SWOT and PESTEL Analysis for British Airways

BUSINESS

INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
SWOT and PESTEL analysis......................................................................................................4
Critical analysis of SWOT and PESTLE analysis.......................................................................7
Leadership styles.........................................................................................................................9
Recommend a suitable leadership style.....................................................................................11
Critically comment on their Corporate Social Responsibilities................................................11
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................13

INTRODUCTION
Business is one of the most important part which exist in the modern society. Business is
the process by which transaction place and also exchange of goods with her with his takes place.
This helps in selling of goods and services within market. Further quotes about p e s t e l analysis
and SWOT analysis both these processes and an organisation in understanding about micro and
macro factors existing within an organisation. Organisation taken in the file British Airways
which established in the year 1997 and has headquarters in London UK. Further and soil
leadership styles has been discussed and appropriate leadership style has been prescribed for the
chosen organisation. In the end corporate social responsibility has been explain
MAIN BODY
SWOT and PESTEL analysis
PESTEL analysis is a tool that is used to identify factors which have positive and
negative impact on business and various operations related to it. This is important for an
organisation product analysis which helps them in attaining success within the competitive
environment existing weather in a particular market. Also it helps in getting aware about the
changes taking place within an industry. For analysing offset competitive market companies
required to conduct research and this element which are covered with investor analysis is based
upon macro factors of business which brings change with its processes. Further in relation to
British Airways PESTEL analysis has been done as follows:
 Political factors: these are those sectors which is based on policies that is been formed by
government. If tax policies or any other policies formed by government directly impacts
your organisation capability and productivity. In relation to such policies if tax rate
increases is going to impact British Airlines sales and booking that eventually leads
towards loss to British Airways.
 Economic factors: these are those factors which deals on various elements that can
impact economy of an organisation. In this various kinds of factors like import and export
rate, unemployment rate covered with inflation and deflation rate. This factor have
tendency to make an organisation attend loss. In relation to British Airways if at any
point of time inflation happens in this case the prices of the ticket will increase which is
going to impact profit and revenue generation for the Airlines.

 Social factors: these are those factors which deal with existing Trends with in a society.
Also it is required by British airways to understanding taste and needs of customer which
helps an organisation act according to it. It also makes an organisation enhance its
services and products in order to satisfy customer in more effective manner. For an
airlines flight British Airways this is one of the most important factor as it can directly
impact expansion of organisation within a particular market that is men targeted by it or
attract customers within it.
 Technological factors: as in modern world it can be observed that a lot of technological
changes has been taken place which has made technology very advanced. This enhances
virtual performance of an organisation by increasing its online selling providing portal
over it. So in case of British Airways technology is going to be very useful in providing
better and best services to their customers it is going to create satisfaction within them
and increase their customer base (Cooley and Prescott, 2021).
 Legal factors; these are those factors which deals with various kinds of legislation that
has been formed in relation to the loss applied for forming an organisation and its various
processes. These factors problems of framework and is required to be followed by an
organisation prime Plus tablet itself within a country or state. So in case of british
Airlines these factors are required to follow in relation to air traffic rules, passenger
safety and health in wine, maintaining hygiene and improve in quality of food. These
factors help an organisation like British Airways to attain legality within its process.
 Environmental factors; these are those factors that deals with protection in relation to
environment and various resources of it. These factors also plays an important role since
it helps in developing environmental friendly products which attracts more and more
customer who are aware about environmental safety. Organisation like British Airways
can you such factors in order to reduce the use of carbon footprints within their services
which is going to make it environmental friendly in nature and also lead to words
increasing the organisations Goodwill within the market it is willing to expand itself.