SWOT & PESTLE Analysis

Context of Business
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Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
SWOT & PESTLE Analysis..................................................................................................3
TASK 2............................................................................................................................................5
Changes in PESTLE factors...................................................................................................5
TASK 3............................................................................................................................................6
Comparison of different style of leadership...........................................................................6
TASK 4............................................................................................................................................8
Recommendation of a suitable leadership style.....................................................................8
TASK 5............................................................................................................................................9
Responsibility, response& obligations in ethical and social responsibilities.........................9
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12
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Introduction
External business environment is changing very fast and affecting the functioning of business
organisations in this dynamic context. The changing strategies of competitors also pose an
impact on the business strategy and the way overall response has to be provided to such factors.
Easy jet is a British multinational low cost airline group having its headquarters in London
(Panpatte and Ganeshkumar, 2021). They are operating international and domestic scheduled
services across 1000 routes in 30 countries via its Easy jet Switzerland, Easy jet Europe and easy
jet UK. Presently there is analysis by application of PESTLE and swot frameworks based on
which there is critical analysis of the way different opportunities & threats are affecting business.
Further there is comparison of different leadership style and selection of a appropriate leadership
style.
TASK 1
SWOT & PESTLE Analysis
Pestle analysis:
It is an external environment analysis that is used for the purpose of analysing various factors
that are part of the macro environment and are posing an impact on the overall functioning of
Easy jet:
Political factors: there are certain political factors that are affecting easy jet it includes there has
been transfer of ownership from UK AOC to European union that has lead to high amount of
uncertainties for future policy formulation. Another political factor has been impact of French
industrial action (Su, and et. al, 2020). Easy jet is having high amount of commitment to take
steps so that they are able to achieve the required business outcomes according to EU
referendum so that they are able to select a preferred country so that they are able to achieve a
EU based air operator certificate by securing of flying rights in Europe.
Economical factors: COVID 19 virus has affected the airlines industry in a great manner as
since lockdown situations. The budgeted airlines have revealed that first time in time period of
25 year history there has been significant losses. There is an expectation that they may not fly
more than 20 percent of their total planned capacity in the coming year of2021.
Social factors: The customer’s preference has shifted towards driving of ancillary revenues and
there have been initiatives towards, maintaining a gender balance in the pilot community. In
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situation of covid 19 people have developed preferences for high safety measures so easy jet has
to make lot of modifications and changes according to such developing preferences of people.
Easy jet is having a high amount to focus on their people and culture by development of a
“orange spirit” in which there is a high spirit of commitment for their passengers that is front
line staff that has lead to easy jet be one of the strongest airlines in Europe (Cuong and Hung,
2020).
Legal factors: there are heavy regulations that are part of external environment that have to be
followed by airline industry. There have been changes in European airspace supply controlled by
ATC air traffic control. All such legal requirements have to be adhered in order to operate
according to the regulations.
Technological factors: there has been continuous improvement in the digital internets such as
easy jet has introduced bag size on the easy jet further there has been introduction of new
scanning feature on iphone easy jet is also changing themselves adopting of data science &
advance analytics.
Environmental factors: There are certain factors that are part of external environment that
includes operating in net zero carbon flights across the network and there has been going
research on electric green and hybrid aircraft propulsion technologies so that there can be
development of measures to reduce the harmful impact on the external environment by
promoting of sustainable development (Fiaz, Su, and Saqib, 2017).
It can be summarized from the above made macro environment analysis that easy jet is driven by
a strong underling demand to build up a strong customer position that can lead to getting up of a
structural advantage.
SWOT Analysis:
Strengths weakness
Easy jet is a modern aircraft with a unparallel
networks
It is first choices brand and there has been
increasing customer loyalty
They possess a strong operational efficiency by
development of a low cost model
There has been higher resilience against
Easy jet has been dealing with aggressive
competition at Berlin airport & legal ramp up
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