Contemporary Issues in Travel and Tourism Industry - Report
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Added on 2020-01-15
Contemporary Issues in Travel and Tourism Industry - Report
Added on 2020-01-15
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Contemporary issues in travel and tourismindustry1
Table of ContentsINTRODUCTION ...............................................................................................................................3TASK 1.................................................................................................................................................3AC 1.1 Issues driving change in the travel and tourism sector for India.........................................3AC 1.2 Analysis of two different current issues by using appropriate methods and resources.......4TASK 2 ................................................................................................................................................5Attached in ppt ................................................................................................................................5TASK 3 ................................................................................................................................................5AC 3.1Analysis of International Airlines Group business response to change...............................5AC 3.2 Strategies for International Airlines Group businesses' response to change.......................7AC 3.3 Justification of the strategies...............................................................................................8TASK 4.................................................................................................................................................8AC 4.1Impact of issues and trends that drive change in the travel and tourism sector ..................8AC 4.2 Consequences of businesses failing to respond to market change. ....................................9CONCLUSION..................................................................................................................................10References...........................................................................................................................................112
INTRODUCTION Contemporary issues in travel and tourism industry affect the popularity and beauty oftourist destinations. It plays an essential role in the development and enhancement of nation bycontributing to its economy to a high extent. Due to various problems like lack of transportation,security, quality services, proper accommodations, etc., people do not like to prefer visiting touristdestinations (Buda and McIntosh, 2013). It is important for both; developed and developingcountries to take care of their places by handling and resolving all the problems properly andeffectively. It is necessary for the government of countries to take appropriate actions for handlingand controlling problems being faced by the tourist destination. By providing high quality servicesas per the requirement and demand of customers, travel and tourism sector can control the arisingcontemporary issues (Ashworth and Page, 2011). For the proposed study, India and UK is taken into consideration where other assessmentsare based on the given case scenario. Report focuses on current issues, trends and responses oftravel and tourism sector towards the change. Along with this, file includes strategies for handlingthe change in an appropriate manner. TASK 1AC 1.1 Issues driving change in the travel and tourism sector for IndiaTravel and tourism sector is one of the most growing industries in the world. It iscontributing in the economic development of nations. It offers proper and effective services to thetourists for satisfying them and making their journey memorable. There are various types of issueswhich affect and influence the working of travel industry (Dickinson, Lumsdon and Robbins, 2011).In India, its tourism is rapidly growing and very important for the economic developmentand enhancement. There are various national policies and practices with respect to travel andtourism industry. It results to provide effective services and proper facilities to the visitors. Alongwith this, ministry of nation also maintains and manages the campaign of Incredible India. Peoplefrom various nations like to visit India due to its historical, popular, beautiful and attractive palaceswhich include forts, beaches and many more (Fredman and Tyrväinen, 2010). Moreover, there aresome issues which are faced by the travel and tourism sector of India and these are as follows: Changing Techniques: In the present era, technology is continuously changing andimproving. It is one of the main issues which are driving change in the travel and tourism industryof India. Companies need to update their software and system time to time as per the currentrequirement. Along with this, travel firms have to maintain their work processes and operations withthe help of effective techniques. This leads to provide quality services and simple access to the3
customers. Use of the latest technology also provides assurance of proper safety and security (Hall,2013). Increasing need of security: With the rising terrorism, tourists are demanding for propersafety and security. They do not like to visit those places which have lack of proper securitymeasures. Travel and tourism sector of India is facing issues regarding the safety of visitors. Forresolving it, Indian government and other travel and tourism companies need to use CCTV, fireextinguishers, fire alarm, smoke detector and many more for the safety and security of tourists(Morosan, 2013). State of economy: Rise and fall in inflation rates also drive changes in the travel and tourismsector of India. It is a developing nation which highly depends on the tourism for development andgrowth. Companies have to suffer due to changing and fluctuating rates of inflation. This influencesthe working of firms due to which they face issues while delivering quality services to thecustomers. All these processes affect the economic progress of India. Along with this, it is essentialfor the Indian government to invest on tourist destinations for their improvement which will attractmore visitors (Lyons, K. and et.al., 2012). AC 1.2 Analysis of two different current issues by using appropriate methods and resourcesTravel and tourism sector is playing an essential role in the progress and improvement ofvarious nations. It is providing employment opportunities to the large number of individuals fortheir economic support. Along with this, tourism of nations is creating awareness among diversepeople about their history and glory by making different tourist destinations available to visit. Inaddition, travel and tourism sector is offering high quality services and products to the customerswith proper safety and security for increasing their satisfaction level and making them to revisit theplaces (Scott, Peeters and Gössling, 2010). With respect to the Middle East and North Africa, a great and large change is brought by thetravel and tourism sector. From the investigation of United World Tourism Organisation, it has beenfound that tourism of Middle East and North Africa was not increasing from the last four years butat present, it is developing and contributing in the economy of nation to a high extent. Largenumbers of tourists like to visit both the nations due to their historical monuments and naturalbeauty. There is huge development in the travel and tourism industry of Middle East and NorthAfrica but still, there are some issues which are affecting their growth (Tsiotsou and Ratten, 2010).These problems are explained as below: Increasing Terrorism: In the present era, people like to visit safe and secured places.Enhancing terrorism is creating fear among individuals and due to this; they do not like to visit such4
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