Recent Trends in UK Smart Hotels Industry

SMART HOTELS

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUTION..............................................................................................................................1
MAIN BODY..................................................................................................................................1
Recent trends in UK Smart Hotels industry................................................................................1
REFERENCES................................................................................................................................3

INTRODUTION
Hotel Industry is undergoing tremendous changes and also the disruptions over the decade.
Hospitality industry is growing at very fast speed and is becoming increasing competitive. The
emerging technologies & rising expectations of the guest and customer has caused the growth of
the industry with continuous restructuring. It is important for the hotelier to be updated with the
recent trends undergoing in the market. it is essential for the hotels to shape their business and
the structure of the hotel as per the need and expectations of customers. Present report is based n
the recent trends in the smart hotels.
MAIN BODY
Recent trends in UK Smart Hotels industry.
Hotel industry is performing well in the market. Weak pound has made UK affordable
tourist destination for the international tourists. Industry has growing with the rate of 2.3%. More
tourists will be attracted due to the weaker pounds. Along with the rise also may trends have
made the hospitality industry a good revenue earning source. Trends in the hotels are
Artificial Intelligence
There are number of hotelier who are adopting with the artificial intelligence. Using this
hotels are interacting with their customers in number of ways. AI-fuelled chat-bots to the robots
for carrying out various activities like the hotel check in, room service and hotels are accepting
the guest centric hospitality. Artificial intelligence is reducing the need of human assistance for
the business. This is helping the hoteliers to be active with larger number of customer base and
making changes to meet the expectations of their customers. This is increasing the personalised
experience to the customer of the hotels. Hotels are adopting to changes such as Amazon prime,
Netflix broadcasting over the TV. Improving the guest experience has always been the primary
focus of the hotel industry (Brien, Thomas and Brown, 2017). Cloud based computing and the
artificial intelligence is helping the hotels to achieving their desired goal and objectives more
apparently.
Internet of things
It is emerging as the biggest technological trend in the hospitality industry. It enables the
staff of the hotels to manage the inventory levels and also Smart hotel features enable guests &
staff for efficiently regulating the energy consumption and also for sustainability initiatives. It
also helps the hotels to attract higher revenues. The most common features use by the Smart
1