Contemporary Issues in Travel and Tourism: Assignment (Doc)

Contemporary Issues in Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyzing issues of current driving changes .......................................................................1
1.2 Analyzing different issues relevant methods and resources.................................................2
TASK 2............................................................................................................................................3
2.1 Evaluate the changes influencing the current trends ............................................................3
2.2 Analysis how these trends are affects the destination...........................................................4
TASK 3............................................................................................................................................5
3.1 Analysis the emerging trends how has responded to the changes .......................................5
3.2 Examine the responses (strategies) .....................................................................................6
3.3 Justified with strategies ........................................................................................................6
TASK 4............................................................................................................................................7
4.1 Analysis the impact on the performance of travels and tourism sectors...............................7
4.2 Discuss the consequences of failing of firm ........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Travel and tourism sector is the part of hospitality industry. Tourism is the concept and
activity of touring of entertaining tourists and business operating tour. Thomas Cook is the tour
operator in the UK. It is the world's best travel and tourism company which was started in 1841.
In this report, it will explain the different issues of currently changes in travels and tourism
sectors, analysis the different issues of using methods and resources. It will analyse and
developing the strategies on how to businesses could respond to changes, analysis the impacts of
issues and trends and discuss the consequences of businesses failing to respond to market
changes on the tourism sectors (Baum, 2015).
TASK 1
1.1 Analysing issues of current driving changes
In the travel and tourism sector, there are various issues such as security, health, safety,
terrorism and other. In the tourist destination, Costa Rica is the best travel destination and it is
established of system national parks.
Security and Terrorism: In the Costa Rica, they are providing different security
services such as terrorism, health and safety security. There is no involvement of unofficial taxis,
means that there is a particular taxis is hired, who is drop tourist safe and security on the Costa
Rica. If the visitor are going on destination, so that they should asking the local guides who has
full experienced for the place. In the destination there are different views such as sea, wildlife
and birds watching. Therefore, in the destination, there is fear of terrorism. So that there is full of
securities and guards on the destination (Boniface, Cooper and Cooper, 2016) .
Health and safety issues: Thomas Cook is the company who has providing travels and
tourism services, so that there is also providing health and safety security during the travels and
tour. Therefore, the operators of Thomas Cook is to ensuring for visitor's health and safety.
There are different adventures such as rafting, fishing, scuba diving, biking and other sports
which involves high risk of safety. These are the issues facing by the travelled industries.
Travel Services Issues: The tourism sectors are providing better quality services for their
travellers. On the destination, they are also ensuring that they are increasing the services level for
the visitors. Thomas Cook needs are ensuring that providing better services to the tourists, such
as ticket services and proper guidance related to tour services. The company operators are
ensuring that all the services level is high, such as rafting, biking and other sports. If the security
1

level is high destination and tourism sectors, so that there is no fear of terrorism, health and
safety for the tourist and visitors (Cucculelli and Goffi, 2016).
1.2 Analysing different issues relevant methods and resources.
There are many issues such as tourist activities, attractions, visitor’s trends, social and
cultures environment in Thomas Cook.
Social and Cultures Environment: On the destination, the social and cultures
environment issues are includes trends, activities, needs and wants. Visitor’s trends and activities
are impact on the destination. There are different sports such as rafting, biking and scuba diving
so that social and cultures environment impact on the destination. Because there are many
visitors are coming in different cultures and cities so that operators of destination ensuring that
they are providing better services to the visitors.
Visitors activities: There are many visitors are coming on the Costa Rica and they are
various activities such as rafting, biking, golf and other sports, so that there are doing different
activities, the operators are ensuring that all the facilities are providing better and proper way to
the visitors. They are providing health and safety services during the sports (Getz and Page, 2016
).
Visitors Attractions: The destination operators are providing services for visitors
attractions. They are ensuring that many more visitors are attracting for their destination. They
are ensuring for safety standards level is high so that visitors are more attracting. In the
swimming pool and waters sports, they are extra safety care in all the beaches on Costa Rica.
Because there is high risk of water and swimming pools activities and sports. There are many
visitors are enjoying and peaceful in the water sports. They are checking and guarding all the
beaches Visitors activities: There are many visitors are coming on the Costa Rica and they are
various activities such as rafting, biking, golf and other sports, so that there are doing different
activities, the operators are ensuring that all the facilities are providing better and proper way to
the visitors. They are providing health and safety services during the sports (Giaoutzi,2017).
Visitors Attractions: The destination operators are providing services for visitor’s
attractions. They are ensuring that many more visitors are attracting for their destination. They
are ensuring for safety standards level is high so that visitors are more attracting. In the
swimming pool and waters sports, they are extra safety care in all the beaches on Costa Rica.
Because there is high risk of water and swimming pools activities and sports. There are many
2

visitors are enjoying and peaceful in the water sports. They are checking and guarding all the
beaches.
Visitors Profiles: There are important of all the destination that all the visitors are proper
profiling and they are having their ID's, so that it is easy to knowing them for any situations.
Because some times, terrorists are coming on destination by their fact ID's, it is the problems for
the all visitors. Therefore, operators, guards and security are all the ensuring that these types of
peoples are not visits on destination (Horner and Swarbrooke, 2016).
TASK 2
2.1 Evaluate the changes influencing the current trends
There are many changes in tourism and travels services which are influencing the current
trends. Such as products and services, visitor’s attraction and other trends are changing in the
tourism sector. These changes are also influencing the development of tourism sectors.
Increasing Services: Thomas Cook is the company who has providing tourism and
travels services has to be increased. They are properly utilization of resources are acquiring for
attracting the customers. They creates long term relationship with the tourists. They are
providing best services for satisfaction of tourists. This is most recent trends in travels and
tourism sectors for customer’s expectation.
Technology Development: It includes providing online services related to tickets
bookings, packages services and other services. From online websites, it is to simple and easy for
online booking and checking details. They are developing services from local airports and
transportation facilities for making profits and revenues. They are trying to developing and
growing the technology, so that customers are easily and simple booking of travels and tourism
(Li, and et.al., 2017).
Increasing Buying Power: Company is to increasing their buying power. The level of
income is increasing so that customers are buying the products of the company. Thomas Cook'
operators are providing the services such as travels services and tourism services in the
reasonable prices in the holidays. They are providing services for attracting the customers and
their expectations. They are ensuring and meets the customer’s desires, needs and wants. So that
it is to increasing the purchasing power of the customers.
Diversity: The travels and tourism sectors has considered many diversified businesses
for their employees and customers. They will diversifying and exploring their businesses in
3

different places. They are providing services according to their cultures experience or customers
expectation. They are attending different cultures programmes in different places and countries
for exploring their business. They are adopting the different cultures in their services for
satisfaction of customers needs and wants (Michailidou, Vlachokostas and Moussiopoulos,
2016).
2.2 Analysis how these trends are affects the destination
The travels and tourism sectors has different trends which are affecting the destination.
Trends includes service, purchasing power, diversity and technology development. It includes
products, services, accommodations and attractions.
Products and Services : Thomas Cook is to providing better travels and tourism services
to the customers. They are offering different coupons, vouchers and discount on the products and
services. They are providing services for customers attraction and their satisfaction from their
business. Travels and tourism sectors are providing services according customers desires, needs,
wants and expectations. In the holidays, they are providing the holidays packages and business
packages. They are different offering on services on the festivals and events.
Accommodations: They are providing accommodations for their customers.
Accommodations includes hotels rooms, food and beverages, resorts, etc. for attracting the
customers. They are providing these accommodations for expanding the businesses and
development. They are providing offers such as coupons, vouchers and discount on the festivals
and mostly off seasons. They are providing holiday packages and business trip packages
(Moutinho and Vargas-Sanchez, 2018).
Attractions: They are providing services for more over the customers attractions. So that
they are more offering the and suitable services to the customers. They are giving the
accommodations for customers attraction. They are providing services in proper guidances for
customers needs and wants. They are providing offers children coupons, vouchers and gifts for
customers attraction.
Selling : Travels and tourism sectors are selling products and services for attracting the
customers. They are adopting various selling strategies like sales promotion, advertisements and
online websites for expanding the business. They are selling the products for targeting and
attracting the customers. They are deciding reasonable prices of their products. They are offering
discounting on the services. They are selling their products on the discount in off seasons. By
4

giving the accommodations, they are increasing the selling of products. These are trends are
affecting the company (Veal, 2017).
TASK 3
3.1 Analysis the emerging trends how has responded to the changes
There are various emerging trends which are responding to the changes in travels and
tourism sectors. Thomas Cook is providing products and services according to the customers
requirements. Such as technology, social trends and advertisement.
Technology Trends: The travels and tourism sectors are ensuring that they are using the
recent technology in their online websites. They are designing and developing their online
websites for customers attracting of travels and tourism services. They are giving the services for
expanding their business. They are providing better technology services according the
requirements of the customers. They are available all the information in their websites, so that it
is easy and simple for the customers for travels booking in just one click.
Advertisement: Thomas Cook is adopting various advertisement for customers
attraction. They are focusing social media for advertisement their products and services. They
are also conducting the advertisement campaign for targeted customers. They are using
newspapers, hoardings and posters for advertising. They are also providing children coupons,
gifts, vouchers, and discount offers in mentioned in the advertisement for requirements. They are
many more strategies adopting for expanding the business and making profits (Xiang, Magnini
and Fesenmaier,2015.).
Social Trends: Social trends includes taste and preferences, needs and wants, cultures,
expectations. Because every person's needs and wants, taste and preference and expectation are
totally different. So that Thomas Cook operators are ensuring that all services are giving
according to customers needs and wants, tastes and preferences and their expectation. They are
developing their selling and marketing strategies according to requirements of the customers.
Every customers are different cultures so that they are attending to different cultures programmes
to understanding cultures of their customers. Therefore, they are providing services according to
customers requirements.
Management Trends: Travels operators are ensuring that management of all the
services are properly. Management of online booking, technology, guidance and during travels
services. They are giving the training of all the employees for serving the customers.
5

3.2 Examine the responses (strategies)
These strategies are helping for developing and growing up the travels and tourism
business. Such as management strategies, operations strategies and other strategies implementing
in Thomas Cook by providing services to customers.
Management Strategies: In this strategies, includes employees training, hiring
employees, technology management, human resources management, finance management ,
travels and tourism service management adopting by Thomas Cook. In human resources
management, giving the better training of employees, hiring the knowledgeable persons, giving
proper guidance. In technology management includes managed the online booking services,
technology services. It includes advertisement strategies that is social media advertising which is
using in their business (Xiang and et.al., 2015).
Operation Strategies: In the operation strategies includes technology operations, travels
and tourism operations. In the travels and tourism sectors operations means providing travels and
tourism services to the customers. They are providing services on proper way so that customers
will attracting for travels services and customers will coming more time of buying their products.
They are ensuring that all the operations strategies are implementing in their business. It includes
finance operations, selling prices, charges of online booking, marketing expenses, selling
expenses, travels and tourism services expenses.
Marketing Strategies: In this strategies, includes marketing mix strategies, selling
strategies and advertisement strategies. In the marketing mix strategies products, price, place,
and promotions. Advertisement strategies includes designing online website. Selling strategies
includes selling prices, selling expenses, promotion mix and sales promotions of products and
services of travels and tourism services. So that travels operators are ensuring that all the
strategies are using in their business. Therefore, they are developing, growing and expanding the
travels and tourism business. If the any changes in strategies of marketing, management and
operations, so that operators are accepting all the changes and examine in their business (Zervas,
Proserpio and Byers,2017).
3.3 Justified with strategies
There are different strategies adopting by Thomas Cook in their travels and tourism
services. such as management strategies, marketing and operations strategies for expanding their
business.
6

Marketing Strategies: For using the marketing strategies by the travels and tourism
sectors, they are growing and developing the business. They are different market strategies like
selling prices, market prices, competitors prices, market structure market expenses of products
and services. They are calculation of cost of selling, profits and expenditures for products and
services and earning profits. After calculation of all cost and expenses, then they are deciding the
prices of products. Therefore, they are growing and developing their business in hospitality
industry ((Xiang, Magnini and Fesenmaier,2015).
Management Strategies: Thomas Cook is to ensuring that all the management work like
human resources, finance, operations, and services management. In the travels and tourism
sectors , there is important that all the management work is properly done and managed the all
services. The management work is to planning, controlling, directing, and organizing of the
products and services. Management strategies are using for helping in development and growth
of their business. They are ensuring that all the services are providing with proper management
during travels and tour. Because of customers are more attracting to their travels and tourism
services for earning profits. Proper employees training is to helping the providing services of
travels and tourism.
TASK 4
4.1 Analysis the impact on the performance of travels and tourism sectors
There are many impact such as organization strategies, operations, products and services
are performance of the company (Veal, 2017)).
Organization Strategies: There are different strategies such as marketing, operations
and human resources. Travels and tourism operators are adopting various strategies for
marketing of products ad services, managing and utilization of human resources. If the proper
management of all the services impact the organization performance. These strategies are
helping in better performance and brand image. They are giving better communication training
for the employees in the company. Because there are many travellers who has the different
cultures and countries. They are assessing and developing the technology for better services to
the customers. From these strategies are helping in achieving the goals and objectives of
company. Therefore, the company should adopting of all the company strategies for development
and growth of the company (Reddy, 2013).
7

Products and Services: They are providing packages such as holidays packages,
business packages etc. for attracting many more customers on their travels and tourism services.
The are adopting the pricing strategies as compare to their competitors. Thomas Cook is the
company who has the providing travels and tourism services. They are also hotels, flights,
holidays packages and other products for improving the performance as compare to their
competitors in hospitality industry. They are more efforts on achieving the company goals and
objectives. In the products and services, packaging, marketing tour and operations. They are
properly operating the packaging and marketing so that many more customer are attracting their
travels. They are operating passengers transport and tours for their expectation and satisfaction.
They are providing services according to the customers safety and health care and their needs
and wants for earning profits ((Moutinho and Vargas-Sanchez, 2018).
4.2 Discuss the consequences of failing of firm
There are many consequences such as health and safety, security, technology,
competitors pricing, customers needs and wants. These causes are affecting of the company
failing.
Health and Safety Security: Thomas Cook is the company who has providing travels
and tourism services. They are providing health and safety securities during the travels and tour.
Because some times, the cause of failing of the company is health and safety issues of passengers
and travellers. Therefore, the company should have training the employees and proper guidance
in the health and safety security of customers ((Michailidou, Vlachokostas and Moussiopoulos,
2016).
Customers Needs and Wants: The company should be provided services according to
customers needs and wants. Because customers needs and wants are always changes according to
the trends, facilities and pricing. For this reasons, the company has to fail and bearing the losses.
They are providing services according to the trends and facilities. They should be decided
pricing of products on the behalf of competitors and other. So that they are giving the holidays
packages, hotels and other packages. On the festivals and holidays, they are giving some
coupons , vouchers and different offers.
Technology: The company should be adopted recent technology in their products. They
are all the details on the their websites, so that it is to customers for online travels and tourism
booking in the just one click. On the websites, they should be mentioned proper details like
8

contact no., timing, booking no., locations, and other thing, so that there is easy for the
customers for booking travels and tourism on online booking (Li, and et.al., 2017).
Competitors Pricing : Some times, the reason of failing of the company is to
competitors pricing. It is the negative impact on the profits and revenues of the company.
Therefore, the company should be decided of their pricing on the behalf of the competitors. It is
effecting on the development and growth of the company in the hospitality industry.
CONCLUSION
In this report, it can be concluded that analysing the current issues which are driving
changes in the travels and tourism sectors. It can be analyse the issues in Thomas Cook which
are relevant to different methods and resources. It can also concluding the emerging trends that
are influencing the changes in travels and tourism sectors, such as trends tourism services,
customers attraction and accommodations(Horner and Swarbrooke, 2016). It can be analysed and
discussing the responded to changes in the travels and tourism sectors. It can be justified that
how to strategies are taken by the Thomas Cook. It can also analysis the various trends which
are impacted on the performance of the company. It can be discussing that some factors and
reasons which are failing the company. Reasons such as customer needs and wants, competitors
pricing, technology and health, safety and security.
9

REFERENCES
Books and Journals
Baum, T., 2015. Human resources in tourism: Still waiting for change?–A 2015 reprise. Tourism
Management. 50. pp.204-212.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of
travel and tourism.
Cucculelli, M. and Goffi, G., 2016. Does sustainability enhance tourism destination
competitiveness? Evidence from Italian Destinations of Excellence. Journal of Cleaner
Production. 111. pp.370-382.
Getz, D. and Page, S.J., 2016. Progress and prospects for event tourism research. Tourism
Management. 52. pp.593-631.
Giaoutzi, M., 2017. Tourism and regional development: New pathways. Routledge.
Hernández-Méndez, J., Muñoz-Leiva, F. and Sánchez-Fernández, J., 2015. The influence of e-
word-of-mouth on travel decision-making: consumer profiles. Current issues in
tourism. 18(11). pp.1001-1021.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Jin, X.C. and Sparks, B., 2017. Barriers to offering special interest tour products to the Chinese
outbound group market. Tourism Management. 59. pp.205-215.
Li, Y. and et.al., 2017. The concept of smart tourism in the context of tourism information
services. Tourism Management. 58. pp.293-300.
Michailidou, A.V., Vlachokostas, C. and Moussiopoulos, Ν., 2016. Interactions between climate
change and the tourism sector: Multiple-criteria decision analysis to assess mitigation and
adaptation options in tourism areas. Tourism Management. 55. pp.1-12.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Veal, A. J., 2017. Research methods for leisure and tourism. Pearson UK.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
10

Xiang, Z. and et.al., 2015. Adapting to the internet: trends in travelers’ use of the web for trip
planning. Journal of Travel Research. 54(4). pp.511-527.
Zervas, G., Proserpio, D. and Byers, J.W., 2017. The rise of the sharing economy: Estimating the
impact of Airbnb on the hotel industry. Journal of Marketing Research. 54(5). pp.687-
705.
Online
Reddy M. V., 2013 Impact on performance in travels and tourism sector.,[Online]. Available
through. : <http://www.worldfinancialreview.com/?p=977>.
11