Leadership Styles at Amazon

Leadership and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Explain the SWOT analysis and PESTEL model in the context of Amazon.............................3
Critically analysis the changes of PESTEL factors which affecting opportunities and threat
and how organisation strength, threat and weaknesses affecting opportunities.........................6
Evaluate the different leadership styles and comment on Amazon leadership style. ................7
Recommendations which leadership style is suitable for amazon and helps to successfully
grow a business...........................................................................................................................9
Examine corporate ethics and social responsibilities which using by organisation. ...............10
REFLECTION .........................................................................................................................11
CONCLUSION ..........................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Leadership and Business environment which refers to using various tools and techniques
in order to smoothly running their business operations. It includes various leadership style which
using organisation which result as achieving organisation goal and objective of company. The
report is about Amazon which are situated in United States. It providing wide range of products
and services to customer (Aldhaheri, 2017). The paper consist is the internal and external factors
which influencing business situations so analysed the PESTEL and SWOT model. It involves
leadership style as well as corporate ethics and social responsibility of company.
Main Body
Explain the SWOT analysis and PESTEL model in the context of Amazon.
SWOT Analysis
This is tool and techniques which utilising most of companies in order to examine their
strength and weaknesses on that basis organisation formulating new strategies which helps to
minimizing the weaknesses and threats of company as well as opportunities helps to gaining
competitive advantages. In relevance of Amazon, it utilised this tools in order to achieving
organisation goal and objective of company.
Strength Weaknesses
 It is one of the biggest online retailer
which providing wide range of
products and services.
 It includes using various pricing
strategies such as cost leadership,
differentiation and focus which helps to
attracting large numbers of customers
(Amayreh, 2020).
 Amazon is gaining competitive
advantage which result as using high
tech technology so easily beat their
competitors.
 It is one of the opportunity to expand
 The biggest weakness of organisation is
using diversification strategy in order
to focusing on retail store of books so it
is good strategy but organisation not
using this as core competency &
loosing strategic advantages.
 Organisation providing online booking
of products and services as well as free
shipping so it losing their margin and
affect the profitability.
 It is difficulty face to expansion of
business in order to single online

their business operations and increasing
large numbers of customers.
 It involves using effective distribution
and network system which easily
reached products and services to
customers.
retailer so emerging new market.
 Amazon is zero business model which
includes they operational cost
increasing but they cannot managing
their profitability properly.
Opportunities Threats
 It is one of the opportunity for E-
commerce company which accepting
online payment mode so most of
customers using because it is flexible
process and current scenario most of
individuals like online shopping.
 It providing various products and
service under its own brand name so
easily attractive large numbers of
customers.
 It expand their business operations so
organisation enhancing their product
portfolio in order to various offering for
customers.
 Amazon using global footprint and
easily access on different sites so
gaining competitive advantages.

 The biggest threat for an organisation
most of people cannot like online
shopping and security issue.
 Another weaknesses for organisation
using aggressive pricing strategy so
other competitor law suit against their
pricing and policy (Anderson, 2017).
 Amazon faces cut throat competition at
marketplace which affect their
productivity and profitability of
company.
PESTEL is frame work which helps to analysed the external environment in order to
prepared their strategies which result as gaining competitive advantages as well as enhancing
profitability and productivity of company (Christoffels, 2019). There are ample numbers factors
are included which are discussed below.