Contemporary Management Issues: A Case Study of Argos Organisation

This report focuses on the case study of Argos organisation and examines the key dynamic forces impacting on business and society, evaluation of such forces in effective strategic decision making, decision making tools to address contemporary drivers for change, and more.

Contemporary Management Issues

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Key dynamic forces.....................................................................................................................3
Critical evaluation of relationship between forces in decision making.......................................5
Evaluation of organisation’s responses to dynamic forces..........................................................7
Decision making tools.................................................................................................................8
Contemporary management issues............................................................................................10
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
Contemporary management issues refer to issue that affects people working in an
organisation. These issues remain unresolved and it is not good for growth of company. There
are some management issues which is faced by managers like, uncertainty about the future,
regulations and compliance, shaping company culture, recruiting and selecting employees,
wellbeing of workers etc. These are some management issues which is faced by organisation
(Tomislav, 2018).
This report will lay emphasis upon case study of Argos organisation. Argos is a retail
industry which was founded in year 1972 by Richard Tompkins. It serves United Kingdom and
Republic of Ireland. It provides consumer products and good quality products are delivered to
consumers. Sainsbury is a public limited company founded in year 1869. It is also a retail
industry which provides consumer products and serves area of United Kingdom. The report
examines, key dynamic forces impacting on business and society, evaluation of such forces in
effective strategic decision making. Further, decision making tools to address contemporary
drivers for change. Evaluation of an organisation response to dynamic forces in contemporary
business world. Application of effect of corporate response to contemporary management issues
and analysis of relevant theory to support identification.
MAIN BODY
Key dynamic forces
There are some key dynamic forces impacting on business and society like, technical,
political, economic and social forces. In this fast moving world, competition is increasing and
every organisation want to earn profit so they make better plans and face contemporary issues.
Technology is changing rapidly and it is difficult for organisation to implement new machines.
Nowadays, choice of customer is changing and they want new & innovative product so that their
needs can be satisfied. For manages of a company, it is difficult to identify taste and preference
of consumers and make products accordingly. Dynamic forces impact business and society
because trends are changing and customers want good quality products at low prices (Perera,
2017).
PESTLE Analysis

Every firm want to earn profit by creating good image in market and providing quality
products at low prices. Key dynamic forces are, technology, social, political and economic force.
These forces are faced by every organisation because it is common and managers have to make
plans or strategies so that they can perform better than others and gain competitive advantage in
market. It is essential to find solution of problems face by company and focus on accomplishing
goals and objectives of company.
Political force- Political force is another important dynamic force that means some rules and
regulations which is made by government and organisations have to follow it. Political force
impact business and society because if rules are applied in an organisation then it satisfies needs
of employees and create positive image in minds of customers (Nandonde, 2019). In Sainsbury
company, rules and regulations are applied which is followed by every employee and it helps in
creating positive & healthy environment within the company.
Economic force- Economic force means factors which help managers to determine competitor’s
strategy or plans. It is essential to identify factors that can affect performance of company and
make better plans to gain competitive advantage and build good image in market. In economic
forces some factors are included like, unemployment level, inflation rate etc. This is one of the
key dynamic force which can be an issue for managers (Namany, Al-Ansari and Govindan,
2019). Managers of Sainsbury company conduct market analysis before making any plan or
strategy so that they can perform better than other companies and create positive image in minds
of customers. For achieving targets, it is important to identify plans or strategies which is applied
by competitor’s.
Social force- Social force affect business as firms have to make products as per the needs of
people living in society so that their needs can be satisfied and more revenue can be generated by
company. For gaining competitive advantage in market, managers have to provide good quality
products to customers and satisfy their needs. Products should be made after analysing market
situation and choice of customers because it helps in earning more profit (Islam and Mamun,
2017). So, this is a challenge for managers of Argos company to make good products which
satisfy needs of people living in society.
Technology force – change in technology is one of the main dynamic force that affect firms day
by day and for all firms it is not possible to buy new machines for making innovative and
creative products. This force affects society also because people want good quality products at

low prices and they think that with help of technology new products can be made (Phan, 2021).
Technology reduces cost of production and selling price of product is also low. Managers of
Argos company want to produce products at low prices so that they can generate more revenue
and build good image in market.
Legal force- It means to apply some rules and laws which is made by government so that
employees can work efficiently. Legal force helps in maintaining equality in organisation and all
workers focus on achieving targets. In Argos and Sainsbury company, laws are applied to
maintain equality. Legal force has impact on business and society because when laws are applied
in an organisation then employees are satisfied and work efficiently. So, it is essential to apply
laws so that work can be done in systematic way and employees are satisfied. For accomplishing
targets, managers should satisfy needs of employees and apply laws (Christodoulou and
Cullinane, 2019).
Environmental force: in past few years awareness about environment has increased. Due to this
various environmental acts and polices have been developed that has become important for
Argos to be adhered. It is one of the main driving force that can affect both busiess and society.
This because non adherence of these environmental acts and policies that results in facing legal
issues by organization and can affect society such as increasing CO2 emission can increase
pollution ad affect society.
In the given case study, Sainsbury have been boosted by its takeover of catalogue retailer
Argos. Cost saving improved profits, while adding outlets of Argos in Sainsbury store increase
trading intensity. According to chief executive of Sainsbury company, grocery market remained
“extremely competitive” because generally most of the companies are involved in grocery
business. In early summer availability of stock has been bumpy but now it is normal. In case
study it is mentioned that reducing cost increases profit. It is essential to focus on reducing cost
of production and increase profit of company. When products are provided to customers at
reasonable price then it creates positive image in minds of customers. For accomplishing goals
and objectives of company, it is important to determine dynamic forces and make plans
accordingly. This helps company in satisfying needs of customers and perform better than others.
Porters five force analysis
In order to identify main driving force that can affect business of Argos porters five force
model can be used:

 Bargaining powers of buyers: threat of this force for Argos is high because there are
various competitors in this industry. If Argos do not maintain their quality, quantity and
pricing of products and services as per the competition then it can directly result in losing
buyers. This is because buyers can get better option for desired products and services
from competitors. This can affect business drastically (Goyal, 2020).
 Threat of substitute product: threat of this force is also high for Argos because there are
various substitute products available in market for buyers that can affect overall business
of Argos.
 Bargaining power of supplier: threat of this force is low for Argos because there are
various suppliers available in the market who can readily provide required markets to
Argos in lower price with high quality. So impact of this force upon business of Argos is
lower.
 Threat of new entrant: threat of this force for Argos is lower because economies of scale
for new entrant is high because of which its impact upon business can get reduced.
 Industry rivalry: Threat of this force for business of Argos is high because existing
competition because of competitors in the market in which Argos operate is high that can
affect business of Argos directly.
Globalization: Globalization refers to the process of the interaction and integration between
business entities on an international level (Burlacu, Gutu and Matei, 2018). Argos company
needs to focus more on its globalization strategy as it can help the company to grow and develop
its business on a global platform. Globalization can provide numerous benefits to the company. It
can help the comp-any to wider its customer base, enhance its product reach and increase its
brand awareness among global customers. However, there are many barriers which Argos can
face in the implementation of globalization. It includes loss of cultural identity, foreign work
exploitation, international legislation and incurring tariffs and export fees etc.
Innovation barriers: Innovation propose many challenges to the company (Ávila and et.al.,
2017). Theses barriers can include security issues, budgeting, additional costs and limited time.
These barriers can become a hurdle in the way of innovations in Argos. Another barrier in
innovation which the company might face is the lack of investments and funding.
Innovation

Innovation is the important element for earning profit for an organisation. Managers should
analyse market situation and make changes as per the requirement. Innovation helps in
improving productivity, reduced cost, increased competitiveness. It improves brand recognition
and value in an organisation. Innovation helps in increasing new partnership and relationship,
increased turnover and improved profitability. Sainsbury company is making new and innovative
product so, Argos company can earn more profit. Innovation helps in increasing sales of
company and creates positive image. Nowadays, people want new and innovative product so
managers of Argos company should identify need of people and according to that plans should
be made so that needs of customers can be satisfied. Innovation propose many challenges to the
company (Ávila and et.al., 2017). Theses barriers can include security issues, budgeting,
additional costs and limited time. These barriers can become a hurdle in the way of innovations
in Argos. Another barrier in innovation which the company might face is the lack of investments
and funding.
Critical evaluation of relationship between forces in decision making
Dynamic forces have positive as well as negative impact on an organisation’s functions
and decision making. These forces help in effective strategic decision making process and better
plans can be made for achieving targets of company. It is the responsibility of managers to
identify all the factors and make strategy which is beneficial for growth and development of
organisation (Merendino and et.al., 2018). Managers should take decision after analysing market
situation and determining choice of customers.
Technological force helps in determining about new technology by which cost of
production can be reduced and helps in building good image in market. Change in technology or
introduction of new technology can affect decision making of organisation. It has positive impact
on organisation as with the help of latest technology more revenue can be generated (Devi and
Devaki, 2019). Technology can affect decision making of an organisation because it helps in
completing work more efficiently and better products can be provided to customers. Technology
affects decision making of managers as culture, environment and efficiency of Argos company.
When work is done by machines then employees become lazy and they are not focusing on
achieving goals and objectives of company. Competition is increasing day by day and if
company want to earn more profit then they have to apply new technology. This may affect

decision of managers because may be they made plans according to old machine. So, it is
difficult for manager to make new plans or strategies and they have to face problem.
Political force affect decision making of managers because government can change
policies anytime. For example, if Argos company want to expand their business in other country
and make plans accordingly but government make some changes in trade barriers, tax policy,
trade restriction etc. then managers has to make plans and strategies according to new policies
and rules. So, this may affect decision making and managers have to face issues which may
affect overall performance of company (Gökalp and et.al., 2021).
Economic force affect decision making of company as it includes, inflation rate,
unemployment level and many other factors. For instance, Argos company want to open new
branch but due to increasing competition they are not able to open branch. Demand of product
also affect decision making because if demand of product is decreasing then managers have to
make new plans and identify choice of customers so that product can be made accordingly.
When demand of product increases then company hires more employees and when demand
decreases then they terminate employees. This affect unemployment rate and overall growth rate
of country is affected. So, managers should identify all the factors before taking any decision and
take correct decision which is beneficial for all (Nibbelink and Brewer, 2018).
Legal force affect decision making as when laws are applied then employees can work
efficiently and goals can be accomplished. Laws and rules helps in satisfying need of employees
and they work efficiently to achieve targets. Laws help in maintaining equality at the workplace
and there is no discrimination among employees on the basis of gender, race, caste etc. With the
helps of law and rules, managers can take decision quickly and fair decision is being taken. Laws
have negative impact also as sometimes when managers apply laws and changes are made by
government then managers have to make new policies and plans.
Social force affect decision making of company because products are made according to
choice of customers. Nowadays, choice of people is changing rapidly so, it is difficult to identify
which type of product people want. This is an issue which is faced by managers because people
want new and innovative product. For instance, if Argos company want to open new branch then
managers have to identify choice of customers. Due to increasing competition, trends and choice
of consumer is changing.

So, dynamic forces like, political, economic, social, technological and legal affect decision
making. So, managers of Argos company should take decision after analysing all these forces
and take decision which is beneficial for growth and development of organisation. It is important
to make good plans or strategies so that goals and objectives of company can be accomplished.
Evaluation of organisation’s responses to dynamic forces
There are dynamic forces which affect decision making and working of company. It is the
responsibility of managers to handle all issues and identify market situation before making any
plan or strategy so that goals can be accomplished. Managers of Argos company should
determine all the factors and make plans accordingly. In this contemporary business world, it is
difficult to run business and gain competitive advantage. All the organisation want to generate
profit and for that they have to manufacture new and innovative product to satisfy needs of
customers. It is essential to provide good quality products to customers at low price as compare
to competitors (Bieber and et.al., 2018). For achieving goals and objectives , managers should
focus on trends in market and at the time of making plans keep all the points in mind. Managers
should find solution of problem and be ready to face challenges. In this competitive world, it is
not easy for an organisation to survive so, proper planning must be done so that there will be less
chance of mistake and goals can be accomplished.
Nowadays, every firm want to gain competitive advantage in market and for that they are
performing better than others. Managers identify all the factors that can affect performance of
firm and try to find solution. Now, companies are applying different tools and techniques for
determining market situation and strategy applied by competitors. Managers of Argos company
face political force as they have identified all the factors that can affect their performance and
make plans or strategies accordingly like, restriction of trade, how much tax is to be paid,
amount of tariff barrier to be paid by Argos company. Managers want to expand their business in
other country so before expanding business they identify all the factors that can affect their
business. After analysing all points like, trade restriction, tax policy, tariff barrier and others they
implement their plan and expand business. Companies are responding positively to political
force by identifying tax policies of government, trade restrictions, tariff barriers (Gošnik and
Kavčič, 2021).
For overcoming economic force, Argos would make financial plans in advance and make
second plan also so that business cannot be affected. Every firm want to generate revenue by

satisfying needs of customers and provide them good quality products. To overcome economic
factors managers determine financial priorities, use tools and techniques so that they can perform
better and accomplish goals and objectives of company.
In this contemporary business world, technology is changing rapidly and it is not easy for
managers to purchase new machines. Now, to face this situation managers of firm are firstly
determining choice of customers and market situation. After conducting market analysis, they
decide which product is to be made and on the basis of that machine is purchased. With the
change in environment, managers learn how to deal with technology. Training is provided to
employees so that they can work efficiently on new machines. Technological factor is one of the
important factor because this is used for making good quality products. Managers implement
technology which is beneficial for company and has less cost of production. Employees should
make efficient use of resources and run machines properly so that work can be completed on
time and goals of company can be accomplished ((Capobianco and et.al., 2021).
Response of organisation towards legal force is like all firms are applying laws which is
necessary such as, equality law, fair wages, data protection etc. These are some important laws
which an organisation should apply to avoid issues or problems. Legal force help in handling
legal issues in an organisation and good decision can be taken.
Social force affects performance of a company as choice of customers is changing day by
day. So, to overcome this issue manager nowadays, identify trends and culture in market and
make plans accordingly. In the given case study of Argos, technology is applied which is cost
saving so that more profit can be generated (Moghtadernejad, Chouinard and Mirza, 2020). For
achieving goals, it is important to focus on satisfying need of customers and provide them good
quality products at low prices. Political issue which is faced by Argos company is Brexit posed a
challenge, since 30% of goods that Sainsbury sold came from the EU. In early summer,
availability of stock was bumpy and normal in other seasons. So, these are some issues which is
faced by organisation but they face challenges and run business.
Decision making tools
There are some decision making tools which can be applied by an organisation to address
contemporary drivers for change are, SWOT analysis, decision making diagram, force field
analysis and decision matrix. It is important for an organisation to apply decision making tools so
that better decisions can be taken which is beneficial for growth for company. It is essential to

use some tools and techniques because it helps in making better plans and present things in
different way. This helps managers in taking good decision and goals of firm can be
accomplished (Ishizaka and Siraj, 2018). Decision making tools which can be applied by
managers of Argos company are, Swot analysis, decision making diagram and force field
analysis.
Swot analysis- It means to identify strength, weakness, opportunity and threats of organisation
and of competitor. This helps managers in taking good decision and perform better than others. It
is important for an organisation to determine strengths, weakness, opportunity and threat so that
plans can be made accordingly and goals can be accomplished. Strength means positive points of
an organisation which is better than others and help in gaining competitive advantage in market.
Strength of a company is beneficial in growth and development of firm. Weakness means
negative points or area in which improvement is required. opportunities refer to find areas for
growth of company and more revenue can be generated (Leiber, Stensaker and Harvey, 2018).
Managers of Argos company are responsible for identifying growth opportunities in market and
make plans accordingly. Threats means to determine competitors which can affect performance
of business. In this competitive world, there are many firms providing similar type of products,
so managers of Argos company should identify threats and make better plans to achieve targets.
Decision making diagram- Another tool of decision making which can be applied by an
organisation so that good decision can be taken. Decision making diagram includes six steps i.e.,
follow through, clarity, gather facts, brainstorms, pros and cons and last step is to decide. With
the help of this tool better decision can be taken. Firstly, managers should follow then define
problem or clear all the things. After clarity next step is to gather relevant facts related to issue.
After collecting relevant information, next step is brainstorming. It means to share ideas and
knowledge so that problem can be solved. After completing this step, next is to find pros and
cons of different options so that best one can be selected out of it. Last stage is to take final
decision which is beneficial for growth of Argos company (Yao, Wang and Wang, 2020).
Force field analysis- Force field analysis refers to basic tool for doing analysis. This technique is
based on assumption and from this decision can be taken. Force field analysis helps to think
about pressure in favour or against decision. Managers of Argos company can apply force field
analysis to take decision and there is a process for conducting force field analysis. In this process
there are six steps which can be used by managers of Argos company for growth and

development of firm. First step is to assess the current situation, it means to identify present
situation of organisation. This helps in thinking about solutions which can be used to solve
problem. Second step is to define the objective, it means determine objective that company want
to achieve. It helps in making plans or strategies according to set objectives (Hasangholi Pour
and et.al., 2019). Third stage of force field analysis id to identify driving forces so that better
plans can be made and good decision can be taken. Fourth step is to identify restraining forces,
after that evaluate forces so that good decision can be taken. Last step of force field analysis is to
create an action plan.
Corporate social responsibility refers to management in which companies integrate social
and environmental concerns. Almost all the companies are contributing some amount of their
profit for social development. This helps in creating good image in market. Sainsbury company
is giving some amount from profit for development of society. Corporate social responsibility
helps in enhancing positive relationship with customers, increases profit of company. It helps in
encouraging professional and personal growth. It is essential for an organisation to give some
amount of profit to society because company is taking resources from society and it is their
responsibility to give society back. Managers of Argos company should give some amount to
corporate social responsibility so that they can attract more customers and good image can be
created in market. Corporate social responsibility helps in controlling cost and improving
company’s brand. This helps in attracting people and goals of organisation can be accomplished.
Corporate social responsibility helps in facilitating long term financial success and beneficial in
growth of organisation. There are many barriers in corporate social responsibility such as lack of
awareness of stakeholders, lack of information and financial resources and lack of training.
Stakeholder play a crucial role in an organisation because all the decision is taken after
discussing it with stakeholder. It is essential to take necessary decisions so that company can
earn more profit and it is beneficial in achieving goals and objectives. Stakeholders are having
more experience and knowledge and they can suggest better ideas for achieving targets of
company. Stakeholders can suggest changes which is required to be done so that there will be no
issue in accomplishing targets.
Stakeholder interest: Stakeholder interest refers to the interests of individual who have
interest in the success of business entity. There are many stakeholders in Argos including

management, customers and employees. Every stakeholder have different interest in the
company (McGrath and Whitty, 2017). However, there are many barriers to the stakeholders of
companies such as Argos. They include non-cooperative attitude of the stakeholders, failure to
identify potential conflict areas, poor knowledge of stakeholder management and its i9nability to
identify stakeholders needs and demands.
Cross cullture: In an organisation people are recruited from different countries and there
is difference in their language and way of doing people. All the employees are having different
way of thinking and this creates misunderstanding among employees. cross cultural barriers such
as, anxiety, uncertainity or any other problem. There are differences in values and beliefs in
cultures due to which organisation has to face problem. It is the responsibility of manager to
provide safe and healthy environment to employees and there should be proper communication
so that goals can be accomplished. It is important to have proper communication among workers
at the workplace so that targets can be achieved and there will be less chances of
misunderstanding or confusion. The companies faces many cross cultural barriers which might
include uncertainty, communicational barriers, stereotyping and prejudice. These barriers can
propose various challenges to the Argos company. These barriers can impact international
strategies and pose a challenge in its international growth.
Effective communication: Effective communication refers to the ability to transfer or
convey idea or information from one person to another (Stacho and et.al., 2019). Effective
communication is vital for Argos as it can help the company to foster healthy relationships with
its staff and stakeholders. However there are many barriers in effective communication. These
barriers can become a hurdles in the growth and survival of the company. It may include
hierarchy of the company, organizational structure, poor relationships between employees and
management and attitudes of management.
Contemporary management issues
There are some contemporary management issues which organisation is facing while
running business. It is essential to solve issues faced by company and make better plans so that
targets can be achieved. Every firm want to earn profit and for that they have to perform better
than others and create good image in minds of customers. There are some contemporary issues
like, uncertainty about the future, tracking team productivity, managing communication between
teams, supporting diversity at the workplace, recruiting and selecting right employees. For

solving these issues managers of Argos company should apply some theories so that these issues
can be solved (Hussain, HAQU and Baloch, 2019).
Tracking team productivity
It is the responsibility of managers of Argos company to track productivity of team
members so that improvements can be made if required. This is an issue which is faced by
organisation. For tracking team productivity, performance management cycle theory can be
applied by managers of Argos company. According to this theory, there are four steps i.e.,
planning, monitoring, reviewing and rewarding. First step is to make plans so that work can be
done in systematic way, second step is to monitor performance of every worker. Managers of
Argos company set goals for individual employee and after work is finished evaluation of
performance is done. Third step is to review and make final results. Last stage is to give rewards
according to work done. This theory can be apply in Argos company.
Managing communication between teams
Another contemporary issue is managing communication between teams. In Argos
company to solve this issue, organisational structure is applied in which roles and responsibilities
of every employee is mentioned. In the structure leader of every team is mentioned and who will
guide which employee is also given. All workers have to work accordingly and focus on
accomplishing goals and objectives of company. It is important for an organisation to have
effective communication so that work can be completed on time and there will be no issue
among employees. communication is one of the important factor which helps in achieving targets
(Sedera and Lokuge, 2017). In Argos company there is proper communication which helps them
in achieving goals and objectives of company. So, by applying organisational structure, Argos
company is responding to contemporary management issue which is faced by managers and they
find solution. Effective communication is beneficial for an organisation as it helps in achieving
targets and avoid confusion.
Shaping company culture
Shaping company culture means to provide good working environment to employees.
This is another contemporary issue which is faced by company. For solving this issue, managers
of Argos company apply leadership theory so that work can be done properly and creates good
environment at the workplace. In Argos company work is divided in teams and leader is made
for each team so that there will be no confusion or misunderstanding. It is the responsibility of

managers to apply leadership theory and give instructions to employees so that they can work
efficiently.
Recruiting right employees
Managers of company are responsible for hiring right employees for company who can
work efficiently. In Argos company, managers are following proper procedure for recruiting
employees and all candidates are given equal opportunities. Managers should select best
candidate for company who have all the abilities and skills to complete work on time and
accomplish goals and objectives of organisation. This is contemporary management issue which
is faced by most of the companies and they have to find solution so that performance of company
cannot be affected. It is important to choose right candidate and proper procedure should be
followed.
Supporting diversity at the workplace
Another contemporary issue which is faced by most of the organisations is diversity at
the workplace. It is essential to give equal rights and opportunities to all employees and there
should be no discrimination among workers on the basis of gender, caste, race or religion. In
Argos company, all employees are getting equal treatment and no discrimination is done. In the
company, principles of administrative management theory is applied and some laws are applied
(Sommerfeldt and Yang, 2017). This is an issue which is faced by managers because people are
recruited from different background and it is important to teach them that all employees are
equal. Managers of Argos company give work in teams so that proper interaction can be done
and equal treatment is given to all employees.
Ethics
Ethics is one of the most important management issue that can be faced by Argos that can
affect business (Purvis, Mao and Robinson, 2019). There are various kinds of ethical issues
associated with management issues that can be faced by Argos. Some of them are discrimination,
harassment, privacy, health and safety etc. Some of the main challenges in management of ethics
within Argos organization are: due to high power and favouritism many times employees face
discrimination, harassment or are demotivated. In order to deal with this management issue,
training provision can be focused upon by organization to staff members where they will be
provided training about ethical policies etc. so that ethics within organization can be maintained.

Sustainability
Sustainability is another issue which is being faced by organizations and can affect
business drastically (Hagendorff, 2020.). Sustainability issue can not only affect business but
society as well. Suitability issues that can be faced by Argos are wastage of water and other
resources, excessive usage of electricity, high emission of CO2. There are various kinds of
sustainability challenges that can be faced by Argos such as reducing CO2 emission, reducing
wastage. For overcoming these issues Argos can focus upon providing training to employees and
making them aware of ways in which wastage can be reduced and its importance, they can also
focus upon adopting renewable energy for electricity generation as it will help in overcoming
wastage of energy and resoruce challenge.
Social change: Social change are the changes undertaken by the companies in order to bring a
change in the behaviours to benefit the society and environment (Schatzki, 2019). Argos needs to
create sopcila change so that it can foster goodwill among its customers, employees and
customers. It wioll help the company in creation of new industries and also open up new markets
to generate profits. The companies have the power to influence people's behaviour and this
influence can generate new revenue streams for the company. Social change can open up new
revenue streams for the company, but it too have some barriers. The major barrier that Argos can
face are the economic barriers. These include poverty, destitute and unemployment etc. some
people might resist the change which can negatively influence the company.
CONCLUSION
From the above discussion it can be concluded that, there are some contemporary
management issues which is faced by organisation like, uncertainty about future, regulation and
compliance, supporting diversity, managing communication between teams. Key dynamic forces
impacting on business and society like, political, economic, technological, social and legal forces
has been discussed. These forces affect performance of employees and overall productivity of
company. Critical evaluation of relationship between forces in terms of effective strategic
decision making has been described. Further, evaluation of an organisation’s responses to
dynamic forces in contemporary business world has been discussed.
Managers of Argos company implement new technology for reducing cost of production and
increasing profit. Further, decision making tools to address contemporary drivers for change such
as, swot analysis, decision making diagram and force field analysis has been described.

Theoretical foundation to support identification and application of effect corporate responses to
contemporary management issues has been discussed.

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