Contemporary Issues in Travel&Tourism Assignment
Added on 2020-06-06
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Contemporary Issues in Travel& Tourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Issues driving changes in travel and tourism sector.........................................................11.2 Analysing different issues affecting hospitality industry.................................................2TASK 2............................................................................................................................................32.1 Current trends influencing change in travel and tourism.................................................32.2 Current trends in respective sector of tourism. ................................................................5TASK 3............................................................................................................................................83.1 Response of tourism sector towards change.....................................................................83.2 Strategies to respond towards the changes in travel and tourism.....................................9Covered in PPT.......................................................................................................................93.3 Strategies for develops response of selected travel and tourism response towards thechanges...................................................................................................................................9TASK 4............................................................................................................................................94.1 Impact of different issues and changing trends to the driving change in travel and tourism.................................................................................................................................................94.2 Consequences to the business failure to act towards market change in tourism sector.10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONTASK 11.1 Issues driving changes in travel and tourism sector.The tourism industry is growing with faster rate in the marketplace. This particular sectoris gone through various technological advancement and development over the period of time.Along with this, development of tourism sector arises some of the issue in the external andinternal working environment which are restricting the future growth of the industry. So, in orderto react responsibly towards these driving change issues in the travel and tourism the companyhave to evaluate respective problem on different grounds. This should be followed by providingtraining to the new joined employee in the organisation in order to deal with these issueseffectively. Some of the problem or issues faced by the travel business are discussed below.Technological advancement: This is one of the most important aspect which is drivingchange in the travel and tourism sector. This particular advancement leads to the changes invarious dimension of the tourism industry. With helps of technology the travel and tourismbusinesses is expanded to a different level of growth. Like for an example the hospitalitybusiness and the aviation company is able to provide their services to large customer base withhelp of new technologies like online reservation and conformation of bookings. This providesbetter accessibility to the services of the companies by customers dealing in the travel andtourism sector. The customer can review about the particular destination and also find outvarious tourism agency who are serving services for the specific location. So, the technologyadvance leads to an new changes in the respective sector and largely contributed in growth ofcompany along with this technological advancement also leads to many illegal practices andunfair process with the customers in travel and tourism sector. Like for example the companiesare claiming the better services ion online portal of firm but actually they are providing lowquality services at higher charges. This is the major disadvantage of technology in the tourismsector due to which the growth of sector is restricting in marketplace.Increased environmental awareness: This is another aspects which are driving newchanges in the practices of the travel and tourism industry. The companies delivering services tothis respective industry are aware about the natural conditions and the need to protect the naturalenvironment of earth. With growth of the travel and tourism sector the pollution and waste is1
also increasing which is affecting and the natural conditions of specific destination to largeextent. While the company is changing practices in order to foster green tourism in themarketplace. This will contribute in better environment and protection of important naturalresources. The waste in the tourist destination should be dumped properly so that this does noteffect natural conditions of the location. The travel and tourism industry is also spreadingawareness and the knowledge in the customers and various involving businesses in order toprotect and maintain safety of natural environment. If the companies are not aware about theneed to protect natural environment this will influence the whole earth and the people also whichwill become a major issue for the travel and tourism industry.Increased security: Security is one of the most important aspects for an individual andtheir family members. While involved in any of the tourism activities individual first access thesecurity level of the services given by country government and involving businesses in tourismindustry. This needs a huge investment at national and international level to provide security inthe country and provided a good environment for the tourists. After the case of 9/11 accident thecountries gone through various delivering changes in the international and national policies tomaintain the security level in then tourism sector. The America restrict entry of the Muslims interritory boundaries and individual have to follow frisking procedures to enter in Europeancountry after respective industry. So, the increased security is the another issue which is drivingnew changes in tourism sector in order to provide better satisfactory environment to tourists andvisitors.1.2 Analysing different issues affecting hospitality industry.Fluctuation in rate of currency is main issue that affects performance of travel andtourism industry of different nations. This plays an vital role for visitors in choosing tourismplace. This sector is facing huge loss to devaluation in value of money. Along with that, risinginflation rate is another important aspect of economic surrounding. Due to unexpected andunpredictable conditions of market inflation rate is getting higher. Therefore, these are two majorissues that affects development of travel and tourism industry. Along with that, there is rise inprices of fuel which is another factor that is creating hurdles in growth. It is required to givepriority to such problems so that better strategies could be made in this regard. Cost oftransportation services is increasing because of these elements. Companies involved in airlineservices has increased their prices and it is affecting visitors attraction as most of them cannot2
afford such high rates. Therefore, these are some barriers due to which growth of travel andtourism sector is getting affected in negative manner. b-2- Analysing different factorsAs per various experts these issues are required to be analysed in proper manner so thatits impact on globalised market can be assessed. There are several negative impacts that acountry can face due to these problems. Cases of fluctuation in currency and inflation rate aretwo main problems that are arising on rapid basis. It is affecting income level of people and theyare not earning properly. Due to this, spending power of citizens is reducing and they are notable to bear heavy expenses of tours and travels. According to some experts and professionals,people might face problem of inflation because of so many risks are present in businessenvironment. This is amongst main reason that could create unbalanced conditions. Anotherreason behind this is rise in rate of fuels due to which both air and road transportation hadbecome expensive. Along with that, there is scarcity of these non-renewable resources which isanother cause for increased prices. Therefore, it is required to determine better alternatives so that prices could be controlled.There is need for making effective use of resources so that wastage could be avoided. This willassist in handling issue of scarcity of fuel. There is tension in gulf countries due to which priceswill get affected in negative way. So, it is very important to deal with such issues by makingappropriate strategies in this manner. It is essential at global level that all the countries must takeadequate initiatives to handle such issues in order to facilitate growth of hospitality industry. TASK 22.1 Current trends influencing change in travel and tourism.Marketing trends are flexible in nature and it will modify according to the demand ofcustomers. Company will analyse latest trends which help in implemented alteration in the place.In these days, people visit for new locations for certain specific motives: Adventures tourism- It is one of the popular tourism destination in this time. The mainpurpose of the most of the visitors are come for UK to fun at adventures. This is a kind ofadventures which enhance level of satisfaction of person and any other team. It isnecessary for cited firm is to arrange trip for guest in these locations. 3
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