Contemporary Travel and Tourism Industry : Assignment
Added on 2020-10-05
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ContemporaryTravel and TourismIndustryTable of Contents
INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Discuss key milestones in development of travel and tourism industry and how they haveshaped the industry.................................................................................................................1Identify different elements of travel and tourism industry and explore their interrelation tocreate tourist experience.........................................................................................................2Determine different factors that affect tourism behaviour.....................................................4Explain models of motivation and how they influence consumer decision-making process5Identify recent and emerging patterns and trends in international travel and tourism industry.7Examine the factors affecting popularity of range of global destinations.............................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONTravel and tourism refers to activities of travelling and staying away from home due toreasons of business, leisure or recreation for not more than one year. It includes accommodationservices, restaurants and banquet and conference hall (Vellas, 2016). The report covers keymilestones in development of travel and tourism industry, identification of various elements andtheir interrelation and determination of different factors that affect tourist behaviour. Along withthis, models of motivation and their impact on consumer decision-making process and recent andemerging trends in international travel and tourism industry are identified. Furthermore,examination of factors influencing range of global destinations are discussed. MAIN BODYDiscuss key milestones in development of travel and tourism industry and how they have shapedthe industry In the 19th century, tourists started enjoying holidays and it became way of tourism. Inthe 29th century, individuals prefer to travel for luxury and spending leisure time. Tourismbusiness gained the popularity in the 19th century where people would travel to a differentcountry in order to stay there. This was done either for business or pleasure. This sector hasundergone a huge evolution such as transportation system got changed and more advance wayshave been introduced in this line to make it easy for tourists. UNWTO defined, “Tourism is a collection of activities, services and industries whichdeliver a travel experience comprising transportation, accommodation, eating and drinkingestablishments, retail shops, entertainment businesses and other hospitality services provided forindividuals or groups travelling away from home.”Travel and tourism industry is fastest growing sector in UK economy which contributesmajorly in development. It brings huge opportunities for local businessmen and country throughgeneration of jobs, foreign exchange, increased revenue etc. Since, it expanding and increasingevery year with a rapid pace, UK has come far with evolution in this industry. The developmentsin travel and tourism industry and how they have shaped it has been discussed: The UK government prepared a plan for expansion for business at Highlands and Islandswas done with a view to take this business at high and larger degree. Also, they exploredopportunities in the villages and rural areas of UK which attracted tourists from worldwide.1
Along with this, various tournaments and winter sports were highlight of UK which, afterobserving, need for improving services related to seating arrangement and restaurants facilitieswere analysed (Boniface, Cooper and Cooper, 2016). Investment was done to take actions.history oftourism Furthermore, new hotels were constructed to ease accommodation. This schemeincreased level of commercial operations based on market value of each hotel. After few years, UK government felt the requirement to increase awareness abouttourism in the country for which national advertising campaign was held. An attractiveadvertisement was shot which captured the beauty of UK and provided some glimpse of historyand culture. It was broadcast worldwide to attract tourists from different countries. Furthermore, a full fledge finance co-ordinated network of Tourist Information Centreswere incorporated with an aim of helping people inquiring about UK tourism related questions.Magazines were printed and published in UK and international. Few years later, a concept ofsport-based holidays emerged for which efforts were taken. Sports like walking, fishing, sea-angling etc. were introduced (Nezakati and et. al., 2015). Legislations like Development of Tourism Act, 1969 was passed for promoting tourism.Along with this, tour packages were introduced with heavy discounts. New five stars hotels wereopened which saw presence of celebrities and popular businessmen. This again attracted hugenumber of tourists. Currently, corporations like Thomas Cook and other entities of all sizes hasstarted providing online services. All the major points mentioned above have greatly shaped the industry by increasing thebusiness in this sector. This has helped local people in earning income which raised theirstandard of living. Furthermore, UK government earn good amount of revenue by collectingtaxes from tourists and utilises for improvisation of infrastructure and restoring of historicalplaces. Also, foreign exchange are gathered which provides a base for sterling to remain strong.Along with this, more jobs have been created and this will be continued with the expansion ofthis sector. Advancement in technology has also bee introduced in airways that has parentcompany in UK. However, problem of accommodation is still there which needs to resolved byopening new hotels at all scale which can fulfil demands of majority of tourists. However,service quality should remain same which is the core element of UK travel and tourism industry. 2
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