SWOT and PESTEL Analysis for British Airways

This article provides a comprehensive analysis of the SWOT and PESTEL factors affecting British Airways, including political, economic, social, technological, legal, and environmental factors. It also discusses leadership styles and corporate social responsibilities.

BUSINESS

INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
SWOT and PESTEL analysis......................................................................................................4
Critical analysis of SWOT and PESTLE analysis.......................................................................7
Leadership styles.........................................................................................................................9
Recommend a suitable leadership style.....................................................................................11
Critically comment on their Corporate Social Responsibilities................................................11
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................13

INTRODUCTION
Business is one of the most important part which exist in the modern society. Business is
the process by which transaction place and also exchange of goods with her with his takes place.
This helps in selling of goods and services within market. Further quotes about p e s t e l analysis
and SWOT analysis both these processes and an organisation in understanding about micro and
macro factors existing within an organisation. Organisation taken in the file British Airways
which established in the year 1997 and has headquarters in London UK. Further and soil
leadership styles has been discussed and appropriate leadership style has been prescribed for the
chosen organisation. In the end corporate social responsibility has been explain
MAIN BODY
SWOT and PESTEL analysis
PESTEL analysis is a tool that is used to identify factors which have positive and
negative impact on business and various operations related to it. This is important for an
organisation product analysis which helps them in attaining success within the competitive
environment existing weather in a particular market. Also it helps in getting aware about the
changes taking place within an industry. For analysing offset competitive market companies
required to conduct research and this element which are covered with investor analysis is based
upon macro factors of business which brings change with its processes. Further in relation to
British Airways PESTEL analysis has been done as follows:
 Political factors: these are those sectors which is based on policies that is been formed by
government. If tax policies or any other policies formed by government directly impacts
your organisation capability and productivity. In relation to such policies if tax rate
increases is going to impact British Airlines sales and booking that eventually leads
towards loss to British Airways.
 Economic factors: these are those factors which deals on various elements that can
impact economy of an organisation. In this various kinds of factors like import and export
rate, unemployment rate covered with inflation and deflation rate. This factor have
tendency to make an organisation attend loss. In relation to British Airways if at any
point of time inflation happens in this case the prices of the ticket will increase which is
going to impact profit and revenue generation for the Airlines.

 Social factors: these are those factors which deal with existing Trends with in a society.
Also it is required by British airways to understanding taste and needs of customer which
helps an organisation act according to it. It also makes an organisation enhance its
services and products in order to satisfy customer in more effective manner. For an
airlines flight British Airways this is one of the most important factor as it can directly
impact expansion of organisation within a particular market that is men targeted by it or
attract customers within it.
 Technological factors: as in modern world it can be observed that a lot of technological
changes has been taken place which has made technology very advanced. This enhances
virtual performance of an organisation by increasing its online selling providing portal
over it. So in case of British Airways technology is going to be very useful in providing
better and best services to their customers it is going to create satisfaction within them
and increase their customer base (Cooley and Prescott, 2021).
 Legal factors; these are those factors which deals with various kinds of legislation that
has been formed in relation to the loss applied for forming an organisation and its various
processes. These factors problems of framework and is required to be followed by an
organisation prime Plus tablet itself within a country or state. So in case of british
Airlines these factors are required to follow in relation to air traffic rules, passenger
safety and health in wine, maintaining hygiene and improve in quality of food. These
factors help an organisation like British Airways to attain legality within its process.
 Environmental factors; these are those factors that deals with protection in relation to
environment and various resources of it. These factors also plays an important role since
it helps in developing environmental friendly products which attracts more and more
customer who are aware about environmental safety. Organisation like British Airways
can you such factors in order to reduce the use of carbon footprints within their services
which is going to make it environmental friendly in nature and also lead to words
increasing the organisations Goodwill within the market it is willing to expand itself.

SWOT ANALYSIS
SWOT analysis that kind of analysis which helps an organisation in identifying
opportunities, threat, weakness and strengths. This analysis is based on the internal factors which
impacts and Organisation process. SWOT analysis is required in order to moderate those
situations or factors leading towards impacting organisation internally.
Strength Weakness
 British Airways is an well-known
Airways and has provided services all
over the world in very effective
manner. So this is going to help in
developing itself within an country in
more effective manner.
 British Airways through it flight
services able to attract more and more
customer which helps in developing
strong customer base (Donthu, Kumar
and Pattnaik, 2020).
 British Airways is not good in
coordination to it is required to improve
in our to provide more fluency within
the communication pattern used by
them in order to make their services
more organised.
 British Airways lacks leadership which
can be enhanced through analysing
values and mission. It is required to
improve its leadership pattern in order
to attain more strength within its
leadership.
 British Airways is required to be aware
about new technological changes taking
place within the society which
enhances its various processes.
Opportunity Threat
 British Airways due to its popularity is
opportunity to expand itself in more
effective manner within the market.
 British Airways is having flying planes
which are having fast Motors that lead
 British Airways is having bread from
its competitors as they are always think
ahead of it which makes customer base
decrease of the Airlines. British airways
is required to take care of it competitors

over making British Airways achieve
flight timings for the time specified.
This makes Goodwill of the
organisation increase within airline
industry and also helps in making
customer trust built.
 British Airways dominate the market
which helps in increasing its profit and
revenue generation in more effective
manner.
in order to increase its profitability
within market.
 Another threat is lack of Technology
which decreases performance of the
company and makes services quality
decreased. If technological
advancement is not there then delivery
process becomes slow
 The traders also online frauds which is
done in the name of the company in
order to reduce values in the market.
British airways requires to develop
software which is going to reduce the
matter of online frauds. This can also
lead over making an organization loss
its value within market.
Critical analysis of SWOT and PESTLE analysis
PESTEL analysis is mainly tool which is used to analyse both positive and negative
impact of various factors which impact fitness externally. Such tool organization in conducting
where kind of important analysis towards making growth and sustainability is attend by such
organisation. Introduction to British Airways such analysis is helpful in attaining
competitiveness within the market also conduct proper search on a particular market that is the
external factors. Various factors and elements have been explained which helps British Airways
in making sure that sustainability is achieved with goals and objectives (Elsäßer and Wirtz,,
2017). Further explanation has been provided as Political factors are one of the most important
factors which is been analysed by an organisation like British Airways. Such factors include all
the policies and legislation which has been formed by government in relation to corporate
organisations functioning. In the above analysis of this factor it can be understood that is policies
for my government is not favorable in relation to British Airways than two countries directly

impact the revenue generation and profit sustainability within the market. Economic factors these
are those factors which directly impacts and Organisation functioning monetary transactions of
finances which is used by an organisation in order to buy resources and raw material from
outside. These factors cover unemployment, job opportunities, import and export rate. These
factors impact british Airlines in a way that due to this factor direct sales and profit making
services is going to be impacted .Social factor from the above analysis of this method can be
understood that if British Airways is not going to understand the trend and paste of customer
then it's never going to be able at able to achieve customer satisfaction which is going to lead
towards make in organisation or 10 less than a built-in within the market in which it is willing to
expand itself.
Technological petrol this aspect of micro environment online Airlines industry like
British Airways as this helps in managing to use various kind of digital Technologies airline
booking more successful and customer friendly. Please read towards making flight satisfaction
also it makes company use virtual platform which makes promotion activity to be done in more
organised manner one place. Other impact is that it also helps in making sure that security and
safety of customer is been maintained by installing various kind of digital Technologies making
travelling more easy and secured. Legal factor from the above and lives of the Spectre it can be
analysed that it covers legal aspect which is related to micro environment and Lays down rules
and regulations that is required to be followed by an organisation in order to maintain corporate
legality. Various kind of documents and laws which is required to be followed by Airlines in
order to maintain itself and protect itself from any kind of legal issues in future. Visitors place in
water and role in describing the guidelines which are required to be followed by British Airways
in order to provide themselves protection from any kind of legal in sustainability(Freeman,
2018).
Environmental factor this macro environmental factor provides an organisation to
develop standard which helps in making sure that the organisation developed eco friendly
practices business work culture that helps in creating environmental protection awareness within
the country. Induction organisation like to share ways should always use eco friendly products in
order to enhance its services which is given to the flight. All the British Airways is required to
get licence environmental authorities in UK in order to make sure that environmental safety has

been maintained by organization. Strengths: Analyzing the strengths of the project is helpful in
achieving the objectives or goals. It is analyse by reviewing the meetings. In order to conduct
strong event, company need to measure the return on investment and also helps in improving the
benchmarks. There are various strengths of events such as take order of new clients, improve
employees productivity and many more. Main purpose of event industry is to produce income,
control cost and revenues. Free media coverage and shortage of competition are also the strength
of event industry if they emphasis on donations, sponsorships, attracting more public and
revenue for succession. For example, British airways centre are able to make plans for the next
Olympics because of various factors such as healthy public relations, financial resources and
skilled team and these factors helps in making effective plans and strategies for an event.
Weaknesses: These attributes are harmful or put negative impact in achieving objectives.
Weakness of event industry includes huge conference expenses, such as audiovisual fees, foods
and beverages which affects the events industry. In addition to this, systematic planning and
reputation of company can become harmful factors which directly impact the internal conflicts
among the sponsors, lack of media support, social idling and so on. These factors are the
weaknesses of event and company need to analyse these various factors which can spoil the
sports event0(Gasparin and et. al., 2021). Opportunities: These are the factors which analysis
the competition, economic conditions, support from local authorities etc. These are helpful in
creating commercial events in an appropriate manner according to the requirement of
marketplace. Opportunities can be identified by analysing the potential attendees and sponsors
which will help in increasing the participation of supporter in event. British airways centre
survived in the frequent changing environment and this the reason behind its success and that is
why it become the largest event organiser. It enhances the interest of external stakeholders like
government and investors to organise the events suitably. Threats: These are those factors which
put negative impact or slow down the project such as bad weather, worst infrastructure, high
labour rate, lack of raw materials. So, it is important to conduct SWOT analysis before
developing an event plan which helps in maximising the strengths and opportunities of the
project and eliminates the impact of weaknesses and threats. All these factors are threat for
British airways centre which can hinder the chances of their profitability and sustainability.

Leadership styles
Leadership is one of the most important process which helps in enhancing leaders that
contributes towards the wellbeing of an organisation and also helps in attaining growth and with
sustainability in the market. Leaders are required to use style which is the news by them in order
to provide sound leadership. Price has been explained as follows:
 Autocratic leadership style: Style of leadership that phrase“do as I say” is been followed
vitamins at autocratic leaders believe that smartest individual existing meaning
organisation and knows everything about it on more than others (Hausfather and Peters,
202). Old season is required to be made by them and very little input of team member is
involved in it. Style is very rigid in nature and is not applicable in modern society.
Reason all kind of leadership is not applicable in modern world.
 Authoritative leadership style: Under the leadership style the phrase “follow me” is used.
Such leadership helps marking leaders who have set Expectations which are to be
achieved. Also they perform very enthusiastic. Further these leaders have energetic and
enthusiastic performance which makes employees feel motivated that makes common
goals to achieve up in no time. This kind of leadership is only based upon guidance
provided by the leaders impact productivity of an organisation practically.
 Pacesetting style: This leadership style is based upon phrase “do as I do”. In this indicate
Unity is when you realise which makes pacesetting style development. Also this style has
been describing and making driven leaders in order to set page making the work done
within an organisation inferior and appropriate manner. In this leaders make team work
had with coordination in order to achieve it or reach over the finish line at first.
 Style of leadership is more effective in making things done not better results but this style
can hurt team members problem for them also. Consistency is not a short only speed is
maintained within it.

 Democratic style of leadership: This kind of leadership leaders follow up phrase “what do
you think”. In this state share information with employees or changes taking place within
an organisation and ask them to give effective solution in order to solve problems in more
effective manner. This kind of leadership helps in making employees involved in the
decision-making process which helps in attaining more better result and also leads over
making sustainability to be achieved by an organization (glesias and et. al., 2020).
 Coaching style of leadership: Leadership is placed over phrase “consider this”. Industry
to become coaches and develop people by thinking them as talent reservoir. Trains them
on basis of talent which is hold by them and expertise is achieved. Also they make all
kind of important points about in the form of guidance leads over making goals and
objectives achieved in more organized manner
Recommend a suitable leadership style
In relation to leadership style British Airways is required to use democratic leadership
style. This is going to help in making an organization attain sustainability within market. Such
leadership styles is very helpful in developing consistency within various processes exist in
airlines. Also leaders of British Airways. This kind of leadership is very helpful in developing
within an organization like British Airways. Leadership style makes British Airways develop
coordination between employees and employer and also helped in strengthening relationship
between them. This doesn't help in making employees part of decision making and make more
effective result to be obtained question employer and employee about the airlines
facilities(Parker, 2018).
Critically comment on their Corporate Social Responsibilities
Corporate social responsibility is there type of responsibility which is being used within a
private business excels in self regulation please contribute towards society goals. These
responsibilities helps in making an organisation attain goodwill within market. This leads to the
driving an organisation achieve its goal of decision order. In this British Airways is required to
use ethical code of conduct as corporate social responsibility which is going to help in
maintaining discipline and order within the process of the organisations that leads were making
services more effective and smooth(Zhang and Chen, 2020).

CONCLUSION
From the above discussion it can be concluded that business is the process by which
selling and buying of product and services is been done wine organisation within the market.
Search process involves lot of monetary transactions within it. What are the five discuss about
two analysis that is SWOT analysis and PESTEL analysis which health and Organisation
identify fine factors with internal factors that can impact and Organisation growth within the
market. Water in this file leadership styles has been explained which makes leadership
sustainability achieved. In the end of this file corporate social responsibility has been discussed
which make an organisation making discipline and order in order to make it process work in
more organised manner.

REFRENCES
Books and Journals
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16.
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