Contemporary Tourism Issues: Market Potential, Transport Development, Accommodation, Crisis Management, Social Media Influence, Visitor Experience

This report discusses the contemporary issues in the tourism industry, focusing on market potential, transport development, accommodation, crisis management, social media influence, and visitor experience. It explores how these factors affect the economic development of a destination. The report also highlights the emerging tourist market segment and the role of social media in attracting visitors. Additionally, it examines the importance of transport development and accommodation in the growth of the tourism sector. The report concludes with the significance of crisis and risk management in maintaining the reputation of a destination and the impact of visitor experience on the overall tourism industry.

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STUDENT NAME:
STUDENT ID:
TOPIC: CONTEMPORARY TOURISM ISSUES
DATE: 9-2-2019

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Contents
Introduction.................................................................................................................................................3
Contemporary tourism and accommodation issues....................................................................................3
Tourism market potential........................................................................................................................3
Transport development...........................................................................................................................4
Accommodation development................................................................................................................5
Crisis and risk management.....................................................................................................................6
Social media influence.............................................................................................................................7
Visitor experience development..............................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................11

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Introduction
Tourism has a wide role in economic development. There are a majority of tourists who have
explored the country with the influence of social media strategy. Visit Britain is the social media
website that engages several attractions and places to be visited in Great Britain. The UK is the
major destination that is selected in the report. The overall report comprises of several factors
and issues that affect the economic development of the country. The contemporary issues and the
accommodation issues are discussed in the report. The detail regarding tourism market potential,
accommodation issues, transport development consequences, crisis and risk management issues,
visitor experience development sectors and social media influence over destination development
strategy are described. These factors directly or indirectly have an influence over development
thereby it affects the development of the tourism sector and economic development. Attracting
and retaining visitors is the main purpose of a tourism manager. Thereby strategies that involve
attracting visitors are focused on keeping in view the tourist attraction places and sectors. The
report examines the contemporary issues and hotel management sector that are relevant in
destination management (Park 2014).
Contemporary tourism and accommodation issues
Contemporary tourism and accommodation issues are examines in detail with a specific focus on
tourism market potential that has a market segment, transport development issues for a
destination, accommodation development issues, crisis and risk management strategies and risk
mitigation, social media influence for development purpose and visitor experience development
sectors to be focused by marketing manager.

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Tourism market potential
An emerging tourist market segment is to be focused in the UK is discussed while analyzing
current trends in the UK economy. The domestic market is a potential market that can be largely
observed with a flow of tourism each year. Tourism is an important aspect in the UK as there is a
number of visitors who are traveling in the UK with important parameters of including trends of
tourism and destination approach (Monterrubio 2017). Focusing on the emerging tourist market
segment, the UK has encountered a domestic market with travelers age of 25 to 35 years old
(Ritchie, Chien & Sharifpour 2017). The tourist market in the UK has signified that there are
several destinations in the United Kingdom that are attractive and must visit the source for
travelers. These days due to video blog activity and spending leisure time, travelers have focused
on capturing the UK market as the most emphasizing market with a domestic flow that caters the
market. There is a strong growth in the international market even that engages the travelers
outside the UK to visit Britain and London and spend the holidays due to convenience benefits
and capturing a new market. Domestic expenditure has currently raised spending compared to
international expenditure. Global data has expected a trend that focuses on international spending
to be lower than domestic spending. The tourism market potential trends are analyzed with an
effective market strategy. There are socio-economic development factors that have increased the
price and provides amenities to visitors that fuel the growth of package deals for travelers. The
UK is a mature market that seeks to acquire domestic as well as international market. The
tourism strategies have increased the age group of 25 to 35 years old to explore the UK and
enhance business trends. There are omnichannel strategies that provide value to the current deals
that youth are attracted towards.

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Transport development
The influence of contemporary transport development on the growth and development of the UK
is discussed. Transport services provided by the UK government impact the growth in the
economy. There are several strategies that are implemented by the government to influence
travelers and attract them to focus on several confluence factors in the UK (Allee & Kotler
2011). The transport planning and dominant means of the surface is an excellent example that
strengthens the economy. Transport is a crucial factor that enables the use of technology for
growth and development and it builds the civilization to be a stronger impact for early
development. Transport oriented development in London is the greatest example that helps in the
growth of the market. There are a number of newly developed projects in London for transport
services which engage in development opportunities for the economy of the UK. The release of
land adjoining and airspace rail infrastructure states that the economy is trying hard to engage in
development purpose and increase the travel industry (Trauer 2006). The regeneration of King’s
Cross transport hub in central London has restructured the transport hub and continues to roll in
with new projects that are build to link development in the travel industry. Easy transport
services would engage travelers to opt for a transport service that can possibly become an active
purpose to visit the UK. Transport operators in the UK are looking for ways and ideas that help
to capture the market while introducing a new value for areas to develop with new infrastructure.
The cross rail project has raised a huge fund of 0.5 billion pounds for funding the project (Ivlevs
2017). This project will emphasize development opportunities and tend to increase the value of
the real estate industry too.
Accommodation development
Accommodation development gives rise to the hotel industry in the UK. The current trends that
are discussed in accommodation development has a major influence on the development of the

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destination. The hotel growth in the UK has engaged an upward trend in hotel development
opportunities. The hotel market will grow by 4% in 2018 and this surpasses the equation that
new hotel rooms and hotel industry have a development trend. The accommodation development
leads to the development of the hotel industry and at the same time, there is an increase in the
economic rate of the country. The new hotel rooms in 2017 in the UK hotel market are 21,000
rooms that state that the hotel industry in the UK has a major goal to attract visitors and to lead in
the hotel market. In 2018, 6000 hotel rooms have opened a new frame in six months while using
the data from the hotel industry. This encourages the development of the UK economy with a
reshaping structure of cities and areas for development purpose (Raj, Walters & Rashid 2017).
Change in the hotel industry and a good accommodation service leads to a property investment
opportunity. The targeted hotel development opportunity is a prime example such as Knight
Frank’s Hotel Development opportunities. London hotels are at the top priority game that has
increased the marginal occupancy in the year 2018 with an increase in demand for London
destination. The revenue gain in the hotel industry is connected to the tourism industry. The
number of tourist visit leads to the occupancy of hotels which seems to be a globally high-level
sector. Overall occupancy of hotels has recorded to 80% in the year 2018. The forecast remains a
higher rate in the near future and will increase the development of the destination.
Crisis and risk management
Crisis can negatively impact and there are a set of circumstances that the UK destination
managers need to emphasize and find solutions for the marketability and tourism business. Crisis
can damage the economy and can destroy the image of tourism in the UK. The brand and the
tourism destination regions should be severely focused by tourism managers in order to consider
the risk mitigation methods in the tourism crisis (Hsiao 2015). There are two categories of crisis

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such as controlled and uncontrolled crisis situations. Events such as political upheavals,
epidemics, global economic downturn, natural disaster, terrorism, etc are the natural factors that
affect the destination management (Dolnicar, Lazarevski & Yanamandram 2013). These cannot
be controlled by the managers but at times are semi-controlled. The next category of crisis even
includes failure of management, process failure, inappropriate strategic sources, loss of data,
adequate backup services and procedures (Williams & Baláž 2013). It even includes an
equipment failure. There is a tendency that due to integral failures and crisis, there is a risk of
economic growth. Thereby at the same time, it responds that the service and the equipment
failure would drastically focus on the measures taken to improve the strategies that would solve
the problems effectively. The risk is a probability of negative events that may occur in the
tourism business and may lead to a destruction process. There are risk measures taken before the
event occurs and statistically, the figures are measured in order to apply this for a specific area.
The risk assessment process includes establishing the context, focusing on the type of risk that
occur, analyzing the risk, evaluating the risk and taking corrective actions for the same. The risk
category includes economic risk, health-related, environmental, psychological, financial, natural
hazards, product deficiencies, occupational, professional liability, technological and security
risks. These are all related to the UK economy and can hinder in the progress of tourism
development strategies (Gowreesunkar, Séraphin & Morrison 2018).
Social media influence
There is a positive impact of social media influence on branding a destination. The UK has
majorly accepted the use of social media in order to have a powerful influence on the economy
with international tourists attraction strategy. Visit Britain is a social media website that has all
the necessary detail about the tourist attraction places, services, hotels and several amenities that

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the country provides to its visitors. The role of social media in context to acquire a market is
huge and above 89 percent of the travelers get motivated to visit the UK destination. A
significant role is played by social media that influence the stages of development and leads to
inspiration for people who are deciding to visit Britain (Laing 2018). Ninety-nine percent of the
Indian market are aware and use social media as the only tool to take brief information about the
UK economy while visiting in their holiday (Chen & Li 2018). New opportunities are brought by
VisitBritain’s website that influences the visitors while providing them offers to engage with
tourist services. The comments on the website are a positive way to take feedback from visitors
who have visited the place and have enjoyed their stay in the UK. The value satisfaction rate is
higher by customers while reading the reviews on social media websites as it describes the
personal experience of individuals who have visited the place (Becken & Hughey 2013). The
level of trust and confidence is gained with the help of social media websites that engage
Generation Y on the holiday experience in the UK economy. There are several strategies that the
social media website uses to attract tourists such as discounts, offers, amenities, promotional
measures and adequate information about the destination. VisitBritain has all the necessary
details that attract visitors and affect economic development through a destination management
(Uysal 2016).
Visitor experience development
One of the contemporary visitor experience sectors is museums and galleries. The UK has
attracted potential visitors to focus and transform the visitor experience while using principles
and strategies. Charming and passionate museums have led Great Britain to experience growth in
the economy. The museum hack principles are used in order to provide the best service and
practices that the UK independent gains in terms of the tourism development approach (Andrews

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& Leopold 2013). ALVA that is Association of Leading Visitor Attractions has partnered with
London government in order to attract visitors and the working group people. The profile will
raise considerable London attraction places. The important and iconic places such as museums,
castles, galleries and historic houses are mentioned (Rivera, Croes & Lee 2016). Another
contemporary experience sector is the hospitality sector that retains the customers and has
worked hard to achieve success with economic development strategies. The British Hospitality
Association leads to an estimated workforce of 60,000 recruits in the year 2018 while this shows
that the hospitality sector has developed and improved with improved visitor experience.
Enhanced security is provided by the hotel management sector that would enhance the level of
the visitor experience (Richards & Palmer 2010). The improved service in the hospitality sector
is a real example that states that the UK has maintained its position at the 5th place in overall
competitiveness concerning the tourist destination approach. This is according to the World
Economic Forum that presents the ranking with an increase in competitor destinations and
tourism market in the UK. The visa issues have still remained the same with a huge potential
growth that explores a better use of video waivers experience. Hospitality sector and museum
attraction and galleries are the main contemporary visitor experience feedback that has been
researched by visitors while finding the most appropriate reason to visit the UK. The improved
experience in the tourism sector focused on the major events in the UK economy for
development purpose.
Conclusion
The report concludes with the key findings of contemporary issues and accommodation issues in
the UK. Examining several aspects of tourist market potential, an emerging trend that is the
tourist market segment is analyzed. The tourist market segment comprises 25 to 35 years old

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youth who are motivated and attracted towards visiting new destinations. The trend of visiting
new places and exploring the country with the idea of video blogging has made an impact on
Generation Y. This is the main reason that the new emerging market is segmented and targeted
towards the youth. There are appropriate market strategies in order to attract visitors and enhance
the level of tourism development strategy with economic development as the primary objective
to be fulfilled by managers. The transport development factors are considered to be the real
reason that influences the growth and development of the UK market. Transport influences the
growth of the economy and thereby there effective change development strategies in the UK
/market that enhances the technological impact on transport development (Silver & Wrenn
2013). Accommodation development leads to influence in the development of the UK economy
and tourist attraction strategy. There are high rated hotels that gain importance in the hospitality
industry. Another aspect of accommodation is to attract visitors as being one of the visitor
experience sectors. Crisis and risk management may lead to a potential risk to the economy
thereby all the relevant factors are mentioned in order to focus on development purpose and
provide safety to the destinations. Social media influence is described as one of the significant
factors that can lead to inspiration for visiting new places. Visit Britain is the national website of
the UK economy that describes the attractions and places to visit the UK. The use of social
media has drastically improved in a decade thereby using a social media marketing strategy that
influence the visitors is the wise decision. The report concludes with the visitor experience
sectors that are museums and hotels in the UK. Tourism development in the UK has made a
positive impact on visitors as there are several reasons to explore the UK.

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