SWOT and PESTLE Analysis for Wizz Air: Opportunities, Threats, and Leadership Styles

CONTEXT OF BUSINESS

EXECUTIVE SUMMARY
This report discusses on SWOT and PESTLE for organization that need to be analysed
the internal and external factors. Inter-relation between pestle and opportunities and threats are
mention to now better result of market environment. Different leadership style are also
mentioned that are used by organization according to nature of business. However,
recommendation on same is provided for selected company. Lastly, CSR activities are also
shown that need to followed by company.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1.SWOT and PESTLE Analysis..................................................................................................4
2. Analysis from SWOT and PESTLE........................................................................................6
3. Different type of leadership style.............................................................................................7
4. Recommendation.....................................................................................................................9
5. Ethics and social responsibilities followed by company.......................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Wizz Air is a low budgeted European multinational airlines having headquarter in
Budapest. They are working domestic and international services and having the largest fleet of
any Hungarian airlines and serving in more than 44 countries (Kapoor and Kaur, 2017). Its
parent company Wizz Air Holiday PLC is listed on London stock exchange. Wizz Air has the
largest bases at Budapest airport and Luton airport including 70 destinations. In the present
report, it will discuss on SWOT and PESTLE, leadership style that are followed by company,
some recommendation on suitable style to be followed by company for its business growth.
Lastly, responsibilities, responses on their ethics and social responsibilities will be discus from
the whole report.
MAIN BODY.
1.SWOT and PESTLE Analysis
To know the company's future threats and opportunities which need to be analysed by
company in order in avoid the uncertain situation that affect the business operation. This is
internal factors that can be control if corrective measure are undertaken by company to avoid
losses.
Strength Weakness
 Low cost Carrier in the market that
attract more of passenger towards
company.
 High quality service with low p[rice
charge increase the demand of
passenger to take Wizz Air for travel.
 Wizz air has the leading market share
in European market .
 Having the highest level of ancillary
revenue in Europe market.
 Seasonality earning affect the working
flow of company for longer term.
 Wizz Air operate in quite lower
frequencies comparing to its
competitor.
 Low cost of earning that generate less
revenue and profits.
 Raising of funds may be difficult to
overcome losses (Phadermrod, Crowder
and Wills, 2019).
Opportunities Threats
 Wizz Air has future growth in central
and eastern European market.
 External events occurred like natural
calamities or any emergency.