Applied Corporate Strategy Assessment Strategic Analysis Report

Applied Corporate Strategy Assessment Strategic
Analysis Report

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
QUESTION 1........................................................................................................................................3
Industry definition.............................................................................................................................3
PESTLE analysis...............................................................................................................................3
Porters 5 force analysis......................................................................................................................5
Question 2.............................................................................................................................................6
Internal analysis (Resources)............................................................................................................6
VALUE CHAIN................................................................................................................................7
VRIO analysis (Competencies).........................................................................................................8
Core capabilities................................................................................................................................9
Question 3.............................................................................................................................................9
Strategy evaluation............................................................................................................................9
Suitability factor:...............................................................................................................................9
TWOS evaluation............................................................................................................................10
Acceptance factor:...........................................................................................................................11
Feasibility factor:.............................................................................................................................12
CONCLUSION...................................................................................................................................13
REFRENCES......................................................................................................................................14

INTRODUCTION
Corporate strategy assessment can be understood as one of the highest functional
paradigm focusing the vivid importance onto how to pertain wider synergy of innovation
within competitive business world where Automobile industry are undergoing high
transformational phase globally. Strategic analysis report can be understood as highly
important component where the business fundamentals are analyzed for gaining stronger
paradigms, of internal and external factors through which strong synergy of effective
technical abilities are constructed. Fiat Chrsysler Automobiles is an Italian American
multinational corporation company within UK and is worlds eight largest auto maker
established in 2014. Report explains how various external factors and internal factors which
define various paradigms onto how business is undergoing rapid evolution, along with
analysis of various resources which compose the various functional strength and core
capabilities for framing higher success avenues. Report further analyzes TWOS analysis and
various factors such as sustainability, acceptance and feasibility parameters which pertain
onto rapid development for longer future to build on wider metrics for gaining stronger
competitive business value (Pröllochs and Feuerriegel, 2020)
QUESTION 1
Industry definition
Automobile industry comprises of wide range of number of companies and various
brands who are widely involved in designing, development, manufacturing and selling of
motor vehicles where there are various new innovative programming coming on. It is widely
known as the world largest economic sector as per revenue for gaining strong force with
wider dynamic goals coming on among operations and for gaining stronger synergy and
advancement among automobiles. Fiat Chrysler is one of the most popular brand globally
known for its wide strong quality factors where the brand has been producing strong
innovation and continuous manufacturing among all best machinery with best quality
parameters, new working enhancement and also yields onto new innovation class.
PESTLE analysis
The external factor holds wide importance for long term effectiveness within global business
scenario for gaining strong position into industry through which wide end goals are strongly

focused to yield onto wider new arenas Fiat Chrysler pestle analysis can be analysed as
follows:
 Political factors: The impact of Brexit has been widely hitting Automobile industry
business where it has become highly complicated for business companies operating in
UK to transport the various automobiles to European countries with higher increased
tax rates and various tariff barriers. Fiat Chrysler has also working on lately to
improve its strong metrics of various political paradigms for keeping sable functional
levels for expanding onto international countries as the political factors should not
impact brand extended goodwill and profitability factors for longer time frame (T)
 Economic factors: Strong global industry outlook along with various major factors
for entering into emerging economies have been profoundly impacting various
paradigms and new end goals for Fiat Chrysler for building new end goals for higher
profitable working outputs within business scenario (Vishwanathan, van Oosterhout
and Van Essen,2020). Economic factors do not only imply the fact that brand needs to
focus onto various parameters of economic factors such as price range increase, tax
rates and wider expansion onto consumer market through which keen synergy and
automation advancement can be undertaken (O) Social factors: Demographic shifts are lately impacting strong paradigms within
automobile industry where consumer social factors are gaining new levels of
advancement, with higher demand and evolution among keen factors there is rapid
new levels of yielding synergy for gaining new end goals. Fiat Chrysler has been
socially strong where company uses various innovative marketing techniques for
gaining preferences analysed and work onto with continuous development (O)
 Technology factors: Autonomous driving technologies and strong advanced security
concerns with new innovation coming on within business avenues have widely
impacting new end targets within technology framework, which is becoming one of
the strength for brand, Fiat Chrysler (O) The company has been showing continuous
higher innovation within technology framework with new use of various machinery
and consumer preference services.
 Legal factors: The legal factors which are comprised of various factors such as
workplace health and safety factors, government regulations and wider regulatory
framework through which company builds strong developed goodwill. Fiat Chrysler
is known for strong compliance of legal factors which is strength (O)of brand. There