Contemporary issues in Travel and Tourism Sector

Contemporary issues in
Travel & Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
3.1 How tourism business can respond to change.......................................................................1
3.2 Develop strategies for responding towards changes.............................................................2
3.3 Justify the strategies which are using in response to modification.......................................3
TASK 4............................................................................................................................................3
4.1 Impact of issues and trends on driven business context .......................................................3
4.2 Consequences when business get failed to deal with changes..............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Travel tourism is one of the industry which is growing day by day and undertake
changes. But certain factors put a huge impact on business functions and operations of travelling
sector. Certain issues are occurred cause of high level of involvement of technological and social
changes (Becker, 2016). The report will be described how travelling companies can expand
themselves. It will be also involve that managers have to adopt certain strategies and policies in
order to respond towards target market.
TASK 1
1.1 Analyse issues which can driven up changes
Now these days, travel and tourism industry has developing day by day. But due to
dynamic nature of environment travelling companies are facing different issues and challenges
which can reduces its market image and vitality in an effective manner. Below mentioned certain
issues that is being faced by travelling agencies: -
 Technological advancement – In this modern era, new tools and techniques are
generating day by day. This flourishment helps many companies to reach their target
customers in a certain time period. Due to lack of money and time, it is not possible for
managers to adopt all innovative tools. Therefore, such companies cannot stay for long
term in global environment (Werthner and et. al., 2015). Through which, employers of
Snow deal also cannot achieve their goals and objectives.
 Emergence of new markets – Market is getting enhancing day by day due to various areas
of expansion. But it can also become issue for the refereed business organisation. Due to
different market, companies cannot reach with their target customers in an effective
manner. Along with this, it also reduces the chances of getting high competitive
advantage cause of wide range competitors. Apart from this, lack of available resources is
one of the major issue of travelling companies. If firms will not have appropriate
resources then it cannot recognise changing behaviour of customers; this might be created
higher dissatisfaction level among visitors.
1.2 Analyse current issues by using appropriate methods
Barriers and obstacles are the major thing which put a huge impact on effectiveness of
business operations of travelling companies. In order to reduce all these issues and problems
1