Responsibilities of marketing Assignment
Added on 2021-05-12
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CONTENTSTASK 1 – DEFINITION OF MARKETING..............................................................................2TASK 2: ROLES AND RESPONSIBILITIES OF MARKETING..........................................31. Listen to customer needs:.........................................................................................................32. Track trends and monitor competition.....................................................................................43. Help improve sales processes and customer............................................................................5TASK 3: MARKETING INFLUENCES AND INTERRELATES WITH OTHER FUNCTIONAL DEPARTMENTS OF YOUR COMPANY......................................................61.Customer Service Department..............................................................................................62.Human Resources Department.............................................................................................73.Finance Department..............................................................................................................7REFERENCES..............................................................................................................................8
TASK 1 – DEFINITION OF MARKETING Marketing is the activity, the collection of organizations and methods to creating, distributing, transmitting and exchange inputs that can yield interest to customers, buyers and the community at large (AMA)The advertising process includes ways of creating prices that can satisfy consumers ' desires. It ranges far more than one action that allows companies to define consumer issues and then evaluate business possibilities. Afterward,ideas and techniques are entirely based on the preceding analysis, then, decisive processes are made to obtain method desires. Then, the branch operates the plan is launched. At last,calculations and guidelines are necessary to reveal and modify the strategy on a routine basis whilst wanted because of the constant exchange of the market beyond regular time. In this example, maintaining and coping with actions towards sustainable improvement is essential for Vietjet air’s marketing method, Vietjet has a uniquenessin bringing the brand image to customers in a unique way is an agile young airline image.The tactic Vietjet Air carries out was implemented by the British Virgin Atlantic airline in the face ofits "strong" Uk airways. And at that time, Virgin Atlantic was a huge success. (Le Anh, 2018)The promotional value is created by the effectiveness and profitability of the services or package and by the greater level of the goods or services that appease the expectations of the purchaser. The price is regularly prompted through the functionality of the product or the patron's feel for the logo. Shoppers spend their hard-earned money to gain back the cost of the service or item and it will be measured on just the grounds of their gratitude. In this situation, Vietjet Air guarantees the emergence of a global aviation organization with a large population throughout the region and the industry, which is now developing not the most productive aviation products, but the e-commerce network still offers commodities, is a customer-friendly product that focuseson. Therefore, it must be more differentiated after a non-public flight. Not the most useful because of their excellent advertising and marketing policy and impressive crimson emblems, not merely because they operate in cheap channels that make the expenditure available for those who are also eligible, but because of the rate of economic growth, revenue and profit signals are
exceedingly remarkable. Safety–Fun–Cheap–Punctuality is really what Vietjet Air clings to establishing logo value for customers already at this stage of the year.Marketing consumers are individuals or firms who have desires and aspirations and are willing toinvest cash or supplies to gain the cost of the items or promotions they have purchased, to address customer expectations, corporations need to carry out further surveys to develop market insights. Then the corporation can figure out how to fulfill the wishes of customers. They consider that generation can increase their lives by making them sense deeply connected to other human beings and the world around them, and they're aiming at suppliers starting up exciting possibilities, new studies.Most individuals would like to have a car to walk out of the storm, inhaling dirt, but only a few people are able and willing to buy one. And not only has the company to quantitatively see how many customers want to have their goods, which is more crucial to quantitatively see how many people are ready and able to afford them.Marketers do not create demand, there were needs prior to marketing. Those who do advertising, along with other influencing factors in culture, have an effect on their preferences. The effect of the application by making the product suitable, appealing, affordable and easy for the target customers to receive.TASK 2: ROLES AND RESPONSIBILITIES OF MARKETINGAdvertising function is management orientated activities that facilitates any employer to attain itsfavored enterprise purpose. The advertising and marketing functions are very commonplace frombusiness enterprise to agency seeing that successful groups use powerful advertising plans the world over. these functions include marketing statistics control, Distribution, Product, Pricing, promoting, selling, Financing in most of the cases (Dibb, S. and Simkin, L. 2013). To render every company competitive and success in general, these roles are closely intertwined with each other. They are able to broadly discuss approximately the roles and obligations of these characters in case of Vietjet Air:1. Listen to customer needs: To attain success in an advertising and marketing campaign, corporations need to get toward the customers and discover what they need. This will also be achieved on every internal and external
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