Techniques and Resources to Analyse Current Trends in UK's Travel and Tourism Sector

This document discusses the techniques and resources used to analyze the current trends in the UK's travel and tourism sector. It focuses on how Titan Travel conducts market research to offer holiday packages based on demand and trends. The document also provides data related to inbound and outbound tourism in the UK.

Appropriate techniques and resources to analyse current trend in UK’s travel and tourism sector
Data related to inbound and outbound tourism of UK and expenditures
or spending
2013 2014 2015
Overseas
residents
visiting
UK( earnings
)
21,258 21,849 22,072
Residents of
UK visiting
other
destinations
34,510 35,537 39,028
2015 2016 2017 2018
UK visits to all
abroad countries(in
millions)
65.7 70.8 72.8 72.8
UK expenditure to
all countries(in
$billion)
47.97 53.87 55.10 54.00
UK residents visits to
USA(in millions)
3.5 3.6 3.4 3.4
UK visitors
expenditure to
USA(in $ billion)
5.47 5.89 5.26 2.1
For analysing current travel and tourism trends in UK’s market Titan
Travel can conduct market research in an effective manner. This helps the
firm in rendering holiday packages and to destinations as per the demand
and trend in UK’s travel industry. Due to changes in consumer taste,
preference, climatic conditions choice of tourists is also changing as they
also use the same technique to analyse trends of tourism market and
destinations that are mostly visited by travellers (Falk and et.al., 2012). To
expand Titan travel’s niche market adventure tourism is targeted where
young people of UK prefer adventurous activities and destinations.
According to research conducted on UK’s tourism sector it can be
analysed that outbound visitors for adventure tourism is increasing at a
huge rate with rise in journeys. To analyse and evaluate trends in travel
and tourism sector of UK Titan Travels uses various methods and
resources such as primary and secondary sources of data collection. By
measuring and identifying quantitative and qualitative data an accurate
conclusion of impact of trends in UK’s tourist industry can be made.
Inbound tourism of UK has a continuous growth that accounted 39.2
million overseas visitors in year 2017 with spending of around £24.5
billion (Hall, 2010). It showed a 4%increase in volume and 9%value arise
as compared to the statistics of 2016. Due to global recession in 2009
outbound visitors of UK have increased rapidly every year since 2012
which reached a highest in 2017 (Hannam, Butler and Paris, 2014).
According to UK Office for National statistics, there were around 72.8
million abroad visits by UK citizens in 2017 which is a 3% surpass
increase than previous year. The visitor spending rose by 2% between
2016 and 2017. Main tourist attraction of UK residents is USA and their
spending there declined to 45.26 billion in 2017 from $5.89 in 2016. UK
travellers are repeated visitors that presents an opportunity for destinations
go beyond traditional entrances. Repeat holiday traveller’s stays long time
their trip to UK than first time visitors and spend more on overall journey.
Certain markets like USA are repeat visits by UK citizens that accounted
92% business, 85%friends and family and 63% holiday visits in year
2015.