Pestle and SWOT Analysis of Holiday Inn Express

This report discusses the pestle and swot analysis of Holiday Inn Express, evaluating how changes in pestle factors influence threats and opportunities for the business. It also critically identifies how the company addresses strengths and weaknesses and their impact on opportunities. The report further explores the responsibilities, responses, and obligations in ethics and social responsibilities within the processes.

Context of Business
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Discuss about the pestle and swot analysis of Holiday inn express............................................3
Evaluate that how changes in pestle factor influencing threats, opportunities for business.
Critically identify that how company address strength, weakness affects their opportunities....6
Responsibility, Response and Obligations in their Ethics and Social Responsibilities in the
processes......................................................................................................................................8
Reflection.....................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Business environment is mainly signifies the collection of individuals, entities and several
kind of significant internal or external factors, which are controlling the entire business
productivity as well as profitability in marketplace.
This report will discuss about SWOT and pestle analysis for chosen holiday inn express
enterprise. It will describe that how pestle factors influenced the organisation in context of threat,
opportunities. This documentation will discuss the different kind of leadership styles and select
the most suitable for purpose of organisation. It will recommend the effective leadership style
and overcome challenges posed by enterprise environment. Furthermore, it will identify the
social responsibilities and ethics, obligation or response on the basis of research study.
TASK
Discuss about the pestle and swot analysis of Holiday inn express
PESTLE Analysis
A pestle analysis is based on tool or platform used to gain a macro picture regarding of
holiday inn express. Pestle analysis should consists of different factors such as political,
Economic, social, technological and legal. It allows a hotel to form a positive impression of
different factors. It might have impact on the hotel industry.
Political-
In this factor, it is mainly focused on the positive and pragmatic collaboration with UK
government, which has brought holiday inn express. Business operations of holiday inn are
highly influenced by government policies and procedures. Usually, these are setting by
government in which ever operate business in marketplace (Csángó, 2020). Manager of Holiday
inn is controlled the various kind of rules and regulation in different operations. It is also focused
on the business health & safety related employment laws. Holiday inn hotel should takes a full
co-operation from various political power to success in both local as well as international market.
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Economic-
In context of economic factor, Holiday inn express has been focused on the experience
people, who are influenced with hard ships. For instance, economy of UK should depends on the
growth of hotel industry. In case, inflation rate, exchange rate will change as continuously. On
the other hand, Disposable income of UK citizen is developed by holiday inn, where giving the
more importance to marketing of their business. This will help for maintain the economic
stability.
Holiday Inn is one of the widely popular hotel chain and its international functional
strategies will generate high revenue. Sometimes, company has established the strong position in
which identifying specific need or demand of consumer within marketplace.
Social-
In this factor, holiday inn express is mainly focused on the society’s culture of individual
people. Because traditional culture is directly impact on the organisation environment. Holiday
inn express will understand the specific need or demand of potential consumers, identify its
belief, attitude towards brand. Holiday inn express hotel should consider social factors that can
influence demographics, skill level of large population.
Technological-
An advancement of technology is consider as important factor which may have supports
the organisation to transform the business performance and efficiency. Nowadays, holiday inn
express is always moving towards automation by technology and also increase business
profitability as well as productivity in marketplace (Krajewski, 2020). For Example- holiday inn
express has been used the website in order to provide the better facilities for consumer to check
availability of accommodation services.
Environmental-
This factor is related the climate or environment of Holiday inn express so that company
will try to develop as eco-friendly environment. in this way, it attracts more consumer in
marketplace. In most of cases, the weather in local areas is also deciding factor for whether
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people chooses to stay in certain hotel. That’s why, owner of Holiday inn express will try control
or manage the environment condition in hotel. Therefore, it provide the best quality of services.
Legal-
Holiday inn express hotel has been followed all rules and regulation in which help to
reduce the crime rates near hotel areas. Moreover, owner of Holiday inn should follow health &
safety related legislation in which provide safe workplace for employees, consumers.
SWOT Analysis
 Strength – as mentioned of holiday inn express which is clearly identified that hotel gain
competitive advantage in marketplace. It has been diversified hotel in high end and also
include dynamic features such as furniture, food and beverage services.
 Weakness- the biggest weakness of holiday inn is that when it susceptible to down
economy level. It may be consider as vulnerable condition or situation. Sometimes,
different branches of holiday inn does not follow a proper standards, recruiting process so
that it is directly affecting the entire business performance (Lee, Morrison and Adler,
2020 ).
 Threat- the threat of holiday inn express will be consider as new competitors. There are
various competitors actively promoting their product as well as service in marketplace. in
this way, holiday inn express hotel has face a threat from reservation of distributed
channels.
 Opportunities – holiday inn is one of the leading organisation where it always maintain a
strong financial condition in marketplace. The great or opportunity of hotel is to use
modern technology so that it help to expand the business in global world. Therefore,
holiday inn express will take advantage through modern techniques while emerging
markets.
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Evaluate that how changes in pestle factor influencing threats, opportunities for business.
Critically identify that how company address strength, weakness affects their opportunities.
As per analysis through pestle factors, it has been identified that political, economic, social
and legal become consider as biggest challenge for holiday inn express in marketplace. Because
hotel will try to enter in market and highly influenced by different policies and procedures.
Sometimes, different policies or procedures are developing both threat and opportunities for
organisation. Therefore, it is very important to identify the particular strength, weakness of
enterprise and how they will directly affect on hotel.
Holiday inn express will focus on the different area such as health & safety, employment
laws, worker protection and environment. These are consider the important which needs to be
handle or manage by manager of hotel. On the basis pestle analysis, it has been identified the
external business environment for holiday inn express hotel (Leminen, Rajahonka and
Westerlund, 2020).
At certain point, Company is widely expanding their business in different countries but
they have a face issues in regards of political instability. In this way, hotel will address greatest
strength such as advancement of modern technology, financial stability etc. these are helping to
adopt current political condition in other countries while expanding business in global world.
Compare and contrast the different styles of leadership
Transformation leadership style Situational leadership style
 This type of leadership style is helping
holiday inn express to make some
transition from one state to another.
 It influencing a leader to inspire or
motivate towards certain challenge,
risk or threat in the business
 This type of situational leadership style
is based on the current situation or
change business approaches
accordingly.
 Situational leadership is not influence
or inspire a leader towards challenges
but helping to control or handle in
properly.
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 In context of transformation
leadership style, Holiday inn express
needs to make a strategic change such
as new product development, selling
different consumers.
 A transformational leaders who are
typically help their subordinates to
develop their own skills and handle
entire business activities.
 Situational leadership style is basically
used to change the business
environment in order to deal with
current business circumstances to get
best short term result or outcome
(Machokoto and Dzvimbo, 2020).
 A situational leaders, who are basically
change the perception of subordinates
according to the situation,
implementing appropriate strategies
accordingly.
Table: 1
As per discussion, it has been analysed that select or chose Situational leadership style in holiday
inn express. Therefore, identifying the specific need or requirement, implementing an effective
strategies according to the situation while eliminating threat, risk within hotel.
Recommend a suitable leadership style
It has been recommend that Situational leadership style in Holiday inn express because it
help them grow the business overcome the challenges posed by the business environment
(Panagiotakopoulos, 2020). A successful leader of Holiday inn express has the ability to look at
particular situation with different perspectives. It also assess the situation, behavior of team
members and involvement in different tasks.
The primary reason for recommendation of Situational Leadership style in Holiday inn
express because it ensure that business achieve long term success.
 It is become more flexible approach to leadership
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 Situational leadership is always encourages successful collaboration among team
members
 It can improve the adaptability which is always encouraged to fist in future complex
situation.
 Usually, Situational style will encourage or motivate the provision towards direction &
guidance for subordinates.
 Work productivity of holiday inn express depends on enhance situational leadership.
As per analysis, it has been justified that Situational leadership plays important role in holiday
inn express which means that identifies the current or future condition of hotel in proper manner.
Therefore, it is becoming consider as strong point of this strategy to adopt or handle any kind of
business situation effectively and efficiently.
Responsibility, Response and Obligations in their Ethics and Social Responsibilities in the
processes.
Social Responsibility is based on ethical theory in which individual’s people accountable
for fulfilling their first priority in holiday inn hotel. Afterwards, it would be implemented the
suitable action so that provide the benefits, advantage of society.
Responsibility, response and obligations in their ethics, social responsibilities within
process at easy jet, which means that identifies the decisions or actions of leaders in organisation.
It must have needed to validate ethical aspect before proceeding (Leminen, Rajahonka and
Westerlund, 2020). If action or decision cause harm to business environment. At that time, it
should include some obligation which may support to maintain ethics and social responsibility in
the holiday inn express hotel.
On the basis research evidence, it has been examined that holiday inn express always
adapt the social responsibility strategy in their business. This means that impacts on the entire
decision of business leaders. A hotel is responsible to consider all legal obligation such as
employee act, health & safety, data protection act etc. these are directly positive impact on the
society or business environment. Owner of Holiday inn express will implement Responsibility,
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accountability, obligation in area of ethics, legalities or regulation. These are impact on the
economy and environment of enterprise. While Hotel wants to make a profit so that it should
made follows some rules of society.
Reflection
In above discussion, I have been expressed my own view about the importance of business
environment in both internal as well as external manner. I have found that pestle and swot
become important tool or platform which help to represents the current position of Holiday inn
express in marketplace. On the other hand, I have been analyse the concept of leadership style,
where selecting a situational leadership style in which identifies the current or future situation of
business.
in my personal experience, A leader of hotel has given more priority of situational
leadership style because it is helping to apply within complex situation. Moreover, I also
determined the concept of Ethics and social responsibilities in process at holiday inn express
hotel. I have realised that various legal obligation supports to maintain or control the business
environment or culture. In most of cases, basically used the social responsibility strategy in the
business to establish a better relationship with employees, consumers. I have been shared the
personal opinion about the entire report, build own understanding towards conceptualise terms.
CONCLUSION
From above discussion, it has concluded that Business environment signifies the internal as
well as external environment of organisation. Because it is always influencing individual people
to achieve desirable goals and objectives. In this report, it has been summarised about the
concept of SWOT and pestle analysis for chosen holiday inn express enterprise. it also analysis
that how pestle factors influenced the organisation in context of threat, opportunities.
Furthermore, it has been identified the different kind of leadership styles and select the most
suitable for purpose of organisation. Analysis the suitable recommendation towards leadership
style and also overcome challenges within proper manner. in order to manage or control the
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entire business environment. However, examined the social responsibilities and ethics, obligation
or response.
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REFERENCES
Book and Journals
Csángó, D., 2020 Social Entrepreneurship in the Context of Business and Disability
Studies. FOGYATÉKOSSÁG ÉS TÁRSADALOM. p.120.
Krajewski, M., 2020. Framing the broader context of business and human rights: the impact of
trade agreements on human rights. In Research handbook on human rights and business.
Edward Elgar Publishing.
Lee, J., Morrison, A.M. and Adler, H., 2020 Brand Extensions in the Hospitality Industry.
Leminen, S., Rajahonka, M. and Westerlund, M., 2020. Industrial internet of things business
models in the machine-to-machine context. Industrial Marketing Management. 84.
pp.298-311.
Machokoto, W. and Dzvimbo, M.A., 2020. The Employee Voice Behaviours in African Context:
The Case of Zimbabwe. Asian Journal of Interdisciplinary Research. 3(1). pp.125-135.
Panagiotakopoulos, A., 2020. Exploring the link between management training and
organizational performance in the small business context. Journal of Workplace
Learning.
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