Contemporary Issues in Travel and Tourism

This presentation discusses the current trends in the travel and tourism sector of a tourist destination, with a focus on the government's role in maintaining tourist attractions. It also highlights the emerging trends of sustainable tourism and eco-tourism. Additionally, it analyzes the niche tourism market in the UK and the factors contributing to its rising popularity. References are provided at the end.

CONTEMPROARY ISSUES IN
TRAVEL AND TOURISM
TASK 2

2.1 Evaluating current trends influencing change in the travel and
tourism sector of a tourist destination
According to modern world scenario, travellers and tourists
have become interactive and innovative enough. They have
find new ways and measures to see, visit and explore new
tourist destinations.
 There is emerging need for tourism sector to analyse
trends prevailing in sector and implementing structure to
attract and satisfy needs of travellers.
 London is a popular tourist destination that fascinates
large form of travellers towards it. The government
authorities have played crucial role in understanding and
maintaining significance of various tourist attractions.

Cont.
 The government of London is highly focused on attracting
tourists' attention by maintaining the natural beauty of tourist
places like Tate Modern, British Museum, Thames river,
Natural History Museum, London Tower, National Gallery
London Eye, etc.
 These destinations seeks attention of various types of tourist
who are interested to spend quality time with their family
members and friends.
 There are different trends highlighted in cited destination that
are properly considered and evaluated by Cox and Kings.

Cont.
It includes following trends:
Sustainable tourism
This is one of the recent trend developed trend that
highlights importance of sustainable tourism.
According to this measure the travelling agencies
should ensure that such tourist operations should be
conducted that does not hamper environment and
future needs of individuals. It primarily focuses on eco-
friendly tools and techniques in addition to develop
interest towards heritage tourism.

Cont.
Eco-tourism
Another crucial trend is eco tourism that promotes
increased tourist based activities in ecological
areas. In this kind of tourism, all the activities of
the travellers are based on exploring new places
in hope of addressing sources that are beneficial
in attaining better satisfaction. In that case,
London has a wide range of natural attractions
that are having high level of capabilities of
drawing the attention of large number of tourist.

2.2Analysisng the niche tourism
market in UK
There is a general belief that UK market has great
potential to attract good amount of travellers to the
country. There are great number of visitors and
travellers attracted towards different tourist
destinations.
It helps to increase income level of the company and
satisfies needs of individuals. It encourages them to
gain more international clients.
A niche tourism market is characterized as a specific
segment of the tourist market with a well framed and
structured in an effective manner which basically focus on
accomplishing the interests, attention and needs of the
customers.

Cont.
In order to expand niche tourism market of UK, Cox and
Kings are directed to seek attention on rising needs and
requirements of its core visitors.
UK prevails on basis of significant number of visitors
because of its cultural heritage , vast educational
opportunities and exotic sightseeing.
London addresses sources that are helpful in attracting
great number of individuals and visitors. They have to
maintain better hold on entire set of aspects and
approaches that are beneficial in keeping attraction
among all natural belongings and man made
monuments.

Cont.
The reasons for its rising popularity in the travel and tourism
market are due to presence of following factors that are highly
responsible for attaining such results:
Political condition – It is determined that the level of political
relations among the traveller's country and the desired destination
country where the traveller is thinking to visit is the main reason
for being as an emerging tourist destination. London has a stable
political relation with all the countries, the reason behind this is
the structuring of governmental relations between the countries
are directly linked with their interpersonal dealings and
understanding.

Cont.
Improving natural environment – London was positioned as the
city with less pollution and number of natural destination. It is
ascertained that the city has lesser rate of elements which are the
major cause of pollution. Along with this, the city people and
authorized political parties was successful in maintaining the
natural appearance of places like beaches, forest, religious
monuments, museums, etc.

REFERENCES
Harrison, D., 2006. Dictionary of Leisure, Travel and Tourism (3rd edition).
Reference Reviews, 20(3). pp.52 – 52.
Mak, J., 2004. Tourism and the Economy: Understanding the Economics of
Tourism. University of Hawaii Press.
Bell, D. and Parker, M., 2009. Space travel and culture: from Apollo to space
tourism. Blackwell Publishing.
Dwyer, L. and Forsyth, P., 2008. Climate change policies, long haul air
travel and tourism. CAUTHE.
Falk, J. H. and et.al., 2012. Travel and learning: A neglected tourism research
area. Annals of Tourism Research. 39(2). pp.908-927.

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