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Context of Business Assignment Solution

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Added on  2021-02-20

Context of Business Assignment Solution

   Added on 2021-02-20

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CONTEXT OF BUSINESS
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1A brief summary of Unilever......................................................................................................1Vision, Leadership style, Management practices and the organisational culture of the industry.....................................................................................................................................................2Influence of culture and management style on the business functions and strategies................4Recommendations.......................................................................................................................5CONCLUSION................................................................................................................................6References........................................................................................................................................7
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INTRODUCTIONBusiness context can be defined as an entity where individuals are employed for theparticular duty and role. It defines the factors of the industry such as; strategies, framework,environment and other internal and external surrounding in which business performs. Thepresent report of 'Context of Business' is based on Unilever, a British consumers goods providerthat is headquartered in London. This study is going to identify the leadership style, managementstyle and organisational culture of Unilever. Moreover, the report will cover the design anddevelopment of the industry.MAIN BODYA brief summary of UnileverUnilever is one of the leading supplier of fast moving consumers goods all around theworld that was incorporated on 21st June 1894. The industry was founded by William Lever on2nd September in the year 1929. Unilever is a public limited company and is known for itsinnovative conceptual ideas and technologies (Alonderiene and Majauskaite, 2016). Moreover,the products are customer friendly and promote sustainability factor to promote the carbonfootprint.The segment of the industry include;Primary care; skin care, hair care, deodorants and oral care productsFoods; Soups, snacks, bouillons, salad, margarines, mayonnaise, etc.Home care; home care products, range of cleaning products, refreshments.It is one of the oldest multinational industry that operates and serve their productsworldwide. Unilever owns more than 400 brands that mostly fall under two main categories;Personal care and food and beverages. Unilever serves high quality products under each brand tothe consumers in all the geographic location of the world.In the context of profit and revenue, in the year of 2018 the revenue of Unilever was£50.983 billion and operating income was £12.536 billion. Along with it, the total assets hasbeen calculated around £59.457 billion and total equity in the year of 2018 was £12.293 billion(Donate and de Pablo, 2015).Unilever offers the products and services in approx 190 countries that effectivelyfunctioned by 155,000 employees. All the employees are communicated with the vision and1
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