Tourism Trends and Impacts

The assignment delves into recent developments and key issues within the field of tourism research. It examines various aspects of tourism, including dark tourism, thanatourism, memorable experiences, volunteer tourism, destination management, and the influence of terrorism on the travel industry. Additionally, it discusses the impact of technology on tourism, the role of cultural heritage in tourism, and the importance of interdisciplinarity in tourism research.

Contemporary issues in Travel
& Tourism

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysing issues which are currently driving change in tourism sector..........................1
1.2 Analysis of various issues by using appropriate methods and techniques.......................2
TASK 2............................................................................................................................................4
2.1 Evaluation of current trends influencing in tourism sector..............................................4
2.2 Analysis of current trends using appropriate methods.....................................................6
TASK 3............................................................................................................................................6
3.1 Analysing response of International Airlines businesses towards change.......................6
3.2 Strategies development in relation to response to changes by selected business entity...7
3.3 Justifying the strategies which are used in response to modification...............................8
TASK 4............................................................................................................................................9
4.1 Impact of issues and trends on driven business context...................................................9
4.2 Results when the change are not dealt properly.............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Alterations are fundamental for each and every kind of association as it aids in their
growth and development. There is the main problem of contemporary issues in provided time
duration. This can be determined in any way of involvement which is relevant with recent days.
Manager of an enterprise can utilize various kinds of tools as well as methods; therefore, they
can easily deal with entire contemporary problems. Present report is based on Snow Deal which
is basically concentrating on overall intrinsic and extrinsic touristy (Hartmann, 2014). Firm has
to identify each and every existing difficulty which is related with tourism industry and have to
take some essential steps for overcoming from them. An employer can find out the latest
problems through utilising proper tools. This report is going to explain many new trends and
their examination. Therefore, it is required for travel companies to use some appropriate
techniques so that they can easily deal with modifications effectively and efficiently.
Furthermore, investigation of those changes which can affect business either directly or
indirectly will be done. As a result, organisation can respond them in a proper way.
TASK 1
1.1 Analysing issues which are currently driving change in tourism sector
Top most growing sector in the entire world is travel and tourism. Various individuals
visit new places every year with an aim of getting refreshed from their hectic schedule.
Therefore, fundamentally, they are growing continuously so that they can face many sort of
problems in front of them (Luh Sin, Oakes and Mostafanezhad, 2015). Hence, it is required for a
firm to determine difficulties effectively which are related to their business and then work on
them. If manager is not doing this, then he/she can provide impact on their profits and in
addition, their reputation. Thus, Snow Deal needs to investigate current problems which are
continuously growing in sector of travel and tourism. Examination of those existing issues are
mentioned as beneath: Technological advancement: As time is passing, new techniques are taking place and an
enterprise needs to use them so that they can improve their working. Along with this,
with the help of them, they can easily reach to numerous people at a single time. It is
fundamental for a company to use new technique as per the time. As a result, an
individual can book their tickets in advance and they can search about enterprise online
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and will know about them. But, it is foremost problem which is being faced by Snow
Deal as they are not taking frequent decisions properly which can affect their client base
and revenues.
 Need for increased security: Each and every visitor expects their security while they are
travelling some other places. Tourist number is expanding continuously per year.
Therefore, it becomes a challenge for all regulatory bodies as well as tourism sector as
they need to handle tourism in an effective way. It is required for the nation to cater
protection to their guests so that they can maintain tourism in their country. All states
have their own procedures related to security of their guests which can provide a huge
impact on their interest such as Muslims in America. It affects this sector very badly and
creates and influences negative impact as well.
 Emergence of new markets: It is essential for company to expand their business;
therefore, they can acquire opportunities which are accessible for them. But it can
likewise develop some difficulties as well. It is essential for the manager of organisation
to find out demands of clients; hence, they can accomplish it timely. But, sometimes, it is
difficult for them if enterprise does not have adequate assets. If they have proper
resources then company is not much able to deal with changes and it leads to
dissatisfaction of clients (Timothy, 2014.).
Thus, to resolve the above mentioned problems, it is fundamental for firm to take
appropriate steps as it can provide a broad impact on sector of travel and tourism. Along with
this, there will be possibility that it can hamper success as well as improvement of Snow Deal. It
is examined that if there is any sort of problem arise in this sector then it can influence their
growth.
1.2 Analysis of various issues by using appropriate methods and techniques
It is necessary for each and every kind of firm to find out the problems in a proper
manner. For the above stated purpose, manager of company can utilize effective tools as well as
techniques; hence, they can easily defeat them. Therefore, utilization of proper methodology in
determination of problems is needed (Reisinger, 2015). Every visitor always prefer those nations
or places to visit where they can pay less funds and acquire more satisfaction. Thus, this sort of
difficulty can be identified by utilizing effective techniques which is associated with them. When
issue is found out then effective steps have to be taken by the manager proficiently. This is much
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beneficial for tourism aspect as it assists them to regain success. Along with this, they can
modify their policies as per needs.
There are several problems which are being faced by Snow Deal as it develops some
obstructions in their operational activities which are mentioned as beneath:
 Technology improvement
 Emergence of new market
 Alteration in economy which is associated with demand, inflation and so on
Therefore, administrative department already created strategies according to past
situations but above discussed difficulties are measured by them currently. As a result, it is
required for them to alter their policies as well as strategies as per the same so that they can take
proper steps in a systematic manner (Standing, Tang-Taye and Boyer, 2014).
In the United Kingdom, it is determined by Snow Deal that their framework of safety
checking at airport is much frisky as it can develop dissatisfaction in preferences of visitors.
Hence, it is required for company to aware their customers that all it is done for their welfare so
that they can reduce uncertainty. Additionally, if there is any kind of modification in value of
currency then it is also considered as the foremost difficultly for firm and it can be found with
assistance of aspect of many scholars. To examine this, managers can use secondary data source
and it many include magazines, newspapers and many more. All these mentioned examples
provide adequate information in relation to current market differentiation.
Therefore, to collect data as well as information in an effective way, an employer can use
various methods as well as tools. Thus, for this purpose, manager can use two kinds of data
which are stated as beneath:
 Primary
 Secondary
With assistance of Primary Data, superior of Snow Deal can easily examine their recent
problems as it helps them to gather information which is related to recent time. They can prepare
a questionnaire which consists of many kinds of questions and give it to customers and then they
need to answer all questions in a proper way. It will be formulated according to their experience
of trip. As a result, Snow Deal can easily find out those problems which are faced by their
customers during their visit (Reisinger, 2015).
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If an organisation wants to gather Secondary data, then they can collect information
from many sources which comprises into newspaper, magazine, internet and so on. Thus, they
can find out issues of numerous people who are residing in different nations. Hence, it is the
most effective method which can be utilized by the firm.
There are several number of issues and problems are identify which are termed as current
issues and problems in Middle East and North Africa like terrorism, responsible tourism, etc.
Some of them made a positive impact on the other hand several points have negative impact as
well. There are various number of laws are also formed which enable them in working all the
things in an appropriate manner (Oviedo-García, 2016).
Terrorism: It is a major issue on which, management have to take some crucial steps for
overcoming from them. Thus, government plays an effective role in such relation which enable
them in doing all the things in right direction and in an adequate manner as well. This issue get
determine on the basis of secondary source of information which is related with the country from
last few decades.
Responsible tourism: Visitors who visit country need to take care of environment in an
effective manner. They have to understand entire policies or rules of visited nation. They are
responsible to utilize resources of environment appropriately.
TASK 2
2.1 Evaluation of current trends influencing in tourism sector
Trends of market is flexible in nature and it will alter as per time passed. Therefore, it is
fundamental for company to analyse recent trends and along with this examine those
modifications which are taking place. Existing trends in tourist aspect can influence their
business (McKercher, 2016). For example, now days basically people visit to new places for
some particular aim instead of having fun. Adventure tourism: At recent time, tourist sector is entirely distinctive from previous
time. Numerous persons visit United Kingdom for variant aim. Like an example an
individual go Africa with a purpose to coordinate jungle touristy. It is a kind of adventure
as it enhance level of satisfaction of people or may be a team. Therefore, it is required for
Snow Deal to organise such form of trip for their guest as it is much trendy.
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 Sports tourism: There is a another major trend which is known as sports tourism as it
pulls numerous people towards them with an aim to visit other places (Mariani and et.
al., 2014). With assistance of this, company can easily improve their profits and will
arrange many kind of exercises over there. Paralympics as well as Olympics, both
generated income of nation in 2012, as maximum persons visit that state with objective to
watch that form of games.
As indicated by this, number of visitors are continuously increasing in Britain till 2014.
Therefore, as per forecasting it is going to be continue till 2016 also. It will assist country to
improve their economy and along with this their revenues. As in 2016, it will going to 36.7m in a
year.
Thus, it portrays that company will expand their market through launching some new
items and services for their guests. This will aid them to take accessible opportunities which are
there in market. In addition, they can compete their competitors at competitive world (Luh Sin,
Oakes and Mostafanezhad, 2015).
2.2 Analysis of current trends using appropriate methods
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Illustration 1: Overseas visits to Britain
(Source: Ralph, 2016)

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TASK 3
3.1 Analysing response of International Airlines businesses towards change
If there is any alterations in surrounding of business then it can affect their operations and
working. Some organisations do not want to respond on these modifications as that are not
advantageous for them for long period of time. Primarily, many firms who are engaging in
business of travel and tourism sector utilizes traditional methods. It is not giving them
advantages as by using this kind of methods manager is not much able to interact with their
clients. Instead of this, if they use modern techniques then they can easily promote their business
in front of numerous individuals by using new tools, such as internet, social sites and many more
(Kim and Ritchie, 2011).
It is fundamental for International airline to find out alterations which are going to take
place in sector of travel and tourism. For above stated purpose, they can use PEST investigation.
As in each and every nation circumstances related to political, social, economic and
technological is entirely distinctive. In recent times, clients are much alert regarding product.
Therefore, it is required for airlines to develop an adequate procedure to give respond to dynamic
surrounding effectively.
Political: Every organisation wants to expand their business in broad way. As they are
enlarging their firm then they are not limited to only one country. They
enhance their business in many nations; thus, it is fundamental for them to
examine circumstances of various states. As regulatory body of all country is
entirely vary from others and they develop rules as well as regulations
according to their environment. And if there is any alterations in ministry
bodies then laws and regulations can change, such as they can impose new tax
policies.
Economical: Essential function of administrative department is to identify rate of exchange
and their fluctuations in nation. Additionally, an enterprise need to find out rate
of currency; therefore, they can begin their firm in an effective manner. If its
value is less then they need to take adequate steps; hence, they can create
maximum revenues.
Social: It is required for Airlines group to identify preferences as well as tastes of their
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clients; hence, they can provide services to them accordingly. As a result, they
can improve their income in a proper manner. If there is any alterations in their
demands then it can influence their business; therefore, they need to develop
sufficient policies to deal with them.
Technological: As there is many alterations can take place into firm and some of them can
associated with new techniques; thus, it is necessary for a manager to take it
into under consideration as a serious note. If they adapt this kind of changes
easily, then they can improve their work efficiency. With assistance of internet
booking, people can book their flights before 7 moths from their date of
visiting.
This investigation is basically related to International Airlines Group who are giving
response to dynamic environment. For above stated purpose, administrative department needs to
take adequate steps. If there is any sort of modifications in business, then it can affect their
operational activities adversely (Hartmann, 2014). Therefore, they need to lead PEST
investigation as with help of it they can show positive response to business.
3.2 Strategies development in relation to response to changes by selected business entity
Each and every kind of alterations can influence operations as well as working of firm
either directly or indirectly. To deal with changes in an effective way, manager of company can
develop strategies and policies. Along with this, employer needs to determine their long and
short term targets appropriately so that they can attain it accordingly. It is necessary for them to
review their mission and in addition vision timely; thus, entire task will accomplish within
provide time duration. Furthermore, developing any new item as well as services is another
issues for an enterprise. As if there is any modifications in choice of clients then it can affect
their profits (Hannam, Butler and Paris, 2014).
IAG is one of leading association in UK and they are having almost 450 aircraft. They
are providing their services in more than 250 places. There are two companies which is
producing maximum incomes as comparison to other, named Lbeia and British Airways.
Therefore, they need to modify their policies and strategies so that they can enhance their
revenues and compete their competitors at competitive world.
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British Airways: It is most popular aircraft which is famous in all over the world and they
are having large share of market. As circumstances of market is changing on continuous basis;
thus, it is required for them to adopt new techniques and develop unique goods for their clients.
Along with this, they need to utilize new methods or technologies so that they can improve their
items. It is essential for an employer to review on their mission and targets continuously; hence,
they will know that they are going to right track or not. If they create strategies effectively then
they can respond modifications adequately. As a result, they can take opportunities which are
accessible for them at marketplace. As number of tourist is increasing continuously so that it is
essential for firm to expand their business. It is required for superior of firm to determine nature
of their clients; therefore, he can accomplish their demands as per their preferences and tastes.
As a result, they can easily deal with different nature of individuals (Hall and Page, 2014).
Lberia: It is another part of International airlines group, they need to modify their
policies and strategies as per surrounding of business. They include in service marketing
association; thus, they need to utilize 4P's marketing mix. This will assist them to decide values
of their goods and services in an appropriate way. Along with this, they can easily opt best
promotional strategy for their business. It will aid them to present new goods at marketplace;
therefore, they can enhance their revenues appropriately. Through using marketing mix, they can
also attain their coveted targets as well goals. It will help them to compete their competitors at
competitive world.
Therefore, above described things provide assistance to IAG so that they can easily deal
with modification which are taking place at marketplace. It will help them in their growth and
improvement and in addition they can develop their items distinctive as compare to others. As a
result, it has been comprehended that sector of travel and tourism is much growing aspect and
help to produce more revenues at marketplace. Manager can create some strategies and policies
so that they can fulfil their targets within minimum time frame effectively and efficiently.
3.3 Justifying the strategies which are used in response to modification
International airlines group can use many strategies so that they can easily deal with those
situations which are facing by them (Dickinson and et. al., 2014). If they are utilizing adequate
tools and methods then they can easily retain their clients and in addition pull some other
individuals also towards them. An effective strategies or policies always provide support to an
employer to accomplish coveted goals and targets within minimum period of time. Additionally,
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they can quickly respond to changes in an appropriate way. Therefore, it is required for both
companies to use strategies adequately; as a result, they can face modifications in a proper way.
As changes can influence business either directly or indirectly. Several kinds of alterations which
can be face by superior while conducting business, such as changes in demand of customers, rate
of tax and many more.
British Airways: This association wants to generate maximum services for their
consumers. As it assist them to reach to a specific sector of market and they can accomplish
wants of their clients (Connell, 2013). It is required for an enterprise to formulate their targets
and mission; therefore, they can fulfil it timely and can face every kind of circumstances which
are associated with their business. With aid of PEST investigation, manager can find out their
extrinsic market condition. It will help them to create an action plan accordingly. Organisation is
providing variety of goods and services to their consumers; therefore, they have numerous
options so that they can opt best one as per their need.
Lberia: This is utilizing marketing mix as a strategy and it will assist them to achieve
their objectives timely. To satisfy their clients, they will use new and advance techniques and
methods also. Along with this, it is required for them to grab opportunities which are accessible
for them at marketplace; thus, they can grow and in addition take benefits from their competitors
at competitive world.
Therefore, it has been comprehended that every firm needs to opt strategies as per their
format of business. As a result, they can easily deal with issues and problems and can attain their
coveted goals effectively.
TASK 4
4.1 Impact of issues and trends on driven business context
There are various issues which has its direct or indirect impact on the tourism industry.
The refereed organisation has its different offices in distinct part of the world. It is known for its
quality services and level of efficiency they have in their management (Becker, 2016). Change is
a part of any business enterprise as the surroundings are dynamic and management has to
respond to them. There are different areas where change can be observed and their effects are
also discussed with the same:
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Change in structure – If there is a change in the existing structure of the Myla Travel
than it will have a direct impact on it. In case if merger takes place than the resources will get
doubled which will further increase the capacity of this enterprise. Apart from this if the refereed
company acquire some other firm in the same field than in that case total market share will rise
to a great level which will further lead to the increase in revenues. On the other hand in case of
liquidations a great effect will be observed on the same enterprise . Its assets will be sold and all
the liabilities against the business will be paid off (Cohen and et. al., 2014).
On employment level – If there is a change in the existing labour rate than it will have a
direct impact on the level of employees working with Malya travels. Cost of employing them
will rise which will further have effects on the total number of employees. If any change is
observed in the business scenario than it will be necessary to communicate same to all the work
force so that accordingly work is done.
Technology – When a change is observed in the technology than it has to be adapted as it
is due to the fact that it is effective for earning the competitive advantage in the market.
4.2 Results when the change are not dealt properly
In case when the required changes are not adapted by Malya travel in a manner in which
they must be implemented, following will be its consequences:
 It will diminish deals and what's more benefits of organization. Thus, the income edge of
given organisation will lessen which can improve cost of items and administrations.
Accordingly, customers will change to some other firm, which is giving things to them at
a sensible costs and association will lose their customers.
 Like this, if an affiliation isn't doing their work in a sufficient route and alongside this,
they don't have much reserve to pay supplies. At that point, it will change the states of
mind of them. They won't take their requests in future. Rather than this, refereed travel
company will supply their material to another undertakings (Cohen and Cohen, 2015).
 In this way, wage of an affiliation will go down which will have impact on the image of
the Malya group. Alongside this estimation of their merchandise and in addition
administrations will go down hence the refereed organisation will lose the competition.
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CONCLUSION
From the above report, it can be summarised that there are different issues discovered in
travel industry. In order to recover the same, it is necessary that required actions are taken
against them so that profit margins can be maintained. People visit various destinations with
different objectives and hence, this is important that the problems faced by them are solved so
that growth can be maintained in this industry. The study shows that to maintain continuity in the
market as all changes which are taking place in this industry are dealt carefully so that its
negative impact can be reduced to minimum.
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REFERENCES
Books and Journals
Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Cohen, E. and Cohen, S. A., 2015. A mobilities approach to tourism from emerging world
regions. Current Issues in Tourism. 18(1). pp.11-43.
Cohen, S. A. and et. al., 2014. Understanding and governing sustainable tourism mobility:
Psychological and behavioural approaches (Vol. 43). Routledge.
Connell, J., 2013. Contemporary medical tourism: Conceptualisation, culture and
commodification. Tourism Management. 34. pp.1-13.
Dickinson, J. E. and et. al., 2014. Tourism and the smartphone app: Capabilities, emerging
practice and scope in the travel domain. Current Issues in Tourism. 17(1). pp.84-101.
Hall, C. M. and Page, S. J., 2014. The geography of tourism and recreation: Environment, place
and space. Routledge.
Hannam, K., Butler, G. and Paris, C. M., 2014. Developments and key issues in tourism
mobilities. Annals of Tourism Research. 44. pp.171-185.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Kim, J. H. and Ritchie, J. B., 2014. Cross-cultural validation of a memorable tourism experience
scale (MTES). Journal of Travel Research. 53(3). pp.323-335.
Luh Sin, H., Oakes, T. and Mostafanezhad, M., 2015. Traveling for a cause: Critical
examinations of volunteer tourism and social justice. Tourist studies. 15(2). pp.119-131.
Mariani, M. M. and et. al., 2014. Managing change in tourism destinations: Key issues and
current trends. Journal of Destination Marketing & Management. 2(4). pp.269-272.
McKercher, B., 2016. Towards a taxonomy of tourism products. Tourism Management. 54.
pp.196-208.
Baker, D. M. A., 2014. The effects of terrorism on the travel and tourism industry.
International Journal of Religious Tourism and Pilgrimage. 2(1). p.9.
Oviedo-García, M. Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management. 52. pp.586-592.
Reisinger, Y., 2015. Transformational tourism: Host perspectives. CABI.
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Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1).
pp.82-113.
Timothy, D. J., 2014. Contemporary cultural heritage and tourism: Development issues and
emerging trends. Public Archaeology. 13(1-3). pp.30-47.
Online
Ralph, G., 2016. Visit Britain reports increase in volume and value of inbound tourism in 2015.
[Online]. Available through:
<https://www.hospitality-interiors.net/news/articles/2016/01/457364505-visitbritain-
reports-increase-volume-and-value-inbound-tourism-2015>. [Accessed on 7th October
2017].
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