Contemporary Issues in Travel & Tourism PDF

Contemporary issues in Travel
& Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Analyse issues which are currently driving change in tourism sector..............................1
1.2 Analysis of various issues by using appropriate methods and techniques.......................2
TASK 2............................................................................................................................................3
2.1 Evaluation of current trends influencing in tourism sector..............................................3
2.2 Analysis of current trends using appropriate methods.....................................................5
TASK 3............................................................................................................................................5
3.1 Analyse response towards change in travel and tourism sector.......................................5
3.2 Strategies development in relation to response to changes by selected business entity...6
3.3 Justify the strategies which are using in response to modification..................................7
TASK 4............................................................................................................................................8
4.1 Analysing on impacts of issues and trends that drive changes in travel and tourism sector.9
4.2 Consequences of businesses failing in response to market change..................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Sustainability of an organisation plays an important role when it comes to make profit for
a longer period of time (Becker, 2016). Here, contemporary issues are there that stay present in
external and internal environment which may create problem for a firm. Therefore, it is very
much required for an organisation to locate all the tools and techniques that may aid them in
removing all the risk factors. Titan Travel, Trailfinders, Whitbread Plc has been taken under this
report in different tasks. It is must for this company to locate all the contemporary issues which
are present at marketplace so that it won't hamper the situation of organisation. Hospitality sector
is consist with high profit margins at the moment along with high risks and various issues.
Evaluation of current trends, method, responses of different business entities after adopting
change has been discussed under this assessment.
TASK 1
1.1 Analyse issues which are currently driving change in tourism sector
The travel and tourism firms like Titan Travel are one of the most important and fastest
growing sector in the world. Each year large number of people visit from one place to another in
order to spend their valuable time or holidays. There are many issues concerned with the growth
of travel and tourism industry which are evaluated below as:
Increased environmental awareness: Human resource is the most important department
of any business organisation as they are providing the most valuable resources which result sin
overall growth and development of firms. This factor consist of various department such as
airline industry, banking, retail and stakeholder analysis. Here, Titan Travel are mainly focused
on achieving better and effective outcomes by which profit level of firms can be maximised.
Health Issues: This is the main issues faced by the traveller due to overloading they
mostly avoid to visit those places which are crowded and large number of visitors are travelling
there (Cohen and Cohen, 2015).
Advancements in technology: It is the responsibility of the visitors to check the
economic conditions of those areas where they are planning to visit. This will majorly effect on
expenditure of travellers which they are spending by visiting to new places.
Current national and international legislation: This is the compulsory tax which is
imposed by government and this is beneficial in order to maximise the revenues. This is having
the implications on the established business of the nation. There are different taxes which are
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imposed by the regulatory body such as aviation, service, transport and luxury taxes. Thus it
depends upon the industry in which areas they are running their business operations and what
kind of taxes have to be paid by them.
Rising cost of fuel: This sector is mainly focused towards gasoline and fuel. The tour
operators should ensure that there is enough fuel in the vehicle so they will not face any type of
difficulty in their trip. This is the most important factor for clients as they will enjoy their
journey and will happily end their trip.
Low cost cruise: This is the most vital factor as they are having direct effect on the
travellers. This can have both positive and negative effect on the environment. Example: If the
economic conditions of the environment are not good then this can be the biggest disadvantage
for the country as they will be having very few number of visitors who would be travelling from
one location to another (Cohen and et. al., 2014).
All the above discussed issues should be kept in mind so that operations of Titan Travel
will run smoothly and they will enhance their overall sales and profitability ratios. Thus
travellers should also analyse all the circumstances before they are planning for any trip.
1.2 Analysis of various issues by using appropriate methods and techniques
At current time, it can be stated as United Kingdom's hospitality sector has helped
country in raising its economical conditions. Actions, activities, strategies are being planned by
different companies under this sector in order to grab attention of foreign and domestic visitors
in huger number. Along with this, there are ample number of issues that stay present while
making a proper plan or developing strategy which directly put negative impact on both
profitability and productivity at the same time. It is must for organisation to keep on utilising
tools, methods and techniques in order to measure all the risk factors that are present and which
may create issues for the company. As it was given in a news channel that percentage of terrorist
attack has been enhanced as compared to previous years. This can be stated as one of the major
issue for Titan Travel and can reduce profit margins at the same time. This scenario has reduced
numbers of visitors and also have decreased popularity of UK as it had in previous years.
Therefore, it is required for Titan travel and for government of United Kingdom as well to take
initiatives in order to pull up the interest of foreign visitors again. Some of major issues are given
below:
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