Business Context: SWOT and Pestle Analysis, Leadership Styles, Ethics and Social Responsibilities

CONTEXT OF BUSINESS

Contents
INTRODUCTION...........................................................................................................................3
SWOT Analysis...........................................................................................................................3
Pestle Analysis.............................................................................................................................4
Evaluate how the changes in PESTEL factors have influenced the Opportunities and Threats
for the business. Critically comment on how the company is using their Strengths to negate
Threats and Weaknesses affecting their Opportunities...............................................................5
Compare and contrast the different styles of leadership. Comment if the leadership style is
appropriate for the company of your choice................................................................................6
Recommend a suitable leadership style that helps them grow and overcome the challenges
posed by the business environment.............................................................................................8
The Responsibility, Response and Obligations in their Ethics and Social Responsibilities in the
processes......................................................................................................................................9
Reflection...................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The business context encompasses an understanding of the factors impacting the business from
various perspectives, including how decisions are made and what the business is ultimately
trying to achieve. The business context is used by IT to identify key implications for the
execution of its strategic initiatives. Hampton by Hilton, formerly known as Hampton Inn, is a
brand of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of
moderately priced, upper midscale hotels with limited food and beverage facilities. This report
highlights issues such as SWOT and Pestle Analysis. Changes in PESTEL factors have
influenced the Opportunities and Threats for the business. Ways and methods used by company
to use their strength to reduce their threats. Compare and contrast the different styles of
leadership and suitable leadership style that helps them grow and overcome the challenges posed
by the business environment. The Responsibility, Response and Obligations in their Ethics and
Social Responsibilities in the processes with reflection (Wanwan, 2017).
SWOT Analysis
Strength-
Hotel Hampton has been successful in raising more money from market, this is because
they have reduced the cost of labor and set their margin of profit on a high scale. Other than that
they are the ones who contribute in the local economy.
Weakness-
The cost that is required to start up their business is high which is why they have to
charge more to their customers in order to achieve their goals. Other than that their model of
business works on different seasons in different countries.
Opportunities-
They can target new generation as they are their potential servers. Other than that they
can bring in more technological upgrades.
Threats-

If the economy of world is not good then this business will suffer. Other than that if they
find more suitable package at cheap rates then hotel Hampton will lose their business (Rekik,
Boukadi and Ben-Abdallah, 2017).
Pestle Analysis
Political Factors-
Decisions such as travel ban at the time of pandemic can kill the business of hotels.
Economical Factors-
Hampton has to look for this factor because it is concerned with spending power of
people which is related with economy. If the currency of country is strong over others then less
people will tend to visit.
Social Factors-
Perception of people is changing with times and now they want cheap accommodation
facilities as Airbnb because of their free rules and regulations.
Technological Factors-
Management has to work with this factor as now it is used for broadcasting or advertising
instead of that they can make or break the reputation of business so they need to be careful about
that (Schlegelmilch and Szöcs, 2020).
Legal Factors-
Management of company needs to make sure that no illegal activity is being operated
under their roof and that they are far away from crime zones so that they do not lose customers
because of that.
Environmental Factors-
This factor is critical for this line of business because if people do not find the
environment to be suitable or adaptable there. They will not want to spend their vacation on it.