Contemporary Issues in Travel and Tourism

Contemporary Issues in
travel and Tourism

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Current issues driving changes in travel and tourism sector..................................................1
1.2 Analysis of various issues by using appropriate methods and techniques.............................2
TASK 2............................................................................................................................................2
2.1 Current trends influencing changes.......................................................................................2
2.2 Analyse a current trend by using appropriate tools and techniques.......................................4
TASK 3............................................................................................................................................5
3.1 How travel and tourism business could respond towards changes........................................5
3.2 Strategies to respond towards changes..................................................................................6
3.3 Justification of these strategies..............................................................................................7
TASK 4............................................................................................................................................7
4.1 Impact of issues and trends which drive changes..................................................................7
4.2 Consequences of businesses failing to respond to market changes.......................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Travel and tourism sector is known as one of the most significant sectors that has
undertaken all the changes at very large scale. Such aspects put a huge impact on growth and
success of business operations in direct and indirect manner. The business world has been
changed totally in past few decades, thus few challenges and issues are experienced by travel and
tourism industry (Becker, 2016). On the other hand, the industry is also getting high progress in
terms of revenues, products and profits. The present assignment will describe different issues
that the travel and tourism industry is facing and current trends which influence these changes.
Furthermore, readers will also come to know about how businesses will resposnd towards
changes.
TASK 1
1.1 Current issues driving changes in travel and tourism sector
Due to globalisation, the criteria of travel and tourism industry are rapidly changing. From past
years, many people come to visit different places every year with a motive of entertainment and
refreshment. Similarly, several issues are raised due to this so that business organisations have
to determine them and prepare suitable strategy for the same. Titan Travel is a tourism service
provider in UK; the organisation operates all over the world. Climate changes – This issues has put a huge impact on growth of travel and tourism
business in an adverse manner. Climate issues can be occurred due to melting snow,
rapidly disappearing of beaches, water shortages etc. which erode the image of UK as a
popular tourist destination. Technological advancement – Due to technological advancement, different travelling
agencies are tend to acquire new and innovative tools which facilitates the process
service delivery. It also enables E-tourism which will help tour operators by providing
information about tourist destination in an integrated manner.
 Terrorism issues – Safety and security of foreign visitors is one of the most important
threat for UK's economy. It increases hostility which negatively affects the mind set and
enthusiasm to visiting a location of travellers. In past few decades, tourists have
witnessed good amount of violence and killings in some part of the country.
1

1.2 Analysis of various issues by using appropriate methods and techniques
The core concept of travel and tourism plays a crucial role in raising and supporting to an
economy. It creates employment opportunities as well as raises the living standard of people
who lives here. For example- changes in weather conditions of UK affects positive and negative
manner as well as the business practices of Titan travel. Positive influence of these issues – Changes in climate can put a positive impact on
travel and tourism business as pleasant and warm environment attracts visitors to come.
In this busy life schedule, people want to visit such places which give them clam in
order to reduce their day to day life stress. Rainfalls and snowfalls also promote tourist
destinations and attain people to come. On the other hand, technological advancement
assists in improving the quality of services.
 Negative influence of these issues - These issues can also create a negative impact
across the travel and tourism industry. Hot and cold locations might affect the health of
visitors; infections can be generated due to temperature. Aside from this, natural
disasters also hamper the economic condition of the nation, for instance – decreases the
value of currency in another countries. It makes tourism more expensive.
TASK 2
2.1 Current trends influencing changes
In UK, tourism is expected to expand widely because of introduction of new products and
services as well as reinventions of traditional markets. These are known as core strength of UK.
As per the time passes, various trends are being occurred due to above mentioned changes and
affect visitors behaviour towards destinations. Following are the major trends of tourism
industry: -
Inbound and outbound tourism – Inbound tourism is the tourism of non-resident visitor
within the economic territory to the country whereas outbound tourism entails with the tourism
of residential visitors outside the economic territory of the nation. In inbound tourism,
companies like – Whitbread provides local tour assistance in order to arrive in a nation; it is
commonly used for foreign trips. In 2015, there were 36.1 million visits to the UK by people
living abroad, the most since comparable records began. There were 65.7 million visits abroad
2