Pestle and SWOT Analysis of Holiday Inn Express

Context of Business
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Discuss about the pestle and swot analysis of Holiday inn express............................................3
Evaluate that how changes in pestle factor influencing threats, opportunities for business.
Critically identify that how company address strength, weakness affects their opportunities....6
Responsibility, Response and Obligations in their Ethics and Social Responsibilities in the
processes......................................................................................................................................8
Reflection.....................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Business environment is mainly signifies the collection of individuals, entities and several
kind of significant internal or external factors, which are controlling the entire business
productivity as well as profitability in marketplace.
This report will discuss about SWOT and pestle analysis for chosen holiday inn express
enterprise. It will describe that how pestle factors influenced the organisation in context of threat,
opportunities. This documentation will discuss the different kind of leadership styles and select
the most suitable for purpose of organisation. It will recommend the effective leadership style
and overcome challenges posed by enterprise environment. Furthermore, it will identify the
social responsibilities and ethics, obligation or response on the basis of research study.
TASK
Discuss about the pestle and swot analysis of Holiday inn express
PESTLE Analysis
A pestle analysis is based on tool or platform used to gain a macro picture regarding of
holiday inn express. Pestle analysis should consists of different factors such as political,
Economic, social, technological and legal. It allows a hotel to form a positive impression of
different factors. It might have impact on the hotel industry.
Political-
In this factor, it is mainly focused on the positive and pragmatic collaboration with UK
government, which has brought holiday inn express. Business operations of holiday inn are
highly influenced by government policies and procedures. Usually, these are setting by
government in which ever operate business in marketplace (Csángó, 2020). Manager of Holiday
inn is controlled the various kind of rules and regulation in different operations. It is also focused
on the business health & safety related employment laws. Holiday inn hotel should takes a full
co-operation from various political power to success in both local as well as international market.
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Economic-
In context of economic factor, Holiday inn express has been focused on the experience
people, who are influenced with hard ships. For instance, economy of UK should depends on the
growth of hotel industry. In case, inflation rate, exchange rate will change as continuously. On
the other hand, Disposable income of UK citizen is developed by holiday inn, where giving the
more importance to marketing of their business. This will help for maintain the economic
stability.
Holiday Inn is one of the widely popular hotel chain and its international functional
strategies will generate high revenue. Sometimes, company has established the strong position in
which identifying specific need or demand of consumer within marketplace.
Social-
In this factor, holiday inn express is mainly focused on the society’s culture of individual
people. Because traditional culture is directly impact on the organisation environment. Holiday
inn express will understand the specific need or demand of potential consumers, identify its
belief, attitude towards brand. Holiday inn express hotel should consider social factors that can
influence demographics, skill level of large population.
Technological-
An advancement of technology is consider as important factor which may have supports
the organisation to transform the business performance and efficiency. Nowadays, holiday inn
express is always moving towards automation by technology and also increase business
profitability as well as productivity in marketplace (Krajewski, 2020). For Example- holiday inn
express has been used the website in order to provide the better facilities for consumer to check
availability of accommodation services.
Environmental-
This factor is related the climate or environment of Holiday inn express so that company
will try to develop as eco-friendly environment. in this way, it attracts more consumer in
marketplace. In most of cases, the weather in local areas is also deciding factor for whether
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