Leadership and Business Environment

Leadership and
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Explain the SWOT analysis and PESTEL model in the context of Amazon..............................3
Critically analysis the changes of PESTLE factors which affecting opportunities and threat and
how organisation strength, threat and weaknesses affecting opportunities.................................5
Evaluate the different leadership styles and comment on Amazon leadership style...................7
Recommendations which leadership style is suitable for amazon and helps to successfully
grow a business............................................................................................................................8
Examine corporate ethics and social responsibilities which using by organisation....................9
Reflection...................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment and leadership both are the important concept towards tea company
and for this it includes several Tools and techniques in terms of smooth functioning of business
operations. It undertakes several leadership styles which is used by company in terms of
accomplishing prominent goals and objectives within the stipulated period of time (Kane and et.
al., 2019). Leadership is important in terms of motivating individuals and guiding them towards
the effective performance. To carry forward the report Amazon is considered which is an E-
Commerce company situated in United States and prominently offer a wide range of products to
their customers. Moreover, report undertake effective analysis of internal and external factors
that impact the business situation considering the help of prominent frameworks and models.
Moreover, it also undertakes several industrial styles and corporate ethics and social
responsibility of company.
MAIN BODY
Explain the SWOT analysis and PESTEL model in the context of Amazon.
SWOT Analysis
This framework is helpful in terms of analysing the strengths and weaknesses on the
grounds of implementing new tactics and strategies which is useful in terms of eliminating
threats and weaknesses of an organisation by offering suitable opportunities which are useful in
gaining competitive advantage. In terms of Amazon it is useful to accomplish desired goals and
objectives in the given period of time.
Strengths:
 It is the well-known and famous online retailer that offer wide range of commodities at
the best range of price. Moreover, undertake several pricing strategies including
differentiation cost leadership and focus which are helpful in order to attract large
number of customers.
 Besides this Amazon tends to gain suitable comparative advantage in terms of
considering effective Technology to defeat their competitors (Bratton, 2020).
 With the help of prominent of rings of the prime services of Amazon company has the
opportunity in terms of expanding its business operations to and hence its customer base

by considering prominent distribution of network system by effectively reaching suitable
production services to their customers.
Weaknesses:
 The biggest weakness of company is considering the diversification strategy by putting
emphasis on the retail store of books but it is not effective for Amazon considering the
core competency as by this company can lose its strategic advantage.
 Besides this company also offer online booking of commodities and free shipping by
which they lose their profit margin.
 Along with this company also with difficulty in terms of expansion of business as a
single retailer within the dynamic market area as Amazon undertake zero business model
which include operational cost but it cannot manage profitability in effective manner.
Opportunities:
 The prominent opportunity for Amazon is that they can accept online payment mode
which is quite effective for their customers considering the flexible process and
undertaking current business scenario for the online shopping.
 It tends to offer several products and services undertaking their own brand name which is
quite attractive for the large number of customers (Cortellazzo, Bruni and Zampieri,
2019).
 Amazon also expand its business operation in terms of improving its product portfolio for
effective offerings for their customers and consider a global footprint regarding the easy
access for the several sites to gain competitive advantage.
Threats:
 The biggest threat for company is that most of the people cannot consider online
shopping because of security issues.
 Amazon also use aggressive pricing strategy towards their products and services.
 Besides this Amazon also face cut throat competition that impact the productivity and
profitability of company.
PESTLE Analysis
PESTLE analysis is useful in order to identify the external environment and also prepare
for the suitable strategies to gain competitive advantage in terms of enhancing productivity of