickinson and et. al. , 2014).
1.2 Analysis of various issues by using appropriate methods and techniques
In this sector, there are different types of issues which are needed to be determined in a
proper manner. The different problems and issues are required to be analysed in order to
overcome from such issues. Appropriate tools and techniques are required to be utilised in order
to identify all the problems in a proper way. Tourists always prefer to go at that place where they
see the attractive things which inspire them and provide affordable price in relation to residence,
food facility and adventure measurement. Tourist operator need to identify various methods
which are related to them.
Major issue and problem which identify by Scott Dunn that create hurdles in the
operations related to technological advancement, change in laws and regulation and inflation
problems.
Important issues faced by Scott Dunn in UK related to Airport authority whose system
related to checking is too complex which create dissatisfaction among tourist who visit there.

Apart from it major issue related to currency exchange in which companies find difficulty to deal
with visitor due to change in currency prices. Therefore management of organisation need to
establish such strategic policies which help in providing solution related to all the issues and take
appropriate steps which match all the requirement of changing environment. Thus, it is vital for
management team to collect all the information by conducting research through using different
methods and techniques. The most common source used by them are:-
Primary data: - Under this investigator collected all the data for first time which is original from
different source and are free from data of already published report. For example Scott Dunn has
conducted questionnaire method in order to know the experience of visitor trip who visit UK
places so adequate improvement made.
Secondary data: - It collected by company from newspaper, magazines and from internet sites
that give the review regarding customer experience in different places. This enable management
to provide attractive offers to target audience(Falk and et. al. , 2012).
TASK2
2.1 Evaluation of current trends influencing tourist sector
Different types of market trends are coming which are not stable but changed according
to customer’s needs. Therefore, it is essential for tour companies to understand all current trends
of market which are going on. Further, company to evaluate the changing behaviour of
customers who visited on daily basis. There are different types of objectives on the basis of
which visitors visit at specific place. Some of the points are described below:-
 Adventure tourism:- Most of the visitor visit at different places for adventure which
include British museum, Big Ben and tower of London which are the prominent place
liked by tourist. These are the different destination which provide high level of
satisfaction to individual as well as group. Scott Dunn have to conduct trip for such type
of visitors in United Kingdom for earning more profit and efficiency.
 Sports tourism:- Another important major trends in present scenario is inclinment of
individuals towards sports. Many people people have advanced booking in order to visit
place during sport season. According to the data of 2012, Olympics and Paralympics
increase revenue generation of United Kingdom. Therefore this passion of towards sports
increase the growth of tourist industries.

Source:2017 inbound tourism forecast,2017)
The above forecast signify that inbound tourism in Britain which define number of tourist from
last years are increasing day by day . IF we compare the data of 2017 which is 39.7m as compare
to data of 2016 so it improved in good manner. This explain clearly that inbound tourism is
taking place due to various current and many new trends in market. In order to improve tourist
industry earning expenditure need to incurred for the betterment of all famous places which
mostly visited by tourist.
Scott Dunn in order to grab the opportunity from external market then company need to
start campaign which enhance the growth and productivity of company(Hartmann , 2014).

2.2 Analysis of current trends using appropriate methods(Covered in Poster)
TASK3
3.1 Analyse response towards change in travel and tourism sector
Various changes are occur in business environment affect the working operation of
company. It is generally seen in every organisation that employees are resist to the alteration
occur in organisation structure which occur huge loss to company. Initially various modification
has been made in tourism travel sector but company using tradition techniques affect their
business operations. British airlines are tour company that offer prices at lower rate in respect of
tickets to their users but due to lack of information and high poverty they don't avail such

facility. In traditional year due to high rates in flight of ticket it is easy to know public opinion.
But due to upcoming high technology people are booked tickets of flights because of it is
available at lower rate.
British airlines can easily determine all the changes on the basis of PEST analysis which help in
better understanding of recent trends coming in market and make alteration according to it.
Airlines group have to organise its organisation structure according to dynamic environment
which stated below:- Political:- Growth and expansion of particular company is done on the basis of vision
and objectives. The plan related to expansion and diversification cannot be implemented
properly because of changes made by government in different tax policies and rules
regulation enforced by them affect the price of currency also. Economical:- It is important duty of management to determine all the changes and
fluctuation made in exchange rate and tax rate. Along with that airlines has to determine
all the alteration made in currency rate. If currency rate is not stable then airlines has to
take strict action in order to generate high profits. Social:- Airlines group has to understand the mentality and attitude of target audience
who mostly visit at different places. Management team of this group has to establish
strategic policy in which they need to redesign pricing policy offer to customers and
ensure it satisfy customer wants.
 Technological factor:- In airline sector different innovative techniques are developed
which simplify the whole journey of particular visitor. In order to sustain in external
environment of this sector company need to make alternation in their organisation
structure. For example starting the scheme of advance booking of 1 year in order to avail
low prices through their official website.
The above PEST analysis must be made by British airlines in order to match with all the
requirement made in dynamic environment(Kusluvan and et. al. , 2010).
3.2 Strategies development in relation to response to changes made in selected business entity
In dynamic external environment different changes are occurs which affects the working
structure and long term objectives of company. In order to remain sustain in external market
company need to create different innovative goods and services in order to develop interest
among target audiences. International Airlines group is consider as one of the largest group

having 500 aircraft which are flying over 250 destinations. Both British airways and Iberia are
profitable business need to remake strategies in order to response with all the changes take place
in business are stated below:- British airways:- This is one of the leading famous aircraft company having good market
share. With the continuous changes in external market company need to develop and
create improved quality of goods and services they offering to customers. Apart from it
make changes in vision and goals in order to implement modification in better ways.
Further business have to identify each and every customers and provide packages
according to the tastes and preferences of target audiences.
 Iberia: Another part of IAG is Lberia airlines who need to redesign their strategies in
accordance to external environment. Company can also utilise 7P'S of marketing mix in
order to understand the tendency of customers. Pricing policy must be done on the basis
of target audience opinion and use promotional strategies at the time of launching new
products and services in market.
Following are different strategies used by both organisation in order to make effective business
operation in tourism sector are stated below:-
 Company must try to include flexibility measures in order to carry out all flights in
proper timetable.
 Collecting data from customer in the form of feedback in order to know their opinion
regarding journey experiences.
 Take measures to reduce all the complexity arises at the time of checking
procedures(Lyons and et. al. , 2012).
3.3 Justify the strategies which are using in response to alteration
Different types of strategies that has been used by IAG group in order to deal with all the
changes taken place in business environment. Further top management need to evaluate strategic
policies of company in order to attain aim and objectives of organisation. In order to increase
profits and survive in tourism sector both entities have to made such policies which deal with all
the changes coming in environment.
 British airways:- Company require to produce new goods and services into target market
in order to satisfy the needs and wants of customers. Along with that they need to prepare

mission and objectives of organisation and doing PEST analysis in order to survive in
travel tourism industries.
 Iberia:- They are using tools of marketing mix in order to accomplish the goals and
objectives of company. Research by using marketing instruments can allow organisation
to know recent technology so that company can choose best options in order to grab
market opportunity and easily satisfy customers from their services.
Both the organisation has to taken various measures in order to get the better outcomes for
company.
TASK4
4.1 Impact of issues and trends on driven business context
Problems and issues which influences both the travel and tourism sector in direct and
indirect way. Myla travel industries one the famous travel agency established in UK and expand
10 offices there and provide best services to their clients. Different types of alteration done by
enterprise affect the business of travel and tourism are stated below:-
Employment level:- According to the present scenario both the enterprise having
different working patterns which follow by workforce. If management team make any types of
alteration into their organisation framework then it provide impact to working scenario of both
association.
Changing technology:- Myla travel provide luxurious services to their clients and they
use effective tools and techniques in order to maintain superior quality of services.
Impact on goods and services:- Myla travel try to provide superior quality of goods and
services in order to satisfy the needs and wants of customers.
Apart from it Myla travel in order to expand their business have various option described below:- Merger: Company in order to expand their business plan to merge their business
operation through many cab companies which help the guest to reach person at their
destination place which increase the efficiency and productivity.
 Acquisition:- Myla travel has to acquire with different business organisation in order to
add the value in their existing products and introduce new goods and services which
enhance their sales and profitability(Moutinho, L. ed., 2011).

4.2 Consequences when business get failed to deal with changes
Every organisation need to make alteration in their business structure in order to sustain
at international level. The main purpose of company is to sustain in society in ethical manner and
avoid all such alteration which cause damages to natural resources. In UK, there are different
firm who are utilizing solar panel in order to produce electricity at premises.
Their are different consequences which can be faced by enterprise if they don't
implement changes:-
 It affect the market sale and profitability of company that leads to decrease in revenue
margin that increase the cost of goods and services. This will lead to switch of client
from one brand to another.
 Increase in cost decline the standard quality of product that also reduce the goodwill and
brand image of company which affect their sustainability also.
 Apart from resistance attitude of employee regarding changing organisation structure
will leads to failure in accomplishment of objectives.
So, Myla travel need to implement all the changes which affect the profitability and market share
of company(Oviedo-García , 2016).
CONCLUSION
It has been concluded from the whole project that travel and tourism sector plays
significant role in the success operation of business. Along with that on the basis of primary and
secondary data collected by business help in overcoming from all issues arising in travel tourism
industry. On the basis of statistical data and figures company make changes in order to deal with
contemporary issues in this sector.

REFRENCES
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Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
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Kusluvan and et. al. , 2010. The human dimension: A review of human resources management
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Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
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Online:
Current Issues in Travel and Tourism. 2017. [Online]. Available through:
<http://www.tandfonline.com/doi/abs/10.1080/21568316.2012.748688>. [Accessed on 5th
October 2017].