Leadership and Business Environment

This study material explores the concepts of leadership and business environment. It discusses the SWOT analysis and PESTEL model in the context of Amazon, evaluates different leadership styles, and provides recommendations for successful business growth. The document also covers corporate ethics and social responsibilities. Suitable for students studying business and management courses.

Leadership and
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Explain the SWOT analysis and PESTEL model in the context of Amazon..............................3
Critically analysis the changes of PESTLE factors which affecting opportunities and threat and
how organisation strength, threat and weaknesses affecting opportunities.................................5
Evaluate the different leadership styles and comment on Amazon leadership style...................7
Recommendations which leadership style is suitable for amazon and helps to successfully
grow a business............................................................................................................................8
Examine corporate ethics and social responsibilities which using by organisation....................9
Reflection...................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment and leadership both are the important concept towards tea company
and for this it includes several Tools and techniques in terms of smooth functioning of business
operations. It undertakes several leadership styles which is used by company in terms of
accomplishing prominent goals and objectives within the stipulated period of time (Kane and et.
al., 2019). Leadership is important in terms of motivating individuals and guiding them towards
the effective performance. To carry forward the report Amazon is considered which is an E-
Commerce company situated in United States and prominently offer a wide range of products to
their customers. Moreover, report undertake effective analysis of internal and external factors
that impact the business situation considering the help of prominent frameworks and models.
Moreover, it also undertakes several industrial styles and corporate ethics and social
responsibility of company.
MAIN BODY
Explain the SWOT analysis and PESTEL model in the context of Amazon.
SWOT Analysis
This framework is helpful in terms of analysing the strengths and weaknesses on the
grounds of implementing new tactics and strategies which is useful in terms of eliminating
threats and weaknesses of an organisation by offering suitable opportunities which are useful in
gaining competitive advantage. In terms of Amazon it is useful to accomplish desired goals and
objectives in the given period of time.
Strengths:
 It is the well-known and famous online retailer that offer wide range of commodities at
the best range of price. Moreover, undertake several pricing strategies including
differentiation cost leadership and focus which are helpful in order to attract large
number of customers.
 Besides this Amazon tends to gain suitable comparative advantage in terms of
considering effective Technology to defeat their competitors (Bratton, 2020).
 With the help of prominent of rings of the prime services of Amazon company has the
opportunity in terms of expanding its business operations to and hence its customer base

by considering prominent distribution of network system by effectively reaching suitable
production services to their customers.
Weaknesses:
 The biggest weakness of company is considering the diversification strategy by putting
emphasis on the retail store of books but it is not effective for Amazon considering the
core competency as by this company can lose its strategic advantage.
 Besides this company also offer online booking of commodities and free shipping by
which they lose their profit margin.
 Along with this company also with difficulty in terms of expansion of business as a
single retailer within the dynamic market area as Amazon undertake zero business model
which include operational cost but it cannot manage profitability in effective manner.
Opportunities:
 The prominent opportunity for Amazon is that they can accept online payment mode
which is quite effective for their customers considering the flexible process and
undertaking current business scenario for the online shopping.
 It tends to offer several products and services undertaking their own brand name which is
quite attractive for the large number of customers (Cortellazzo, Bruni and Zampieri,
2019).
 Amazon also expand its business operation in terms of improving its product portfolio for
effective offerings for their customers and consider a global footprint regarding the easy
access for the several sites to gain competitive advantage.
Threats:
 The biggest threat for company is that most of the people cannot consider online
shopping because of security issues.
 Amazon also use aggressive pricing strategy towards their products and services.
 Besides this Amazon also face cut throat competition that impact the productivity and
profitability of company.
PESTLE Analysis
PESTLE analysis is useful in order to identify the external environment and also prepare
for the suitable strategies to gain competitive advantage in terms of enhancing productivity of

company. Undertake several factors which include various risk factors and strategies in terms of
overcoming from them which is discussed as below:
 Political: It is undertaken as the essential factor which include political stability
government policies norms and Standards. It undertakes several imposed government
regulations and situations towards the company that need to be undertaken by Amazon
considering suitable rules and conditions (Han, Wang and Yan, 2019). Moreover, the
political condition of United States is quite strong and stable by which Amazon does not
face any sort of barrier in terms of smoothening and functioning of business activities and
also follow government norms in terms of expanding their business in other countries.
 Economical: It includes several factors considering interest rate inflation tax rate and so
on. It depicts the economic condition of United States which is quite stable and strong in
terms of developing their business effectively full stop in terms of Amazon company
prominently undertake and manage their demand and supply by considering several
economic factors and rates.
 Social: This factor undertakes various components including values culture attitude and
so on towards the products and services of company (Kempster, Maak and Parry, 2019).
In relation with Amazon the undertake effective research considering the customer
preferences taste and market trend on the grounds of developed commodities which is
useful to improve profitability and productivity of company.
 Technological: It is undertaken as the leading information technology by considering the
updated technical factors that helps in serving prominent services to their customers. It
tends to undertake social media platform in terms of promoting their products and online
services as well which is offered to their customers. It is useful for Amazon to increase
profitability and prominent to reach towards the products and services of customers.
 Legal: It includes various factors considering the wages act Labour Law employment
legislations and many more (Bhaduri, 2019). In relation with Amazon they need to
consider various laws for the import and export of products and perform their business
operations under the standards effectively by considering their own policies as well.
Therefore, Amazon need to consider these standards and policies in order to expand their
business activities.

 Environmental: It depicts the suitable business model that survive for the longer period
of time on the grounds of considering environment friendly products and services.
Besides this respective company use several techniques and approaches in terms of
serving towards tin government that prominently improve their overall performance
(Kempster, Maak and Parry, 2019). In terms of Amazon the consider recycling and
biodegradable commodities that leads to improve sustainability of business.
Critically analysis the changes of PESTLE factors which affecting opportunities and threat and
how organisation strength, threat and weaknesses affecting opportunities
Company prominently used PESTLE factors in terms of having suitable impact on the
productivity and profitability of company which is important to identify as per the planned
strategies. It undertakes several factors that impact on the prominent opportunities and threats
which are discussed below:
 Political factors depict the prominent norms which are imposed by government including
suitable regulations and rules by which company need to follow in terms of considering
the suitable opportunity for business in terms of effectively running their business
operations as due to the policies which is favourable to improve business productivity of
Amazon in the dynamic business market. Besides this the political condition of United
States is quite good and stable that become opportunity for company.
 Environmental factor is essential for company as economic condition of United States is
good witch become opportunity for Amazon in terms of expanding their business to a
complete competitive advantage (Villaluz and Hechanova, 2019). Besides this it
undertakes increased tax rate that can become threat because of high payment of excise
duty and impact profitability of company.
 Social factors of Amazon undertake prominent market research in order to know
preferences and demand of customers considering the situation and their bases sir for the
large number of customers. It become the suitable opportunity in terms of developing
brand image of customers. It also considers customer taste and preferences that can
become threat because of impacting brand image because of not accomplished suitable
needs and wants of customers.
 Technological factors play an important role by which Amazon consider advanced
technology that helps in developing and gaining opportunity to enhance the brand image

and market area (Schwatka and et. al., 2020). Along with this it undertakes suitable
technological changes for the fast and dynamic market conditions which is unfavourable
for company and also become threat that impact the business activities.
 Legal factors are important as a defect several laws and legislation of Amazon by
identifying prominent factors which need to be followed by a company and consider
several opportunities to expand business operations. In terms of Amazon we cannot
considered suitable laws which is difficult to operate their business functions and also can
become threat for company.
 Environmental factors undertake prominent sustainability which relies on effective
techniques which are used by company that should be environment friendly as it can
become opportunity in terms of having effective survive in market for the longer period
of time (Jevšenak, 2019). Besides this company considered suitable changes in their
policies by considering recycling of wastage products it is not harmful for the
environment and brand image of company.
Therefore, the biggest strength for Amazon is that company prominently opt advance
technology which is useful in terms of illuminating threat as it leads to offer several numbers of
comparators which are present in the market area as by this company consider effective use of
technology to accomplish competitive advantage in market. Moreover, developing brand image
considering the improved profitability and productivity is fulfilled with the help of CSR. Along
with this company undertake several weaknesses of products and the biggest weakness is online
offerings to their customers regarding the payment issues as per this most of the customers are
not convinced to pay by the online platform that can leak their personal details and information.
Evaluate the different leadership styles and comment on Amazon leadership style
Leadership to practice the competence of management in terms of accomplishing several
goals and objectives it is essential to take decisions in terms of motivating others to reach
towards the suitable potential to increase the growth of business. Company also used several
leadership styles in terms of improving the productivity of company. In regard of this various
leadership styles are followed by the American online retailers and so Amazon as well which is
mentioned as underneath:
Authoritarian leadership style: This leadership style prominently put emphasis on
completing task at the given period of time and also have suitable control to one person. This

leadership style is not concerned with getting input from the members of company. In regard of
this the time of leadership style is effective to reduce the time-consuming process by sharing the
perspective of employees (MEIYANI and Putra, 2019). It depicts the prominent structure which
is suitable invisible for all the members of company and offer suitable results to the unsatisfied
workforce and a conflict among the management and workers. It undertakes restrictive nature of
leadership style that destroyed scope for the creative factors and also limit suggestions for the
team worker.
Democratic leadership style: This style is concerned with the basic concept of
involvement of employees. This type of leadership is just opposite to the autocratic leadership
style as it prominently motivates workforce to come in front of the employers with their
perspective and suitable opinion for company. In this employees’ feel motivated and valued
towards the leadership style and work effectively to involve with the advent properly. At least to
undertake improve productivity and enhance the performance of company.
Transactional leadership style: This style prominently focuses on enhancement of
productivity at the workplace which is offered today employees in terms of reward for their
work. Independent relationship focuses regarding the completion of work in in given period of
time by mistake and receive benefits from the leaders (Auvinen and et. al., 2019). Along with the
suitable drawbacks of transactional style that effectively lead towards the qualities which are not
transferred to employees in terms of developing for over wanting of workforce of company.
Transformational leadership style: It is undertaken as the effective leadership style
which undertake the imaginative situation concentrating the growth and success regarding the
future of company. For this the transformational leader tents to use suitable goals and objectives
of company in terms of motivating workforce (Iqbal and et. al., 2020). Moreover, the suitable
objective of leader is to prominently transform Their employees undertaking the securing growth
for the company. The leadership style is opted by company Conjuring the effective expansion
and growth of the responsibilities of employees.
Therefore, the suitable leadership style is used by Jeff Bezos transformational leadership
style and towns of running their business effectively. This leadership style is useful in terms of
overcoming several drawbacks considering the productivity of an organisation. It undertakes the
effective management that prominently inspired their workforce to share their opinion and
involve workforce in terms of eliminating imperfection by offering suitable skills. For this the

prominent values of company include faith of workforce and prominent efforts which day out
spoke regarding the negative impact at the workplace and also the decision making of
employees.
Recommendations which leadership style is suitable for amazon and helps to successfully grow a
business
By considering the above discussion it is effective for Jeff Bezos to consider
transformational leadership style in order to prominently manage business activities and
respective running of business operations at the market area. Jeff Bezos tends to consider
prominent capabilities in terms of eliminating drawbacks of company. It undertakes several
factors for effective leadership style it is essential for Amazon to enhance the productivity and
profitability of company.
Therefore, it is recommended that complete to consider autocratic leadership style which
is useful to eliminate conflict and effective growth to gain competitive business advantage. This
style depicts the centralised decision making for the team members considering the perspective it
is not considered prominently for the decision making by the top management as it is less time-
consuming process that help in eliminating confusion among workforce. Along with this
company also concern democratic leadership style by which they can get effective level of
involvement of their workforce undertaking the suitable ideas and opinion of employees in terms
of having and hence level of decision-making process.
Besides this company also used prominent system due to the valuable asset of company
considering the encouragement and motivation for the profitability of company. Along with this
Amazon also opt transactional leadership style in terms of improving overall performance of
employees by undertaking the enhanced performance level in terms of offering rewards
effectively by considering the reward system improve the productivity of company. It is the
effective method for motivating force which depict the suitable accomplishment of task in the
given period of time.
Besides this it is also recommended that company can also consider hierarchical
organisational structure that undertake effective flow of information. It considers the
subordinates that report for the employees and managers by facing problem in terms of smooth
functioning of business activities as it undertakes prominent communication for the elimination
of confusion and conflicts regarding the running of business operations.

Examine corporate ethics and social responsibilities which using by organisation
Amazon is the well-known and leading E-Commerce company that offer secured and
healthy working environment for their work force. Complete tense to conduct business activities
on the grounds of Corporate ethics and also perform several social responsibilities effectively.
For this customers and employees both are essential for company in terms of playing important
rule for the CSR activities which are discussed as below:
Amazon supporting local communities: Amazon effectively support The Business
models and small retailers in terms of preventing them from the impact of covid-19 as it is the
prominent situation considering the huge impact on the business units towards there shutdown
(Hooper and Potter, 2019). For this Amazon community support other services by joining hands
and becoming partners and also donate towards the various programs in terms of developing
electronic devices by offering gift cards to their customers.
Gender equality and minorities: It undertakes effective working structure of company
and depict that the does not consider minor individuals for the learning off complete by
performing towards the corporate social responsibility by undertaking the resource group of
workforces (Kim, 2019). It is undertaken as prominent offerings for the chance of female
individuals by considering the new launch of business ventures and perform social responsibility
by supporting their project that leads to attract large number of female entrepreneurs.
Energy consumption programme: Amazon communalism deal in cloud computing in
terms of having effective amount of investment for the Solar Energy which is useful for smooth
running of business operations. The basic objective of company considers the renewable energy
and also invest for the solar system.
Hence Amazon plays an important role for defective functioning and working for this
society by organising several programs with the name of corporate social responsibility and also
undertake corporate ethical practices considering the code of conduct of Amazon.
Reflection
From the above research I feel that Amazon is the well known and famous e commerce
company with good brand image among large number of customers. In regard of this the CEO of
company tense to use effective leadership style by which it impacts the iconic personality of
leader. Along with this leader face lot of challenges and barriers in terms of moving forward
their business and prominently develop business model. Considering the small retail online book

store Jeff bezos face lot of failures and challenges and after decided to take prominent steps in
terms of becoming most successful and growth of company. In regard of this I have learnt
several things from his life considering the capability and skills and several leadership styles is
useful for my own career development in terms of becoming effective leader undertaking the idol
of Jeff bezos to achieve prominent career goals.
Besides this company prominently in several aspects including Cloud Computing
Technology glossary business and so on and also offer a large number of of services to their
competitors in the market area undertaking several techniques effectively analyse oral
environment in terms of developing prominent strategies. Besides this I have done suitable
research and then prepare report in terms of grasping affective factors and positive points of Jeff
bezos for my career development. In regard of this I prominently conduct research with the help
of several techniques in terms of improving the profitability of company and also Undertaker
videos management style in terms of enhancing performance. Therefore, I prominently take
suitable measures which are helpful in terms of moving forward for the career and helps in
developing suitable strategies to accomplish success in life.
CONCLUSION
From the above report it has been reasoned that, it incorporates the different apparatuses and
strategies which using by organization serves to investigated the outer and inward climate, for
example, PESTLE and SWOT model. It includes Amazon utilizing this model since it effectively
inspects the economic situation and likewise growing new methodologies to upgrading benefit
and efficiency of organization. On that premise association basically broke down the PESTEL
factors just as different authority and the board style. It includes proposal and association took an
interest in CSR movement.

REFERENCES
Books and Journals
Auvinen, T and et. al., 2019. Evolution of strategy narration and leadership work in the digital
era. Leadership, 15(2), pp.205-225.
Bhaduri, R.M., 2019. Leveraging culture and leadership in crisis management. European
Journal of Training and Development.
Bratton, J. ed., 2020. Organizational leadership. SAGE Publications Limited.
Cortellazzo, L., Bruni, E. and Zampieri, R., 2019. The role of leadership in a digitalized world: a
review. Frontiers in psychology, 10, p.1938.
Han, Z., Wang, Q. and Yan, X., 2019. How responsible leadership motivates employees to
engage in organizational citizenship behavior for the environment: A double-mediation
model. Sustainability, 11(3), p.605.
Hooper, A. and Potter, J., 2019. The business of leadership: Adding lasting value to your
organization. Routledge.
Iqbal, Q and et. al., 2020. A moderated-mediation analysis of psychological empowerment:
Sustainable leadership and sustainable performance. Journal of Cleaner
Production, 262, p.121429.
Jevšenak, S., 2019. The Millennials’ Effect: How Can Their Personal Values Shape the Future
Business Environment of Industry 4.0?. Naše gospodarstvo/Our economy, 65(1), pp.57-
65.
Kane, G.C and et. al., 2019. How digital leadership is (n't) different. MIT Sloan Management
Review, 60(3), pp.34-39.
Kempster, S., Maak, T. and Parry, K. eds., 2019. Good dividends: Responsible leadership of
business purpose. Routledge.
Kempster, S., Maak, T. and Parry, K. eds., 2019. Good dividends: Responsible leadership of
business purpose. Routledge.
Kim, S.L., 2019. The interaction effects of proactive personality and empowering leadership and
close monitoring behaviour on creativity. Creativity and Innovation
Management, 28(2), pp.230-239.
MEIYANI, E. and Putra, A.H.P.K., 2019. The relationship between islamic leadership on
employee engagement distribution in FMCG industry: Anthropology business
review. The Journal of Distribution Science, 17(5), pp.19-28.
Schwatka, N.V and et. al., 2020. Total Worker Health Leadership and Business Strategies Are
Related to Safety and Health Climates in Small Business. International Journal of
Environmental Research and Public Health, 17(6), p.2142.
Villaluz, V.C. and Hechanova, M.R.M., 2019. Ownership and leadership in building an
innovation culture. Leadership & Organization Development Journal.