Contemporary Management Capabilities

This report discusses the concept of management capabilities and focuses on the case study of Yahoo to analyze the lack of skills in management. It explores the importance of communication and cooperation skills and provides a peer coaching plan to improve these skills.

Contemporary Management Capabilities

Contemporary Management Capabilities 1
Introduction
A management capability is the approach to the management of an organisation, typically a
business organisation or firm which is based on the theory of firm as a collection of
capabilities. The main aim of this report is to understand the concept of management
capabilities (Pardey, 2016). The peer coaching plan is developed to improve the skills of
management as per the case. In this report, the case study of yahoo has been taken into
consideration in order to analyse the lack of skills of Management.
Case scenario
In this case, CEO sends the internal memo to an employee which is leaked around the world.
The employees of Yahoo are not allowed to do work from home. The CEO of the
organisation also mentioned in the policy that the person who still wants to do work from
home after this new policy is requested to resign their jobs. The communication of this policy
is sparked a strong negative reaction just because of poor communication constructed memo.
The employees took step and launched national conversation about the negative policy and
behaviour of CEO towards her employees. Marissa Mayer is the CEO of the company who
discusses the HR policies of the organisation and said that the best ideas come from in person
collaboration and that is also an office policy that was “wrongly perceived as industry
narrative”.
In this case, CEO is correct on her side but as per the poor communication skills of her it
faces the challenges to represent her thoughts in front of employees.

Contemporary Management Capabilities 2
Discussion
Soft and Hard Skills
Lack of communication skills
As per the case study, it is observed that the CEO of Yahoo wants to gather the people to
enhance the skills and get the good ideas. But as per the poor constructed memo, it sparked
negative reaction among people. It is necessary for a leader to have strong communication
skills to influence the people and team. A strong communication skill of an individual helps
to influence the people to do the work. There are many issues arises due to lack of
communication in organisation such as conflicts, misunderstanding and many others (Gamil,
& Rahman, 2018).
Lack of cooperation
According to the case study, it is observed that the CEO does not cooperate with the
employees in order to achieve the success in the business. It is the responsibility of a leader to
behave politely with their employees and teach them all concepts and policy with patience. It
is observed the CEO of Yahoo, broke her silence and uses the negative phrases for people of
organisation which is so discouraging for employee (Chen, & Rybak, 2017).
Objectives to improve skills
It is necessary to develop the plan to improve the skills of CEO. The main aim of peer
coaching plan is to improve the skills of CEO which is poor and due to which the issues are
arises.
Peer Coaching Plan
DEVELOPMNENT AREA
LACK OF COOPERATION SKILL

Contemporary Management Capabilities 3
The CEO success is measure by ensuring the employees and CEO are working together in the
same goals of the organisation. The employee’s development areas and the matrix are also
developed to attain the success of a CEO.
Sample Coaching Plan (Reflection)
Employee Name Loren
Date 10th May, 2019
Employee responsibilities
Development Areas Closing (specially handling objections)
Employees Activities Effective work as per the organisation
policies
Work together and teamwork
Help to each other
Success Measures Analysing their behaviour towards the people
Contribution in attaining the organisation
success
(Ma, Xin, & Du, 2018).
CEO Name Marissa Mayer
LACK OF COMMUNICATION SKILLS
POSSIBLE APPROACHES
Utilise efficient use
of time
CEO has to utilise
the time to analyse
their weaknesses
and wrk on it.
Provide guidance on
identifying the importance
CEO has to guide the
employees as per the HR
policies with effective
manner
Workshop
The manager has to
join the workshop in
order to improve the
skills

Contemporary Management Capabilities 4
Date 10th May, 2019
Manager responsibilities
Manager Activities Interact with the large number of people
Read the memo before sending to employees
Provide information to each employee
Milestones Join workshop
Attending seminars
Learn to develop the attractive memo
Target Dates Attend the workshop twice in a week
Interact with the others
Measuring performance Resolving the communication issues
Higher level of understanding of people
Teamwork of employees (Zhang, Liu, &
Wang, 2017).
The manager has to adopt the schedule and also work on its leadership skills in order to
influence the employees to do the work together. The CEO has to organise the interaction
seminar or meeting to develop the cooperation skills in employees. It is recommended that
the group discussions, family parties, office parties organise by the CEO so, that the culture
of Yahoo can easily represent and understand by employee of the organisation (Chiang,
Kasunic, & Savage, 2018).

Contemporary Management Capabilities 5
Conclusion
As per the above analysis, it is concluded that the CEO of Yahoo has poor communication
skills, and lack of cooperation skills. It has been seen that the employee faces the challenges
and perceived the message in a negative form. It is required for CEO that works as a leader to
influence the team to work together and solving the problems. The lack of communication
and lack of cooperation skills increases the issues for the organisation as the employees
perceives it in a negative form. The CEO has to enhance their skills by developing the plan
in order to attain the success. The CEO has to follow the schedule as per the developing plan
so that he can improve his skills.

Contemporary Management Capabilities 6
References
Chen, M. W., & Rybak, C. (2017). Group leadership skills: Interpersonal process in group
counseling and therapy. SAGE Publications.
Chiang, C. W., Kasunic, A., & Savage, S. (2018). Crowd Coach: Peer Coaching for Crowd
Workers' Skill Growth. Proceedings of the ACM on Human-Computer Interaction,
2(CSCW), 37.
Gamil, Y., & Rahman, I. A. (2018). Identification of causes and effects of poor
communication in construction industry: A theoretical review. Emerging Science Journal,
1(4), 239-247.
Ma, N., Xin, S., & Du, J. Y. (2018). A peer coaching-based professional development
approach to improving the learning participation and learning design skills of in-service
teachers. Journal of Educational Technology & Society, 21(2), 291-304.
Pardey, D. (2016). Introducing leadership. Routledge.
Zhang, S., Liu, Q., & Wang, Q. (2017). A study of peer coaching in teachers’ online
professional learning communities. Universal Access in the Information Society, 16(2), 337-
347.