Contemporary Management Issues in 21st Century

This essay discusses the role of information and communication technology on workforce management, policies of Unilever PLC in talent acquisition, learning and development, and change management process, leadership role in implementing new initiatives, and recommendations for new initiatives to survive and thrive in the new normal.

Contemporary
Management Issues in
21st Century

Contents
Introduction................................................................................................................................3
Main Body..................................................................................................................................3
Explain the role and impact of information and communication technology on the
management of workforces in the chosen organisation.........................................................3
In relation to the selected case study, evaluate and discuss its existing policies in the
context talent acquisition, learning and development and change management process to
compete more effectively in the COVID-19 competitive landscape.....................................4
Drawing on contemporary schools of leadership, discuss the role of leaders of the selected
organisation in terms of implementing these new initiatives.................................................4
Make relevant recommendations on new initiatives that this organisation should adopt to
survive and thrive in the new normal.....................................................................................5
The firm may also rebrand its image, since one of the most effective strategies to survive and
perform better in the market is to change the company's image. Rebranding allows businesses
to take use of emotive approaches. This is because it encourages customers to connect with
the company and helps them change their thoughts about it.....................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Introduction
Innovation, which encompasses many technologies such as digital marketing, online
purchasing, social networking, and many more, is a terrific approach to flourish in company
in this digital era. In today's world, digital technology is a fantastic instrument that allows
products and services to reach a worldwide market while sitting at home. Covid-19 has had a
significant influence on the world economy and has impacted everyone. (Rhine, 2018). The
firm chosen for the project is Unilever PLC, a global consumer products corporation with
headquarters in London, England. Overall, this report helps to show the company's awareness
of and effect on information and communication technologies. The essay highlights the
chosen organization's policies on talent acquisition, learning, and development. Leaders in
every firm are accountable for instilling confidence in their employees so that they may
recognise their own worth and seize additional possibilities. The essay investigates the
aspects that influence leaders' roles in the selected organisation when it comes to launching
new projects. This research also examines the company's preventive advice for implementing
new ideas in order to survive and develop in the post-pandemic period.
Main Body
Explain the role and impact of information and communication technology on the
management of workforces in the chosen organisation.
Trade and commerce have exploded as a result of the influence of technology on company.
Business models and concepts were altered as a result of the emergence of technology. This
is because technological advancements have created a new and superior means of conducting
business. It allowed firms to do transactions quickly and easily. Unilever PLC is a worldwide
consumer products company that is one of the market's top corporations. When it comes to
the operations of the selected company, information and communication technology has
brought about a lot of changes (Ogolo, 2021). In order to interact, each individual uses a
communication technique to communicate with another person. The function and influence of
information and communication technology on workforce management in organisations is
that it aids in the creation of a link to the job, which includes various domains such as
communication, transportation, and many others.

In relation to the selected case study, evaluate and discuss its existing policies in the context
talent acquisition, learning and development and change management process to compete
more effectively in the COVID-19 competitive landscape
According to the case study and in relation to Unilever PLC, talent acquisition is a key
strategy in the recruiting process in order to attract the top individuals to the company. When
it comes to acquiring exceptional talent for a company, there are a variety of recruitment
tactics that may assist the organisation in hiring the greatest personnel during a pandemic.
Using a variety of sources, an organisation may recruit the top individuals. As a result, new
technology has altered how companies interact with and recruit job searchers. Due to the
pandemic, the company is conducting online boarding of employees rather than meeting face
to face, and there are various online strategies for talent acquisition, learning and
development, and change management. These strategies include the official website, job
boards, social media, and many others (Holland, 2019).
In addition, the corporation has used online marketing campaigns to target potential
individuals for various employment opportunities. In which social media plays an important
part because it is a low-cost and free solution for the firm. Along with it, other sites such as
Facebook, Instagram, Twitter, LinkedIn, and others are employed by the specific firm to
boost the degree of establishing the brand image in the market. It also employs online
recruiting software, which includes screens and platforms for reviewing changes and
receiving applicant status alerts in order to analyse the data on the company's recruitment
website.
Drawing on contemporary schools of leadership, discuss the role of leaders of the selected
organisation in terms of implementing these new initiatives.
At all levels of management, leadership is critical, and top-down collaboration in the
development of plans and policies is crucial. It is required at both the main and lesser levels
in order for top management's goals and programmes to be understood and implemented
(Sudarmo, 2020). Leadership may be displayed throughout the implementation of a strategy
by offering direction and counselling to subordinates. Pharmaceuticals, cosmetics, soft
drinks, coffee energy drinks, food products, healthcare products, and a variety of other
commodities are all created by the corporation. Unilever's organisational structure is
separated into product kinds, which is one of the most successful organisational management
patterns since it involves the segmentation of the company's fundamental parts based on the
needs of particular products. A leader is defined as someone who utilises his position to
define solutions to diverse problems in order to influence others' attitudes and behaviours.

They're seeking for quick and smart solutions that can be generated from a set of approved
concepts. They have the potential to influence others to the point that their vision and aim for
something becomes the goal of others who work under their direction (Gregory, 2019).
According to the Great Man view of leadership, which is claimed to be the oldest, leadership
is an inborn attribute that differentiates them from the rest. These personality attributes
include intelligence, communication skills, social aptitude, and beauty, all of which are
present in a person from birth. Leaders build a vision of the goals and offer enticing rewards
for reaching them, motivating people to do even better in future positions. Managers, on the
other hand, ensure and monitor the company's stability by rapidly addressing disagreements
and concerns that might jeopardise the organization's position (Denning, 2020).
Make relevant recommendations on new initiatives that this organisation should adopt to
survive and thrive in the new normal.
In these challenging times, businesses all across the world have had to adapt to shifting
conditions and customer behaviour. This required a lot of creativity, inventiveness, and
the development of new business models (Dai and Tayur, 2018). According to the
aforementioned research, there are a few ideas for the chosen firm to survive and grow in
the new normal, such as-
 Because countries throughout the world have instituted severe lockdowns to prevent
the spread of COVID-19, employees in numerous businesses have been forced to
work from home. This has altered how businesses work and increased their reliance
on technology.
 Businesses in all industries have learnt from the pandemic that they must have
systems in place to deal with unanticipated life calamities, thus the chosen firm should
adapt its business strategy. As a result, in order to thrive, organisations must be
adaptive, inventive, and flexible.
 Businesses in all industries have learnt from the pandemic that they must have
multiple systems in place to deal with unplanned crises, therefore the corporation
should grow its operations online as well. To survive, businesses must be adaptable
and imaginative. Because fewer people are able to leave their homes to spend money
on items and recreation, covid-19 has had an impact on consumer behaviour.
Consumers all across the world are going to the internet to shop.

The firm may also rebrand its image, since one of the most effective strategies to survive and
perform better in the market is to change the company's image. Rebranding allows businesses
to take use of emotive approaches. This is because it encourages customers to connect with
the company and helps them change their thoughts about it.
Conclusion
Based on the above essay it can be stated that information and communication
technology has impacted overall management as well as workers that utilise technology on a
regular basis at work. The primary goal of this report is to introduce the company's
communication and leadership roles. Despite the fact that the breadth of communication
theory is quite broad, the research went on to discuss the preventative measures for surviving
in the new normal market.

References
Books and Journals
Dai, T. and Tayur, S. eds., 2018. Handbook of healthcare analytics: Theoretical minimum for
conducting 21st century research on healthcare operations. John Wiley & Sons.
Denning, S., 2020. The challenge: 20th Century vs. 21st Century management. Strategy &
leadership.
Gregory, V.L., 2019. Collection development and management for 21st century library
collections: an introduction. American Library Association.
Holland, P.J. ed., 2019. Contemporary HRM Issues in the 21st Century (pp. pp-i). Emerald
Publishing Limited.
Ogolo, F.I., 2021. MANAGING INFORMATION IN THE 21ST CENTURY: CHA
Popescu, C.R.G. and Kyriakopoulos, G.L., 2022. Strategic Human Resource Management in
the 21st-Century Organizational Landscape: Human and Intellectual Capital as Drivers for
Performance Management. COVID-19 Pandemic Impact on New Economy Development and
Societal Change, pp.296-323.
Rhine, A., 2018. Theatre Management: Arts Leadership for the 21st Century. Macmillan
International Higher Education.
Sudarmo, S., 2020. Human resources management and leadership for public services in the
21st century. International Journal of Business, Economics and Management, 3(1), pp.219-
225.