Contemporary Issues in Travel & Tourism

This report discusses the contemporary issues in the travel and tourism sector, including the analysis of current trends and the response towards change. It also explores strategies for dealing with these issues and the impact of issues and trends on business. The report provides expert study material on Desklib for further understanding.

Contemporary issues in
Travel & Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysing issues which are currently driving change in tourism sector...............................1
1.2 Analysis various issues by using appropriate methods and techniques................................2
TASK 2............................................................................................................................................3
2.1 Evaluate of current trends influencing in tourism sector......................................................3
2.2 Analysis of current trends using appropriate methods..........................................................4
TASK 3............................................................................................................................................4
3.1 Analyse response towards change in travel and tourism sector............................................4
3.2 Strategies development in relation to response the changes by selected business entity......6
3.3 Justify the strategies which are using in response to modification.......................................7
TASK 4............................................................................................................................................8
4.1 Impact of issues and trends on driven business context........................................................8
4.2 Result when changes are not dealt properly..........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.............................................................................................................................................12

INTRODUCTION
Fundamental alteration for each and every form of association that will help in increasing
growth and development. The major problem of contemporary issues in rendering effective time
period. It can be ascertained in any manner of participation which is correct in recent days.
Company managers can apply different kinds of tools and techniques and this can easily deal
with whole contemporary issues or problems. This report is based on Snow Deal which is
basically concentrate on whole external and internal tourists. Organisation need to recognise
each and every present difficulty that are related to effective tourist sector and also take some
corrective step for overcoming problems. A manager will also analyse current problems by using
proper tools and techniques (Hall and Page, 2014). The purpose of this report is understand
different latest trends and also examine them. It is important for travel firm to use some accurate
techniques by this they can easily deal with alteration in effective and efficient manner. Business
can be change and either affects directly or indirectly in company operations. Finally,
organisation can state them in improved way.
TASK 1
1.1 Analysing issues which are currently driving change in tourism sector
The top most growing sector in the whole world is travel and tourism. Some individual
visit new places every year with the aim of getting new information regarding tourist location.
Therefore, they are growing continuously so they used to face some common problems in front
of them. This will required for firm to analyse difficulty which are related to business and also
they need to work on them (Hannam, Butler and Paris, 2014). If company employer can not do
this, then he/she will directly impact on their profit and its goodwill. So Snow Deal required to
analyse current issues or problems which continuous occurs in travel and tourism sector. There
are certain issues which are discussed as under:
 Need for increased security- Each and every traveller need their security while they
travel from one place to another. The number of tourist are expanding continuously per
year. Therefore, it will became tough challenge for all regulatory bodies and also for
tourist sector. It will required to manage all business in effective manner. This will
required for nation to protect their guest so that they can manage tourism in the country.
Every state have their different security which are provided to their tourist and it will also
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impact on their interest such as Muslims in America. It can directly affects tourist sector
badly and this will make and determine negative effect on that. The major issue which
arise within an organisation is terrorism and it is the duty of government is to control and
manage all activities which occurs win the country. All the travel agency are analyse that
place where these type of actions are occurs and identify it properly then make a plan.
 Technological advancement- After that the new and latest techniques assist in improving
working of this sector in effectively. This will help in providing information to different
type of people at one time (Hartmann, 2014). It is easy to manage and handle all technical
activities. It is important for company for using various tools and techniques in efficient
manner. By this, a person can book their tickets in advance and they can easily search
advertisement and also know about them. But, some problems which is faced by Snow
Deal as they are not taking quick decision which directly affects clients income and
revenue. The company will also face this type of issue where they were checked by
airport people. The airport authorities are use that technology which is helpful in identify
guilty person who take misuse item with them and their intention is not good. They adopt
self checking machine which help in scanning the person body and identify danger item.
 Beginning of new markets- It is necessary for firm to expand their business operations in
other location. Also they can grab a chance which are convenient for them. This will
create some difficulty regarding travel and tourist sector. It is important for company
manager to analyse demand of customers and try to achieve them. Sometime, it is
challenging for them if they does not have proper adequate resources. If an organisation
have proper resources then firm is not much capable to deal with unsatisfied client. In
UK, there are various factors which are related to international country so it is important
for authority is to check all the vehicles who is passing across the border line and
investigate each person personally for reducing threats among country people.
1.2 Analysis various issues by using appropriate methods and techniques
This is important for each and every form of enterprise which find out various problems
in a proper manner. In the above stated purpose, company manager can use different tools and
techniques which will easily to prevent them. Hence, proper utilisation of research methodology
also evaluate required problems (Kim and Ritchie, 2014). Each and every traveller prefer to visit
that place which cost is less and which provide more satisfaction in compare to other. Therefore,
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this variety of problem can easily identified by using effective techniques or tools which is
connected with them. The effective issue has been taken by company managers proficiently. It
will provide much satisfaction for tourism aspect so that it assist in getting success and growth
and also they can modify their plans and policies as per requirement.
Some of the issues or problems which is faced by Snow Deal which help in developing
business operations and activities that are as under:
 Entrance in new market
 Improvement in technology
 Modification in economy which is connected with inflation, demand etc.
Administration department should created effective strategies according to the past
conditions but above discussion will be measured current data and information. It is very
necessary for them to alter policies and strategies that can take correct steps in proper manner.
There are different issue which directly affect on travel and tourism sector that are as under:
 Severe weather- It is important for travel agency is to analyse weather of country before
plan for tour and also properly item for during change in environment. It is major issue
which reduces number of visitors who come for seeing all famous places.
 BREXIT local and international law- all the country have different laws which directly
affect on travel agencies and they are mainly focus on changing rules and regulation
which are made by government in according to the country growth and development.
In UK, it is ascertained by Snow Deal company that their framework of safety investigate
all issues so it can develop dissatisfaction in preferences of visitors (Luh Sin, Oakes and
Mostafanezhad, 2015). This is needed for company to aware about their products and services to
the customers. It will reduce uncertainty and provide welfare to society. In addition, if any form
of changes in recent currency then it is seen as foremost trouble for enterprise and it can be saved
with assist aspect of many learners. By analysis this, firms managers can use primary as well as
secondary data source that includes newspapers, magazines and many more. The other examples
gives accurate information which is related to current market differentiations.
The data and information can be gathered by two methods which help in maximise
company growth that are as follow:
 Primary
 Secondary
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By using primary data, Snow Deal company can easily examine current issues which will
assist in collecting basic information required in this time. They can prepare a questionnaire
which consist of many forms of questions and provide it to the buyers and they need to give
answer all questions in appropriate manner. It will be developed according to trip experience.
An enterprise desired to collects Secondary data then they can also gather all information
by using various sources such as magazines, newspapers, internet and so on. Also they will
search different people who belongs to different states.
TASK 2
2.1 Evaluate of current trends influencing in tourism sector
In the market, new trends are flexible in nature and it will change is not proper way. It is
important for company to analyse current trends and also examine accurate modification which
takes place in large market (Mariani and et. al., 2014). there are certain key trends which are as
follows:
 In domestic and inbound tourism- in this tourism residential people are travel within the
country and agency show them famous and popular places.
 In UK outbound tourism- In this tourism, the residential people travel from another
country for visits some famous locations it is outbound tourism.
Latest trends help tourist in attracting towards business products or services. For example,
present time period people visit to new place for analysing best goods and services in reasonable
price. There are different types of tourism are as follows:
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 Sports tourism- This kind of tourism attracts mainly children and small age group
people. It is used for pull number of travellers whose aim is to visit new places. By assist
of this, firm can easily improve their profit and also organise different activities which
attract various people. In Olympics and Paralympics both are created revenue of nation in
2012 and in this function large number of visitors are come to watch that form of games.
 Adventure tourism- The tourism sector is fully distinctive from previous time period.
There are many person who visit United Kingdom for aim to make fun (McKercher,
2016). For example, an individual person will go Africa with the motive to coordinate
jungle touristy. This is another kind of adventure which help in increase level of
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Illustration 1: Changes activities of sports tourism in UK,2017
(Source: Changes activities of sports tourism in UK,2017)

satisfaction of people or some group. Hence, it is needed for Snow Deal to organise such
form of trip for visitors and also provide latest trends of market.
As per the above indication, there are various visitors who are increasing come in Britain
till 2014. Some of the researchers said that in 2016, also increasing number of people were come.
This will help country for improving their economy and also earn maximum income. According
to forecast, it will continue to 36.7m in year.
It is examined that firm will expand their market by introducing innovative products and
services for their travellers. This will assist in getting opportunities which occurs in new
marketplace. And lastly, they can compete with their rival at competitive market.
2.2 Analysis of current trends using appropriate methods
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TASK 3
3.1 Analyse response towards change in travel and tourism sector
There is modification in surrounding of business and it will also affects on various
operations and functions (Oviedo-García, 2016). Many organisation does not desire to provide
response on their changes and it is not beneficial to them for long time period. Firstly, some
company who are engaging in business of travel and tourism sector which can used in traditional
approach. It is beneficial for managers because this is not much able to interact with different
clients. If company use modern techniques then they can easily encourage their business
operations in front of number of person and by using different tools that includes internet, social
sites and many more.
This is fundamental for International airline which find out modification and also take
part in travel and tourism sector. In the above mentioned report, company can analyse PEST
analysis which identify external factors (Reisinger, 2015). It includes political, social,
technological and economical. In current time period, clients are more focused towards products
or services. It is necessary for company for developing an accurate process which gives effective
idea for production of goods.
Political Some of the points are which are impacting on the tourism organisation,
here they are;
 Government regulations
Respond on impact
The organisation need to expand their business operations in effective manner. If they wants to
expand its company in one country then it is beneficial for them. Firm can increase their
business in all over the world and they will try to establish in different country. Organisation
requires to examine various states where they can expand their business. Every country has
different rules and regulations according to their external and internal environment. If any
changes in governments policies, it directly affects to company business plans and operations.
Economical  Variations in the economy
Respond on impact
The major important example of administration department is to determine dealing rate and
their variation in nation. In advance, a firm requires to find out rate of currency and they can
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start their enterprise in effective manner. The value is less and it need to take corrective step and
also generate maximum income.
Social  Changes in the needs of society
Respond on impact
This is necessary for Airlines group to recognise preferences as well as taste of their clients and
also they can provide them extra services accordingly. In this company can improve their
revenue in a correct manner. If any modification in the demand then it can influence their
business and they required to create effective strategies and policies which help in dealing.
Technological  Most of the companies are providing online booking system
Respond on impact
Company need to adopt various tools and techniques which can assist in enhancing their growth
and success. They also focus on changes which take place in different organisation. It will help
in improving works and task in proper manner. This aid firm for providing online transaction of
money from one person to another.
Environmental  Pollution
Respond on impact
This factor affect on production making raw material which are do not take on the process of
developing products. Wastage of papers and raw material directly affect on environment
surroundings of the firm.
Legal  Legal formalities
Respond on impact
A company will hire a person who are able to solve legal issue which occurs at the time of deal
with another companies.
The above investigation is based on International Airlines Group who are given outcome
to changing environment. The main purpose of administration department required to take
corrective steps. If any kind of modification are needed and also it can affects their operational
activities in effective manner (Standing, Tang-Taye and Boyer, 2014). Also they need to
examine PEST analysis which help in show positive impact on business.
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SWOT Analysis of Snow deal firm:
Strength
 Firm has good reputation
 They have latest technology which help
in attracting large number of tourist
 It has cost advantage
Weakness
 Poor marketing methods
 Lack of skilled employees or staff
members
 Problem in staff management
Opportunities
 They can adopt latest technology
 Expand business operations
 Enter in new market and provide
services
Threats
 Impact of different factors on firm
 Threat of new entrance
 Similar service provider
SWOT help in identified company strength, weaknesses, opportunities and threats which
directly or directly affect on organisation business operations and its functions in badly manner.
It is internal factor which help in analyse all necessary functions and operations within an
effective manner. PESTLE also affect on company strength and weaknesses because all the
political, social, legal. Environment, technological and economical are directly affect the growth
and development of enterprise.
IAG is fastest growing and profitable firm in the business in which Iberia has capacity
and growth to earn profit and British Airways finished its operating year which is A380 and
Boeing 787. International airline group will restructure their network businesses and they want to
grab opportunities by lowering cost of operating system. They required to consider changes in
internal business and its impact are not affect the customers and partners. The company will
change in their different areas such as personal pricing, underwriting, legal, technical services,
claims services and culture and their people. They works for expanding business locations and
required to change in the structure.
Number of Employees- There are approx. 65000 employees who work for the airline
industry and deliver all necessary foods and parcels to the customers and a clients.
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Aeroplanes- They have almost more than 547 aeroplanes which flying to 268 destination
and carrying more than 100 million passengers in a year. This is the one of the leading and
largest airline industry in the world.
Location- It is based in Madrid where its registered office and its head office is situated at
London. The annual revenue or income of IAG is approx. 1952 million per year.
SWOT Analysis of Airline industry:
Strength
 They have skilled and experienced
employees
 Focus on customers demand and try to
satisfy them
 Rapid and fast transportation facilities
 price of tickets are affordable for
passengers
Weaknesses
 Increasing amount of maintenance cost
 This industry is directly affect on other
sectors
 Lack of coordination
 Operating cost is high
 Salary amount is high which pay to the
staff
Opportunities
 Large income of FDI in airline sector
 Large number of people travel by
aeroplanes or flights
 they will enhancing per capita income
which generate more passengers
Threats
 Increasing fuel amount
 Variation in exchange rate
 High and tough competition
PESTLE Analysis of Airline industry:
 Political-
◦ Rule by foreign owners
◦ Stability in political environment in effective manner
◦ Liberation in this factor
 Economical-
◦ Increment in fuel amount
◦ Increasing unemployment in the country
◦ International financial crisis
 Social-
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◦ Changing lifestyle structures
◦ Always variation in customers choice and preferences
◦ Dynamic demographic situations
 Technological-
◦ Adopt latest techniques and methods
◦ Video conferencing is effective
◦ Internet and online method
 legal-
◦ Always change in legal laws
◦ Competitive behaviour
 Environmental-
◦ Reduce wastage of paper and resources
◦ Lack of infrastructure capacity
3.2 Strategies development in relation to response the changes by selected business entity
The effective changes can also influence business operations as well as working of firm
in directly or indirectly. Company mangers will develop plans and policies which help in getting
growth and success. An employer need to mange and control their task or work in appropriate
manner that assist in achieving accurate goals and objectives. They also target their short term
and long term goal. It is essential for them to take revise the mission or vision scenario and also
fixed the task accomplish time duration. There are various issues and problems occurs when firm
develop innovative products or services for potential customers. This will also attracts target
buyers. If there are any alteration in choice and preferences then they can enhance profitability
and productivity.
IAG is the leading organisation in UK and they has at-least 450 aircraft. They are give
their services in more than 250 places. In this there are two companies that is producing
maximum revenue as comparison to other, named as British Airways and Lbeia. Also they
required to change their strategies and policies so that they can increase their income in effective
manner. They also take challenges with competitors in competitive world.
British Airways- It is famous and popular aircraft of all the world and they have large
market share (Timothy, 2014). For some circumstances, market is modifying on regular basis
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then it need to adopt some latest tools and techniques and also create unique products for their
travellers. They requires to utilise new methods or technologies which help in improving goods
or services in proper way. It is necessary for a manager to review their mission and targets
continuously which will assist in knowing right direction of business activities. An organisation
can develop strategies and they need to modify them in appropriate manner. This result will
provide opp which can manage in large marketplace. For enhancing number of tourist company
need to expand their business operations in effectively. This is essential for firm managers to
identifying their potential customers demand and and wants and try to fulfil them in proper
manner. As a result, it can easily deal with various nature of person.
Lberia- This is another part of IAG and they required to alter current policies and
strategies which are suitable for business surrounding. It will includes marketing services
association and they need to use 4Ps of marketing mix. It also help in fixed the value of products
and services which easily attracts customers in the marketplace (Becker, 2016). They can also
adopt effective promotional strategies which help in making goods and services for potential
buyers. By using marketing mix, company can reach their target goals and objectives. This will
assist in taking advantage of competition.
The above discussed things give assistance to IAG so that they can easily trade with
alteration which can take place at large marketplace. It will help in improving growth and
success of Snow Deal firm and they also develop innovative products or services as comparison
to others. In the travel and tourism sector, the company will get more profit and revenue by
attracting desired travellers in marketplace. An organisation managers can develop some
strategies and policies which will assist in satisfy target customers needs in effectively and
efficiency.
They also take challenges with competitors in competitive world. They required to
change in functions an activities which they are performed during delivery of different carriage
from airline. For effective functioning of business operation so it is important for enterprise is to
make proper modification for enhancing profitability and also attracting large companies. They
should change their processing and functioning of product delivery at the time of giving goods to
the customers. IAG is one of the major international air freight company which is profit making
firm in its own right. They operate their business in many other locations such as Manchester,
Glasgow etc. This organisation work for carrying million of tonnes of fright, courier shipments
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in a year to more than 200 locations in approx. 80 countries. This will assist in carrying various
products from one place to another in proper manner. Also they required to change their
strategies and policies so that they can increase their income in effective manner. They also take
challenges with competitors in competitive world. They should develop more strategies which is
helpful in increasing company growth and success.
There are two strategy which can be followed by Cited firm which are as follows:
Data collection- For gather data or information which are related to increasing business
growth and success. This strategy is helpful in collecting all required information and facts and
figures which are relevant for developing growth and enhance reputation in the market. This
strategy is suitable for International airways group because they requires to know the customers
views and feedbacks about their services and facilities which are provided by them.
Team building- It is another strategy which assist in increasing profitability and
productivity for doing work together for achieving desired goals and objectives in effective
manner. Team building help in providing growth and motivate employees for reaching the end
point of business growth and get proper success. IAG used this strategy for effective functioning
and build strong relationship among each other.
3.3 Justify the strategies which are using in response to modification
International airlines group can develop many strategies that help in facing difficult
situations which occurs in large marketplace. If company will utilise accurate tools and
techniques that can help in retaining number of customers towards specific products or services.
An effective strategies or plans will allays support their employers and help in achievement
target gaols and objectives in given time period. In addition, they can rapidly change the firm
strategies in proper manner. This will necessary for both companies to adopt particular strategies
and they also face alteration effectively. A change is directly or indirectly affects business
operations (Cohen and Cohen, 2015). There are many forms of modifications which can face by
top managers that includes change in demand of buyers, price of tax and some other.
British Airways- It is that organisation which provide maximum service to their
customers. It will help in reaching particular sector of market and they can assist in achieving
customers wants. This can be required for a firm to formulate specific target and mission and
also they can face various problems and issues which occurs during business operations and
activities. With the help of PEST analysis, company manager can find out their external market
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situations. This will assist them in creating an action plan according to the condition. Enterprise
will provide different quality products and services to their consumers and also they have
number of option for fulfil best need as per requirement.
Liberia- It will helpful in marketing mix strategy and that can be used for accomplish all
desired goals and objectives. Company can adopt new and latest techniques or methods for
satisfying potential buyers in proper manner. It is required to grab opportunities which are
convenient in large marketplace (Cohen and et. al., 2014). They also add some benefits which
provide advantage of competitors in competitive market.
Therefore, firm needs to adopt common strategies which help in developing business
operations. As a basic outcome, they can easily deal with difficult issues or problems and also
required to attain target goals and objectives.
For adopting accurate strategies company will help in understanding marketing mix
concept that will assist in accomplishing desired goals and objectives in effective manner.
Company will use effective strategy for attracting large number of tourist towards attractive
locations and places. PESTLE and SWOT analysis assist in analysing external and internal
factors which always affects on business operations and its functions in badly manner.
The above strategies are suitable for the IAG because they help in increasing profitability and
growth in proper manner. Justification of these strategies are as under:
Team work- This strategy is appropriate because it assist in building strong relation
among employees as well as managers within an organisation. A leader develop team for approx
two or three member and they all are willing to reach the end point where they get success. So
this strategy is helpful in encouraging team members for accomplishing company aims and
targets in better manner.
Correct data gathering- This is very effective strategy because it will help in knowing all
customers need and demand which they want in future time period. A firm provide all necessary
techniques and methods which are required during collecting of correct data or information
regarding clients reviews and needs. They easily analyse the potential customers who are
interested to travel from one place to another.
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TASK 4
4.1 Impact of issues and trends on driven business context
There are different problems that will directly or indirectly impact on tourism sector.
Cited firm has various offices in every part of world. This will generally known for its quality
products or services and it also enhance level of efficiency of the management. Change is basic
part of any business organisation and also it is dynamic that provide direct response to them.
There are various areas which need to examine change and also their effect which are as
discussed:
On employment level- If any company can change in present labour rate than it will have
direct impact on level of each employees in effective manner. The cost of employing will be
increasing and its impact on total number of employees. Any change is examined in business
operations and functions then it will important to communicate similar term to all workers and it
can help in completing work on time.
Technology- If any change occurs in this technology then they will help in adopting new
or latest techniques or methods. Company can easily modify their technologies or tools in
effective manner so that will provide high growth and success to their employees. They will also
provide training and development session for their workers for knowing functions of new
technologies. The modification is necessary in each techniques or tools that help in maximise
business growth and higher the income of company. This will assist in attracting large number of
customers towards specific goods and services. Technology should be change according to
demand in innovative products. By using updated technologies this will help in attracting
numerous customers towards latest techniques in proper manner.
Change in structure- There is an effective change in organisation structure than it will
directly impact on their present business operations. In the case, merger can take place and its
resources will get doubled that help in enhancing the capacity of an enterprise. Apart from this
cited company will acquire some other company in the sector that effects on increasing total
market share in high level and also enhance its income. It income will enhance for proper
improvement in business functions in effectively (Connell, 2013). On the other hand, the
company can observed great impact which affects on structure and this is always change in
structure. They hold liability or assets will be sold and all the liabilities are paid on various
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business functions. Infrastructure should be change of cited company which will assist in
improving reputation and also satisfy employees in high level.
Merger- In this, there are two present companies which will with other firm and make a
new organisation. They help in expanding business operations and functions in better manner.
The gain, loss, assets and all other things also merger into it. This is the major issue which
always change the perspective of each firm. Its modification are directly impact on all running
functions and activities of an organisation. This will also shows the new assets which will not
used in function. For example, Dixons Carphone is merge with Carphone Warehouse company
and they agree to share equal amount during merger. The revenue of this firm is 3.8 billion and
their annual saving within three years. They are adopting famous and popular brands products.
Acquisition- It is legal action in which a company acquire another enterprise ownership
and control all functions. This is another problem which arise in business entuity and it will
directly affect on business operations and functions in badly manner. It will also impact on
employees performance due to change in working environment and some are not feel
comfortable for modification and acquiring different activities. For example, Thames water firm
will acquired by the German utility organisation in 2001 and at that time they have 4.8 billion
revenue. RWE who was owner of company sell Thames water to Kemble Water limited.
Formation- It is that process in which a company will register their business operations as
a limited company in registration organisation. This is also known as company formation and
company incorporation. When a firm will start their business in the market so they required to
registered their company name in the companies house.
Liquidation- When a company is dissolve or close up all their functions and assets and
this is the last stage of liquidation. Process of liquidation occurs when government, authority,
customs are ready to gather and provide safety for acquiring in an entity. It is that process which
is voluntary or compulsory at some time. When firm will dissolve all assets and property.
4.2 Result when changes are not dealt properly
The changes is required to adopt organisation functions in effective manner which can
implement in proper way and there are various consequences are as under:
 It will decrease in dealing effective products or services and get more benefits to
an organisation. The income edge will diminish that can change cost of products
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and administration. Also customers will modify to other enterprise, which will
provide cost and company will misplace their buyers.
 If an association is not doing work in correct direction and they do not have much
funds which give accurate supply to their customers. In that point, it will change
mindset of the people. They can not take request in future. They will help in
supply their product material to one place to another.
 This way provide direct impact on company image. The income of organisation
can impact on its improved image which help in enhancing growth and success.
The prediction of this product can change its price and also attracts large number
of customers towards them (Dickinson and et. al., 2014). This activities will
directly effects on losing competitive advantage in the market place.
For merger, acquisition and liquidation will impact and cause various issue or problems
in travel and tourism industry and they required to adopt change for surviving in the world. The
consequences which can help in reducing sales and profitability and also face fall in profit
margins in the company which has lack of management activities and functions in response to
recent changes. The firm will adopt flexible approach which help in changing market that will
help in going business operations and technologies advancement.
There are some consequences which fail in doing changes which are as under:
 Negative Impact on brand image- When a company will doing some modifications in
their products and services so this will directly impact on goods brand image in negative
manner. Sometime this will influence all organisation functions and activities in
effectively.
 Reduces services- When a firm will provide services to their customers and if at some
time they reduces to provide services and facilities to their buyers so that this will impact
on business operations and functions.
 Reduction in sales and profitability- If company will implementing changes in their
services and also develop unique and attractive products but they do not analyse the
demand and need of customers so that this will totally impact on sales and profitability in
badly manner. It will decreases sales of products among desired customers.
 Change in attitudes- If firm will applied changes and modifications in their various
products, services, technologies, methods and transportation facilities then it directly
17

impact on customers values, supplier who will provide raw material or finished goods to
them this will also impact in bad manner. Competitors attitude are also change according
to the market situation and nature of company.
 Effect on profit margin- Change are mainly impact on profit ratio and it will also affect
the business operations and functions within an organisation.
CONCLUSION
As per above mentioned report it can be conclude that there are various problems which
are discussed in travel and tourism sector. company manager can use different tools and
techniques which will easily to prevent them. Hence, proper utilisation of research methodology
also evaluate required problems. There are two type of method of data collection such as primary
and secondary data which help in identify all necessary information that required by Snow Deal
firm. In this report, PEST analysis are also recognise external factors which directly or indirectly
affects business operation in effective manner. The effective changes can also influence business
operations as well as working of firm in directly. Company mangers will develop plans and
policies which help in getting growth and success. There are certain issues and latest trends
which help in identify changes which take place during operations and functions. It will assist in
analyse all necessary modification which affects on firm activities in appropriate manner.
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REFERENCES
Books and Journals
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and space. Routledge.
Hannam, K., Butler, G. and Paris, C. M., 2014. Developments and key issues in tourism
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Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Kim, J. H. and Ritchie, J. B., 2014. Cross-cultural validation of a memorable tourism experience
scale (MTES). Journal of Travel Research. 53(3). pp.323-335.
Luh Sin, H., Oakes, T. and Mostafanezhad, M., 2015. Traveling for a cause: Critical
examinations of volunteer tourism and social justice. Tourist studies. 15(2). pp.119-131.
Mariani, M. M. and et. al., 2014. Managing change in tourism destinations: Key issues and
current trends. Journal of Destination Marketing & Management. 2(4). pp.269-272.
McKercher, B., 2016. Towards a taxonomy of tourism products. Tourism Management. 54.
pp.196-208.
Baker, D. M. A., 2014. The effects of terrorism on the travel and tourism industry.
International Journal of Religious Tourism and Pilgrimage. 2(1). p.9.
Oviedo-García, M. Á., 2016. Tourism research quality: Reviewing and assessing
interdisciplinarity. Tourism Management. 52. pp.586-592.
Reisinger, Y., 2015. Transformational tourism: Host perspectives. CABI.
Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing. 31(1).
pp.82-113.
Timothy, D. J., 2014. Contemporary cultural heritage and tourism: Development issues and
emerging trends. Public Archaeology. 13(1-3). pp.30-47.
Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Cohen, E. and Cohen, S. A., 2015. A mobilities approach to tourism from emerging world
regions. Current Issues in Tourism. 18(1). pp.11-43.
Cohen, S. A. and et. al., 2014. Understanding and governing sustainable tourism mobility:
Psychological and behavioural approaches (Vol. 43). Routledge.
Connell, J., 2013. Contemporary medical tourism: Conceptualisation, culture and
commodification. Tourism Management. 34. pp.1-13.
Dickinson, J. E. and et. al., 2014. Tourism and the smartphone app: Capabilities, emerging
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Online:
Visit Britain reports increase in volume and value of inbound tourism in 2015. [Online].
Available through:
<https://www.hospitality-interiors.net/news/articles/2016/01/457364505-visitbritain-
reports-increase-volume-and-value-inbound-tourism-2015>. [Accessed on 10th October
2017].
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