Contemporary Themes in the Hospitality Industry

Contemporary themes
in the hospitality
industry
Table of Contents

INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Importance of change.............................................................................................................3
Who this change is impacting................................................................................................4
What impact will it have on the Industry...............................................................................5
Competition............................................................................................................................6
How this change can happen..................................................................................................6
Recommendation....................................................................................................................7
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10
Books & Journal:..................................................................................................................10

INTRODUCTION
Hospitality industry changing advocate sale and it is becoming important to focus on
how those things are beneficial for the growth and development in business (Bruža, 2018).
Main purpose of this report is to understand the importance of change contemporary
hospitality industry. It is becoming more important for retail sector to focus on change and
how it can be adopted in order to achieve competitive benefits in market. This report is
based on contemporary theme which is artificial robotics in in hotel industry. The
Dorchester, five Star Hotel located in United Kingdom. Hotel provides range of luxury
rooms and suites to customers and guest. This report comprises of overview of the theme,
importance of change, effect on industry competition level cause of change and
recommendations.
MAIN BODY
Importance of change
Change is important to business without which it is not easy for them to accomplish
their goals and mission in proper manner. It is critically important to focus on how change
impacts on organisational activities. In this competitive market, it is becoming necessary to
focus on the reason for change and also in hotel sector changes are bound to be occurring
due to both external and internal factor. Entrepreneurs make ensure that relevant and
effective changes are being adopted (Bryndin, 2019).
Through focusing on these different types of types of changes it is convenient for enterprises
to enlarge their business at wider scale. In context of The Dorchester, it has become necessary
for them to increase their goodwill and awareness market so that better results are achieved. It
is also seen that selected hotel has adopted artificial intelligence and robotics as a massive
change in their business sector and activities through which they are able to carry out
business officials in smart and more efficient way. Technological changes important in
business environment because it helps in achieving of vision and objectives within time
interval which also results in making effective decisions.
Reason to adopt change-
 Helps in accessing to new opportunities- Main importance of adopting change is
that it helps in exploring new opportunities and also selected organisation is it capable
of attracting new customers and guest to business.

 Provide new way of doing work- Another main reason of implementing change is
that implementation of work with new methods and strategies which is beneficial for
growth and development of businesses at higher scale. This is for the student that with
a different way of doing work in enterprise increases profitability and efficiency of
employees accordingly.
For example season hotel has stopped artificial intelligence and robotics like Chatbot’s
which are used by them with purpose of providing better services to their customers and
guest which results in higher delivering of satisfaction. Main reason for adoption of the
chain was that due to this pandemic situation everything is connected with digital sources
and technologies and accordingly the carry out their functions, operation activities. With
adoption of this change, Hotel is capable of providing digital solutions to the problems faced
by their customers within time period and also so it helps them to be more innovative and
provide something new to guest (Çeltek, 2020).
Technology and artificial intelligence driving the business sector and also because of
consumer moving behaviour towards technology is making essential for every organisation to
adopt these technological changes. Moreover, it is also stated that with use of artificial
intelligence and robotics human activities are carried out in more fast way.
Who this change is impacting
Adoption of these is not an easy task and it impact upon overall structure as well as
people who are working. It is necessary for employers to be well aware about how things
can impact positive or negative way. In relation of selected hotel, this becomes necessary for
them to examine who are affected mostly through adoption of new processes and procedure.
In this changing time period, change has a deep impact on different people in the
organisation like employees, shareholders, customers etc. So, when new technologies and
tools are being used in hotels sector employees are being mostly affected because they have
to change their way of working and procedure of doing their projects according to the news
technology and changes (Elsahn, 2018).
It is a time consuming process and also not every subordinate is capable of using new
technologies in industry.
Also adoption of artificial intelligence and robotics impact on customers and
shareholders because they encountered a new form of service delivery process which also
attract them towards Hotel Management and their activities. Furthermore this is also analysed
that detailed decision making processes need to be carried out through which it is easier to