Contemporary Management Issues

CONTEMPORARY
MANAGEMENT ISSUES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Mothercare has strategically responded to these drivers of change with consideration for the
nature of the pressures for change...............................................................................................3
Recommendation.......................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Management can be defined as the procedure of organizing and guiding individual and
physical resources in the company so it meets it’s objectives. There is numerous roles such as
motivating, training and recruiting etc. perform by managers in the company. Contempory
management refers as a modern, people-oriented approach that involves in planning, leading,
organizing and supervising operation to gain business’s goals on time. Contempory management
is different from general management because here managers are highly responsible for applying
resources effectively at each level of a company. It helps organization to determine to issues and
opportunities which gives impact on organization performance. To understand role of
contempory management has an example of Mothercare Plc. it is headquartered in Cherry Tree
Road, Hertfordshire, UK. It is operated in 79 countries through it’s retail stores worldwide. It
offers baby products to the customer across the world. The main goal of the company to offer
high quality product to the customer so they get value of their money. The brief study provides
understanding about Mothercare that has strategically responded to driver for change and it’s
impact on strategic decision-making and business activities.
MAIN BODY
Mothercare has strategically responded to these drivers of change with consideration for the
nature of the pressures for change
Online retailing change driver
Online retailing is a process that involves selling company’s products over internet. E-
commerce has been seen as the major transformation in the corporate sector. Almost all
companies have switched to sale its products online at different e-commerce sites or on the
company’s own website. In United Kingdom it noticed that e-commerce trade growth rate is
more than 8% which indicate about the influence of e-commerce trade in business environment
(Elbeltagi and Agag, 2016). Not just economies in developed countries like United Kingdom but
also developing countries like India, China and other developing economies society has been
switched to e-commerce trade. This is an easy medium of procuring goods at a most affordable
price structure. Online retailing is further segregated into different mediums such as e-commerce
trade, internet, social media trade and other source of medium that contribute in improving the

scope of online retailing all across the globe. This concept of online retailing has also provided
sufficient scope to all existing as well as new companies that have entered recently in market.
Online retailing has provided scope to emerge in market to such new entrants.
As per different researches entire business environment is switching to online mode of
retailing due to its convenience. As the emerging demands of society has also improved the
standard of living of peoples in society. Due to mergence of various modern demands available
time for people to do shopping has also reduced. This mode of shopping also allows peoples to
conserve the time in shopping and rather than investing such time in doing other activities with
loved ones (Xiao and et.al., 2017). As per professionals the online retailing becomes the part of
the daily life of the peoples in United Kingdom. As the developed countries is already serving
high level of internet connectivity which has allowed to peoples in United Kingdom to purchase
products over internet. Research has also stated that almost 96% of the internet users are involve
in online retaining in United Kingdom. This statistic is showing the huge involvement of the
people in United Kingdom in online retailing business.
Online retailing is not a old concept of retailing as it emergences after the introduction of
the internet. Over the last one decade the online retailing has become part of the market.
Technological factor involve in PESTEL Analysis tool that channelizes to assess the business
environment has also projected that online retailing is gaining much popularity all over the
globe. As it becomes feasible and accessible for all internet users (Peterson, Kim and Jeong,
2020). Online retailing not just provide easy access of all top brands but it also enable to choose
between plenty of options that also better fulfil the needs of the society. As per the statistics in
United kingdom the online retailing has witnessed the turnover of more than £ 200 billion. More
than 66 million people in United Kingdom are constantly active over internet to conduct the
online retailing and meeting their needs with the support of online retail market.
Features of online retailing
Online retailing is associated with the following features that have improved the
significance of the online retailing in business environment.
Global expansion: Online retailing provides global expansion to all customers. This is among
the key feature associated with online retail business. Customers get the global exposure over