Contemporary Issues in Travel & Tourism

This document discusses the contemporary issues and trends in the Travel & Tourism sector. It explores the problems driving change, the actual trends influencing modification, and how businesses can respond to these changes. The document also covers the development of strategies and the consequences of failing to adapt to market changes.

Contemporary issues
in
Travel & Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Problems currently driving change in T&T sector...........................................................1
1.2 Various current problems using appropriate resources and methods ..............................2
TASK 2............................................................................................................................................3
2.1 Actual trends which influencing modification in T&T sector..........................................3
2.2 Current trends using appropriate resources and techniques.............................................5
Covered in Poster ..................................................................................................................5
TASK 3............................................................................................................................................5
3.1 T&T businesses could respond to change........................................................................5
3.2 Development of strategies................................................................................................6
3.3Justify strategies in T&T business respond due to changes .............................................7
TASK 4............................................................................................................................................8
4.1Impacts of problems as well trends that drive variation in the T&T sector .....................8
4.2Consequences of companies failing to market change......................................................8
CONCLUSION ..............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Modification is a business part which change to develop and grow in a correct manner.
One of the main problem is contemporary issue which are taking effective place in a specific
duration. It can analysis each and every interest matter that is existence in organisation. Use of
appropriate approaches and tools which is beneficial for the administration to deal with entire
problems in a systematic way. According to the case, Snow deal that are going as well as focus
on UK outbound & inbound tourism. An enterprise is capable to evaluate all recent difficulty by
using best method. After that, there are different kind of emerging and innovative trends that are
determine in this assessment. Hence, T&T sector use appropriate as well as adequate tools which
disable in dealing with all modifications in a right way. Furthermore, evaluation of these changes
effect is major and main thing. At last, all impacts will be influence of company growth as well
as success which are also analysed in this report
TASK 1
1.1 Problems currently driving change in T&T sector
T&T sector is the growing and successful industry in all over the economic (Current
Issues in Travel and Tourism, 2017). Every year different person is visit in order to attract large
number of the travellers and increase profitability (Becker, 2016). Therefore, this rapid
development and growth is main reason regarding problems which boost in Travel & tourism
sector. Each and every organisation determine these issues as well as work which are impacted
on working process. There are some current difficulties which are present in a systematic way
are as follows:
Advancement in technology (TA): It is a main factor that getting modification in world
expansion due to time. This is supportive for many organisations in order to reaching better area
of visitor. TA in this time frame is very important as well as necessary because it gives different
advance facilities such as booking research for a business through a cause which in actual trend.
It is a one of the main problem for a Downfall deal so it might be unable to select all rapid
advancement alteration in much regular time way.
Required for maximise security: Safety need and requirement is one of the main significant
thing, it is needed all travellers in tourism place. In this way different number of travellers which
are getting to maximise every year (Cohen and Cohen, 2015). It will generate as a challenge for
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many tourism bodies and local government to manage them correctly. If an industry not give
correct security process to their target and potential customers. So it might be impact on T&T
sector in an effective and efficient manner. All country and nation have their self-frisking
activity of security which influence on travel & tourism sector such as Muslims in UK, America.
This will have made a high effect on mentioned industry that will effect on business also.
Emergence of innovative market: Market that will be getting in day to day so it is define as a
business opportunity in order to increase their productivity and profitability in systematic manner
(Cohen and et. al., 2014). But some this market emergence will generate a Hugh issues for
industry. Snow Deal need in order to meet with other buyers as well to determine their basic
needs and wants regarding to product or services. Several businesses never have accurate
resources which deal with all dynamic behaviours users. From the same, it will generate
dissatisfaction feeling which is not good for the firm in growing their profit.
1.2 Various current problems using appropriate resources and methods
There is different type of problems in an organisation, in this company can get to
determine all issues and sole in systematic manner. Several issues have to examine correctly so
that right or adequate approach can be used in order to overcome all difficulty. Therefore, using
of correct techniques and tools in link to determination of problems is significant frame.
Travellers always choose several nations where they spent their most time and achieve high
satisfaction. From the same, this difficult get analysis by using different approach which are
linked with each other. All issues as well as problems that will be get to determine adequate
phase which can be seized out in proper manner. It is very beneficial and useful to T&T sector in
order to gain success and growth as well as strategies and policies as well.
local and international laws: One of the main issue which is examine by the Snowfall
deal that will generate barrier in business operations which are: new market emergence,
advanced technology, economic change which is linked with demand and inflation rate etc.
Therefore, administration already frame better strategies and policies on regard of early context
(Hannam and et. al., 2014). But in this each and every difficulty are newly analysis with the
support of appropriate phase.
Snow deal : It is one of the main and essential tool that will be evaluate in United
Kingdom, their security structure that will verify at Airport which generate dissatisfaction level
of traveller preferences. Hence, administration is capable to make their target as well potential
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customers awareness. So in this way their welfare that which reduce uncertainty and risk
outcomes in systematic manner.
Severe weather and modifications in currency prices: It is also another problem for an
organisation which analysed by using some approach such as scholars. For determining this
cause an enterprise can adopt secondary information source, it considers magazines, newspapers,
bibliography and investigation etc. These are given correct information regarding actual market
classification and trend.
Thus, foe collecting necessary data and information about whole cases administration
have to conduct different research and development section with help in gathering all data
according them (Hartmann, 2014). There are basically two approach to analysis this fact which
are as follows:
1. Primary method and
2. Secondary approach
First approach which is unable to determine actual problems by taking visitors perspective. It
will include questionnaire and other aspects which is very important in order to prepare as well
give to travellers. With the use of this, they ask different question regarding holiday trip. In this
way, security that will considers as a main problem due to tourist.
Secondary method which is also very essential to gathering all information with the use
of newspapers, magazines etc. From the same, Snow deal that identify all data regarding
economy. It will modify by the management in order to give satisfactory offers to final user.
TASK 2
2.1 Actual trends which influencing modification in T&T sector
In nature, market actual trends that will be never stable and get denatured regarding to
time courses. Therefore, it is important for organisation to analysis the actual trends as well as
evaluate the variation. With the support of period of time course, actual trends in T&T industry
that will impact time to time (Kim and Ritchie, 2014). Regarding to actual course which intensity
the traveller’s behaviours. For instance, in innovative world, visitor is visit to a specific
destination for particular aim not hanging and visiting around there.
Adventure tourism: In the world, T&T sector is entirely agreeing from past time. In this way
large number of the persons are visit to United Kingdom with a need and motive for various
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adventure. Like: person required to visit in Africa so in this their main need to arrange jungle
tourism.
Sport Tourism: It is another trend which existence in order to attract large number of travellers
at several destinations. This sector that will enable to create much profit with the assist of
arranging all activity and plan over there (Luh Sin and et. al., 2015). In year 2012, Paralympics
as well as Olympics are maximise profit generation capability of regarded country. Therefore,
there are different number of travellers that visit over there with an objective to view such
games.
Illustration 1: Inbound Tourism Forecast
§
(Source: Inbound tourism forecast, 2017)
This calculate in an essential manner regarding inbound tourism sector in Britain. It will signify
different number of travellers from few years (Visit Britain reports increase in volume and value
of inbound tourism in, 2015). As comparisons in year 2016, that define inbound number of visit
such as 39.7 in July.
This intend that incoming tourism which is taking better place regarding to actual trends
in target market (Oviedo-García, 2016). It’s an effect on sports as well as adventure tourism in
UK when various number of travellers are go and acquiring expand year. Buyers spending level
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is also enlarging with 14 percent that will states where person prefer for payment acquire
transformed completely.
2.2 Current trends using appropriate resources and techniques
Covered in Poster
TASK 3
3.1 T&T businesses could respond to change
Business environment variation that will influence on operations as well as working.
Many industries escape to react on these modification, it is not beneficial and useful for long
duration (Reisinger, 2015). Initialise in T&T industry, large number of the firm use traditional
method in which poor interaction with buyers and their user that will reach acquire complete. But
regarding to recent time, an enterprise uses different technology with the help of this they can
encourage their business in other front. In this way company use PEST analysis in a systematic
manner.
PEST ANALYSIS:
PESTLE ANALYSIS DISCRIPTION
Political: The area expansion of entire the business is
wide as well as never controlled to an extent.
With the regards of this fact, it will examine
different condition in many countries. From the
same, every country government imposed
various regulation in this context.
Economical: It is defining the administrator responsibility
regarding fluctuation and exchange rate as well
as tax rate where team is already start out
firms. Apart from this, all companies also have
in order to identify the rate of currency so, in
this management run their business.
Social factor: Airlines firm also responsible to evaluating the
customer’s preference and taste so in this they
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can serve their creative services regarding
framework (Standing and et. al., 2014). It
enables to the management because they create
perspective which influence on administration
and companies. Because they have to change
all strategies in an appropriate manner and to
deal with in short duration.
Technological: In modern business, there are several changes
in a form of advanced technology. It has to be
take an essential account by company on an
earnest way. In this factor, alteration boost in
an enterprise regarding to variation in time
frame. In this way different groups are use
innovative technology in their framework such
as booking earlier few month as well internet
booking these are important thing in this
context.
This information which is founded on IAG, it is going to give their hundred percent
response on business changes. These are made a direct and negative effect on company
operations. This indicate a IAG strength for never existence in future and it will be reducing past
difference.
3.2 Development of strategies
All modification which are influence on business operations and working. By
implementing correct strategies in the context of company, an enterprise become capable to deal
all variation in a systematic manner. They have to implement as well as formulate in short
duration and achieve goals and objectives (Timothy, 2014). Apart from this, an organisation can
attain their long as well as short term objectives and values in a systematic manner. Moreover,
generating innovative goods as well service which are main fact in dealing with new
modifications.
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Airlines company is a largest business because they having five hundred aircraft that are
moving over the 250 nations such as destination. Lberia as well as Airways ate 2 revenue
creating enterprise in comparison to another. Therefore, they have in order to remake their
schemes in link to proposed changes that are taking better place in their companies.
4P's of marketing mix:
Marketing mix British Airways: Lberia:
Product It is main and popular aircraft
because it leads market share.
In this all changes in situation
of market, an organisation can
select and generate innovative
items in marketplace with
determining new technology.
IAG is another part of lberia
airlines. They have them
reframe strategies according to
change environment. They use
4P's of marketing because
mentioned company is a
service provider in UK.
Price Hereafter, it will disable in
touching more opportunities in
market. With the support of
other time frame, company use
various kind of pricing
strategy in order to attract
different number of travellers
is acquiring to expand with
another emergence in nation
(Wachowiak, 2016).
They also use different kind of
pricing strategies in order to
attract large number of the
person in an effective manner.
People Therefore, company have to
determine various number of
buyers & provide packages
regarding to their preference
and taste
By enquire marketing mix
method, administration
become capable to encourage
as well as promote their items
in form of buyers in more
impressive way. So in this they
can going to achieve long term
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objectives in a specific time
period.
Promotion This will help them to dealing
and leading in the context of
social.
In this link they can place
their values regarding buyer’s
perspective as well as they
select appropriate
communication channel. After
that, they identified innovative
items in other class so in this
they can alleviate everything
appropriately.
Therefore, above all things will assist IAG in order to deal many modification time
course in a proper manner. It will response to variation which support in development of brand.
It will also make their goods in various way and another. T&T industry is fast growing or main
revenue creating firm. Through this each and every goals and objectives are acquiring ascertain
in correct manner (Werthner and et. al., 2015). These schemes are very supportive for company
in conducting whole operations on time to time. Sop in this all response due to occurrence that
get complete in an efficient and systematic way.
3.3Justify strategies in T&T business respond due to changes
IAG used different strategies in order to deal with all modification which are taking
effective place in their company. By binding as well as using whole schemes in a proper manner.
So it become very easy in retain their present buyers and they also compass to the user’s wide
range. This will assist in order to attain targets and goals in systematic manner. It will respond
due to modification because it became appropriate and easy to analysis high profitability.
Therefore, both organisation used correct strategies and policies, so in this they deal with
variation which will influence on T&T sector. These problems are business parts like: alteration
in buyer’s perspective and increment in tax etc. Whole these are some changes which present in
the organisation are as follows:
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British Airways: An enterprise will be going to supply as well as generate different innovative
services into potential & target market. This will help them in investing market segmentation in
order to satisfy services. After that they prepare and design their vision, mission, values, core
competences, objectives and goals regarding to time frame. With the support of this they can
agreement with many conditions (Williams and Lew, 2014). As per the PEST analysis, outside
market position acquires identify through which administration can set up their plan of action.
Offering and serving product range that will generate several options for individual. So in this
they can select best approach to satisfy buyers needs and demands.
Lberia: They using 7P's of marketing mix which is one of the necessary and beneficial method
of the company in order to achieve productivity and profitability in essential manner. They are
capable to use advanced technology and give various options due to items to their target as well
potentials clients. Therefore, regarding to them, they capable to snatch or reach their satisfaction
level for future context.
TASK 4
4.1Impacts of problems as well trends that drive variation in the T&T sector
There are different numbers of problems which influence the T&T sector either indirect
and direct manner. Thomas cook, Myla travel and travel network group travel and tourism
industry in UK and they provide different services to their clients in a systematic manner.
Modification is defining one of the important part of business regarding environment changes.
There are several number of location where variation can be determined.
Change in structure: Modification in structure of business that will impact on their activities.
For example: in a merge case of organisation with another enterprise that will be identify as
double resources in order to maximise company capacity (Hartmann, 2014). Like: mentioned
industry get another business in similar sector. So in this way they can maximise their share and
profits in market. In the simple word, in liquidation case that will reduce share as well as profit in
marketplace. All are support of organisation to sold out their liabilities against another.
Employment level: Each and every modification in labour rate which are present in Myla travel
so it will direct impact on working level of employees in a business. High employing cost of
workers which also influence on the total number of staff members (Hannam and et. al., 2014).
Many variations that will observe and happen in company required to be communicate time to
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time with their mangers. They are responsible to provide better direction regarding business
activities.
Technology: Whenever all alteration that will identified as well as observe requirement. It is
adopted and selected by the travel network group in time to time. It will play essential role in
order to maximise profitability and productivity of company in an efficient manner.
4.2Consequences of companies failing to market change
T&T industry is successful sector in hospitality industry. They offer different areas such
as coastal, clean beaches, archaeological sites to their clients of western nations. They have 28th
rank in 140 countries. In this way they acquire their prime position in the economic context
2013. To sustain this condition so it is good to fulfil buyers needs and requirement. It is more
important of the organisation to respond those consequences which will be determined in this
way:
 This will lead in order to diminish the all advantages and benefits of a company. Buyers
will choose as well go to other industry. But in this way updated and effective services
decrease in actual share of the customers in market. They will also generate a negative
and indirect effect on firm image.
 In this situation, that reduce the wage of association so in this company can hamper their
goodwill as well as leads to growth in business cost. In this form, they loss their
competitive condition in this context (Cohen and Cohen, 2015).
 It will also hamper the business relation with its provider. So it will block all firm supply
such as raw material to organisation in order to reduce the product quality of the business.
CONCLUSION
As per above information, it can be defined that entries travel and tourism sector which
get impacted different factor. In this assessment several number of problems are identified in
T&T business. In this company have to regain in a correct manner. After that, on the form of
primary approach, necessary information analysed so with the support of this all issues get
determined. Furthermore, by determining the actual trends, administration can deal and lead with
different figures or facts of market. On the form of statistical information and data it acquires
analysis that various persons are visiting to nations with a motive of sports and adventure
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tourism. In this report different appropriate strategies are used by the management because they
capable to agreement with any problems as well as respond to variation as well.
REFERENCES
Books and Journals:
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Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Cohen, E. and Cohen, S. A., 2015. A mobilities approach to tourism from emerging world
regions. Current Issues in Tourism. 18(1). pp.11-43.
Cohen, S. A. and et. al., 2014. Understanding and governing sustainable tourism mobility:
Psychological and behavioural approaches (Vol. 43). Routledge.
Hannam, K., Butler, G. and Paris, C. M., 2014. Developments and key issues in tourism
mobilities. Annals of Tourism Research. 44. pp.171-185.
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Kim, J. H. and Ritchie, J. B., 2014. Cross-cultural validation of a memorable tourism experience
scale (MTES). Journal of Travel Research. 53(3). pp.323-335.
Luh Sin, H., Oakes, T. and Mostafanezhad, M., 2015. Traveling for a cause: Critical
examinations of volunteer tourism and social justice. Tourist studies. 15(2). pp.119-131.
Oviedo-García, M. Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management. 52. pp.586-592.
Reisinger, Y., 2015. Transformational tourism: Host perspectives. CABI.
Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1).
pp.82-113.
Timothy, D. J., 2014. Contemporary cultural heritage and tourism: Development issues and
emerging trends. Public Archaeology. 13(1-3). pp.30-47.
Wachowiak, H. ed., 2016. Tourism and borders: contemporary issues, policies and international
research. Routledge.
Werthner, H. and et. al., 2015. Future research issues in IT and tourism. Information Technology
& Tourism. 15(1). pp.1-15.
Williams, S. and Lew, A. A., 2014. Tourism geography: critical understandings of place, space
and experience. Routledge.
Online
Current Issues in Travel and Tourism. 2017. [Online]. Available through:
<http://www.tandfonline.com/doi/abs/10.1080/21568316.2012.748688>. [Accessed on
5th October 2017].
Visit Britain reports increase in volume and value of inbound tourism in 2015. [Online].
Available through:
<https://www.hospitality-interiors.net/news/articles/2016/01/457364505-visitbritain-
reports-increase-volume-and-value-inbound-tourism-2015>. [Accessed on 18th October
2017].
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